Sign in

Sales Executive

New Delhi, Delhi, India
September 01, 2018

Contact this candidate



Contact: +91-704******* / +91-778*******

LinkedIN:; Skype ID – Chandra_1967 E-Mail:

Chief Commercial Manger

Over 24 years of accomplishments in:

Defining & implementing sales strategy consistent with business strategy and challenges Driving improvement in business development & organizational growth in dynamic, highly competitive environments SKILLS SET PROFILE SUMMARY

Sales Operation

Business Development

Product Management

Market Analysis

Brand Management

Customer Relationship Management

Business/Market Intelligence

P&L Management

Key Account Management

Revenue Generation

A committed professional with huge experience in Business Development, Product Management, Business Excellence, Customer Service and Market Analysis

Outstandingly subject matter expertise in handling good prospects & existing key accounts with their associated system integration

Innovative in designing or implementing business strategies adapted to changing market conditions, new business opportunities, or cost reduction strategies

Well-acquainted with the industry, technology trends with the distinction of instituting quality assurance practices to achieve business excellence at the lowest overall cost

Immensely capable in identifying and developing channel partners for achieving business volumes consistently & profitably

Exhibiting leadership in managing, monitoring and motivating sales teams and building high performance teams

Sound exposure in developing and streamlining key processes to enhance operational effectiveness and meet operational goals within the cost, time and quality parameters

Radically skilled in handling product development and market penetration in a complex environment

Ability to analyze, disseminate and effectively communicate complex information with strategic view and isolate key issues

Hands-on experience in negotiation with multi-agency, multi stakeholder environments & knowledge of regulatory and best practice developments


Grabbing opportunities for business development within a defined area or cluster. Worked in Bihar / Jharkhand / Odisha & West Bengal state in various role & capacity.

Responsible for developing and incurring expansion in new markets as well as continued expansion among existing clients.

Developing and maintaining relationships with existing clients in an attempt to increase their current investments

Mentoring, guiding and identifying peak performance and sales success across assigned cluster.

Playing key roles in devising and implementing the strategy for meeting sales performance targets.

Presenting potential business deals by contacting potential partners; discovering and exploring new opportunities

Achieving marketing & sales objectives by planning, developing, implementing & evaluating advertising and promotion programs; developing field sales action plans.

Exploring marketing opportunities by locating consumer requirements; defining market, competitor's share, strengths

& weaknesses and establishing targeted market share.

Scaling up product marketability & profitability by researching, identifying & capitalizing on market opportunities. WORK EXPERIENCE

United Spirits Ltd. (Now a Diageo group company), Bihar / Orissa / West Bengal / Jharkhand (Oct’94-Oct’17) Growth Path:

Sales Executive; Oct’94- Apr’97

Senior Sales Executive; Apr’97- Apr’98

Area Sales Executive; Apr’98 – Jul’01

Area Manager- Sales; Jul’01 - Jun’05

Branch Manager – Sales; Sep’05 - May’06

Senior Branch Manager – Sales; May’06-Jun’08

Deputy General Manager – Sales; Jun’08-Oct’12

General Manager– Sales; Nov’12 – March2015.

General Manager – Projects – April 2015 to March 2016. General Manger – Sales – April 2016 to Aug. 2017.

Chief Commercial Manger – Sep. 2017 Cont.

Present Key Responsibilities:

Responsible for all commercial activities of Kamlesh Projects (engaged with various Govt Departments), ensuring close coordination with various Govt agency & officials, generating new business by participating in various tender / offers, implementation & development of business strategy to ensure cost saving & accomplish breakthrough of set business objectives / ROI. Building credibility with all stake holders / establishing immediate rapport with potential as well as current clients.

Previous KRA (USL):

Spearheading sales of USL - Diageo brands in assigned territory.

Developing & implementing various sales strategies, business development plans and handling a team of 30 members from various geographical locations

Responsible for volume forecasting, making business recommendations and implementing various marketing plans in the assigned zone/region

Building healthy relations with clients and market stakeholders within company guidelines and plans

Monitoring and controlling trade investment budget, devising pricing strategy and attaining the sales plan for improving ways/ means of profitability

Organizing the product promotion activities, evaluating the effectiveness of the same and devising proposals

Maintaining timely distribution management, ensuring the basic sop of DSR, REDBOOK, PJP, etc. as well as increasing the brand visibility range

Accountable for SKU wise sales forecasting, monitoring the performance of sales team and generating permits as per the norms of the excise

Liaising and coordinating with Excise Department and tracking market competition, scanning schemes, market visits, cost cards, changes in strategy and new product launches, etc.

Successfully launched various projects related with brand innovation / financial implication & sales capability in entire east region keeping close coordination with all respective functional head / brand team / HO team & state business head Achievements:

Strategically re-engineered the Bihar & Jharkhand market positioning of the brand and grew the business from scratch in region by four folds in span of 3 years.

Proactively participated in UB – Global Meet in 1998 at New York & Singapore Conference in 2001.

Acknowledged of representing UB Group in Microsoft Corporate Challenge – 2007 in Bangkok.

Successfully attended 15 Days Leadership Development Programme at IIM, Bangalore in 2011.

Played a key role in implementation of Sales force automation / launch / relaunch / innovation products in East market during my tenure as a GM – Project.


Hawkins- Cookers Ltd., New Delhi as Sales Representative Jul’93- Sep’94 ACCOMPLISHEMENTS ACROSS THE TENURE

Bagged the award for Prestigious Leadership for Outstanding Performance in the entire eastern region in 1998-99 & 2000-01 twice for driving growth in volume as well as NSV.

Achieved Prestigious Vittal Malaya Trophy in 2000-01; registered the highest NSV growth in assigned territory – Bihar

Significant contribution and 1st Runner Up Super Sales Achiever All India Award by Chairman & visited New York- UK Conference’98 for which a photograph was published as achiever in a prestigious magazine of UB group in Aug’98 issue

Successfully received Prestigious Award of Executive- Member of Bagpiper Golden Achievers Club for achieving growth of over 102% & first prize for the total IMFL sales in entire-eastern region in 1997-98

Acknowledged as a Member of Prestigious Bagpiper Golden – Achievers Clubs for gaining growth of over 46 % and was awarded 2nd prize for the total IMFL sales in entire eastern region in 1996-97 EDUCATION

MBA - Management LNMCBM, Muzaffarpur 1990

B.Sc. (Bio) from RBC College, Naihati 1986


Date of Birth: 28th August 1967

Address: Flat No. 304, R.P. Kunj Apartment, J.D. Mishra Path, New Patliputra, Patna – 800013 Language Known: Hindi, Bengali, Oriya and English

Contact this candidate