Jennifer Lee, MBA linkedin.com/in/jenniferleemba
** ******** **., *********, **, 03033 – 603-***-**** ********.***.***@*****.***
Visionary leader with expert experience in strategic direction and tactical execution of communications and marketing collateral; Recognized for the development of brand and creative direction for cohesive campaigns in a corporate environment utilizing graphics, animation, interactives, photography, video, and web; Ability to provide innovative ideas and solutions for large complex projects including documenting change and performance management to drive business development and sales results.
Core Competencies
Collaborate with cross-functional teams to deliver quality services aligned with customer objectives
Lead and motivate teams to drive operational efficiencies and projects to completion
Create and deliver customer creative brief presentations to sell innovative ideas and solutions
Manage employee development through training, mentoring and coaching
Professional Experience
Director of Digital Media, Warrior Support Solutions, NH - 2018 to present
Search for relevant videos/stories to publish on social media platforms, provide analytics to optimize strategy to gain followers, develop branded imagery for digital channels, and provide copy writing for all digital material
Creative Marketing Manager, MegaFoods, NH – 1/2018 - 4/2018
Managed creative planning, timelines and workflow to support consumer packaged goods (CPG) marketing and in collaboration with operations help to bring those goods to market
Worked with cross-functional brand and marketing team to develop campaigns
Developed relationships with outside vendors, i.e. printers, designers, packaging, Ad agencies
BAE Systems, NH 2001 - 2017
Director – Communications & Marketing, Creative Services - 2009 - 2017
Member of communications leadership team that devised and implemented strategy and created integrated communications and marketing campaigns in order to promote company and products
Oversaw department of 32 employees, including 2 managers, 1 supervisor, as well as remote site employees and directly managed a high performing photo and video team
Drove new and innovative ways to communicate visually to internal and external stakeholders to drive business goals and objectives
Generated metrics, KPIs and relevant reporting mechanisms to ensure proper allocation of resources and growth of team toward new trends in creative communication
Maintained/controlled 4.5 million dollar budget, including approving capital expenditures, creating and approving contracts with vendors, monitoring all department expenses and recommending hardware and software for teams to drive efficiency
Planned and designed a new department location including building a state of the art photo and video studio and area for 30+; was on time and within budget
Achieved new visual brand rollout updating all collateral seamlessly in less than a year
Manage project for implementing an online Digital Asset Manager to store company photography providing a self-service library for all employees
Project manager for creating a of state of the art Welcome Center creating digital content, kiosk designs, software programming and installation of system
Jennifer Lee – 603-***-**** Resume Page 2
Mentored, developed, coached employees at all levels to ensure team was a high-functioning, agile and cutting edge creative team
Created a rotational intern program by working with local schools in order to get best in class students to intern in our various locations
Established employee morale program breaking down silos by creating a system where employees gave tokens to members not on their own team recognizing them for their work
Communications and Brand Manager - 2008-2009
Managed department of 5 managers and 72 employees of multiple disciplines; graphic design, online training, web development, photo, video, and reprographics
Led Integration, Governance, Leadership and Intranet teams to drive results across enterprise
Maintained/controlled 4.5 million dollar budget, including approving capital expenditures, creating and approving contracts with vendors, monitoring all department expenses and recommending hardware and software for teams to drive efficiency
Created and approved contracts with vendors, and monitoring all department expenses
Project manager for installation of Digital Signage throughout organization to communicate corporate messaging at key locations to employees saving company money on printed material
Accomplished the transition of Reprographics department to Operations in order to gain economies of scale on printers and services with estimated savings to company $300k yearly
Created functional training plan and mentored employees on their development
Communications Principle - 2007-2008
Supervised department with a headcount of seventeen, including remote site employees
Managed team on maintaining over 200,000 websites and online documentation
Oversaw production of web-based and interactive training products
Member of Integration, Governance, Leadership and Intranet teams
Senior Web Developer - 2001-2007
Collaborated with clients and senior management on design and implementation of web-based products
Education
Master of Business Administration (MBA) - Cum Laude
Bachelor of Science, Information Technology (BSIT) - Magna Cum Laude
UNIVERSITY OF MASSACHUSETTS LOWELL, Lowell, Massachusetts
Certifications
Certificates in Web Design and Multimedia Applications
AMA PCM®, Digital Marketing Certification, in progress
Awards
BAE Systems Chairman’s Award for Implementation – Web-based training for Enterprise Software
BAE Systems Chairman’s Award for Innovation – Program related web page
Award of Distinction for Technical Communication – Society for Technical Communications
Award of Distinction for Technical Marketing – Society for Technical Communications
Award of Excellence for Reference Material, Internal Communications – Society for Technical Communications
Graphic Design USA American In-house Design Award – Corporate .COM website