Product marketing

HARSHITA GOYAL

Cupertino, CA ***** C: 608-***-**** ******.*****@*****.***

PROFESSIONAL SUMMARY

MBA graduate with a focus on Product Marketing and Business Analysis. Strong analytical skills dealing with product requirements and performance. Adept in the launch and sustaining phases of product lifecycle, and have worked in teams of various sizes across the globe. After a hiatus of a few years to focus on family, I pursued a certificate course from UC Berkeley, San Francisco in Marketing (2017) to equip myself with the latest marketing concepts and techniques.

SKILLS

Advanced Excel, SQL, Tableau, SPSS, Microsoft

PowerPoint

Google Analytics, Product Launch, Marketing

Analytics, Collaterals

WORK HISTORY AND EDUCATION

Certificate Program in Marketing, UC Berkeley Extension – San Francisco, 2017 Focus on Market Research, Analytics, Product Marketing, Social Media Marketing and Marketing strategy. Projects include:

• Product marketing and management for "Just drive"- a fictional P2P car sharing platform. Positioning and messaging, roadmap, pricing strategies, value propositions and sales collaterals.

• Market budget allocation using Analytics for Walmart digital retail.

• Feasibility study for a family restaurant using Market Research.

• Social media marketing plan for Airbnb focusing on Facebook and Instagram handles. Product Marketing Manager, Hewlett Packard, Bangalore, India, 2009 to 2011 Led direction and drove strategy on HP Proliant DL 160, DL165, and DL 180 servers.

• Led multiple ‘next generation servers' launch - 3 major and 8 minor roll-outs, that grossed over $500m in new business.

• Piloted multiple strategic initiatives in the post-launch phase including inventory management (achieved 45% reduction in SKU related costs), product pricing (value-based pricing and overall portfolio strategy) and the introduction of new SKU's driving top line by 20%.

• Researched market performance of the HP Proliant DL 100 series and liaised with the server design engineering team to help provide input for designing next-generation servers. Executive owner of all post-launch product marketing activities.

• Created, maintained and updated product specifications and different collaterals within the organization and external website.

• Supported and enabled sales team on critical B2B deals and provided regional engagement and support such as timely response to field queries for sales enablement, proactively manage customer expectations and timely resolution of customer escalations.

• Made process improvements enabling team members to update the group roadmap in a timely manner and developed automated methods for delivering dashboard data and charts while working with global teams in US and Taiwan on a day-to-day basis.

Student Internship, Hewlett Packard – Bangalore, India, 2008

• Performed Business Analysis on HP's Imaging and Printing Business.

• Analyzed financials and observed trends of competitors in print business.

• Identified opportunities and threats for HP

M.B.A., IIT Madras – Chennai, India, 2007 to 2009

Focus Areas: Marketing and Finance

B.E. Chemical engineering, M.B.M. Engineering College - Jodhpur, India, 2003 to 2007

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