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Sales Social Media

Location:
Chino Hills, California, United States
Posted:
August 29, 2018

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Resume:

RICARDO VANEGAS, mba

LinkedIn.com/in/Ricardo-Vanegas

Chino Hills, CA 91709 714-***-****

ac6u3d@r.postjobfree.com

DIRECTOR/VP OF BUSINESS DEVELOPMENT

“Think, plan, execute, grow!”

Global business development executive with more than 20+ years of experience in consumer products & CPG, manufacturing, financial services & technology. Accomplished qualifications in capturing new market opportunities to accelerate expansion and increase revenues. Collaboration award nominee adept at influencing others and getting buy-in. Innovative approach in market penetration, sales innovation, product launches, branding and positioning. Strong communication, problem solving and presentation skills. Experienced in building relationships and interacting with high-level executives from small companies to executives of fortune 500 corporations. Proven record of success developing Hispanic and Asian markets, domestically and internationally. Utilized consultative selling to secure relationships with clients through account management and new business development.

Areas of Expertise

New Business Development

Marketing Communications

New Emerging Markets

Strategic Market Positioning

Product Launches & Management

Product Development

P&L Management & Accountability

Competitive Analysis & Market Research

Consultative Selling

Sales Planning & Forecasting

B2B, B2C, Retail & Distribution

Client & Vendor Relationships

Client Acquisition & Development

CRM and Sales Management

Multicultural Marketing

Negotiations & Procurement

Proposals & Contracts

Team Hiring & Training

Languages: English (Primary, Fluent), Spanish (Fluent), French (Basic)

PROFESSIONAL & FIELD EXPERIENCE

HEIDRICK & STRUGGLES SENN DELANEY, DIRECTOR OF BUSINESS DEVELOPMENT - Management Consulting

Huntington Beach, California, 2016 to 2018

Instrumental to leadership and direction of all business development initiatives in Latin America, the company’s technology and operational improvement practices, providing consultation to C-level clientele of Fortune 500 and Global 1000 organizations. Contributed to consultative sales in areas related to cultural transformation. Collaborated with a large team of consultants, providing mentorship, sales coaching and empowerment around pricing, procurement, client briefs, NDAs and all client-specific activities. Nominated for the company’s collaboration award in 2017.

Key Contributions:

Awarded contracts with large, multinational banking institutions and luxury car manufacturers, ranging from $200k to an upwards of $1M in initial billing and implementation.

Developed and managed a massive sales pipeline of large, multinational organizations in various Latin American countries, including Brazil and Mexico. New opportunities developed within 3 to 6 months of business Development efforts

Coached top consultants for strategy dissemination and best practices approach in sales when consulting with new clientele.

Prepared customized presentations for prospects with relevant content to clients’ RFP’s, needs and goals. Securing initial $900k in billing from the operational improvement practice in 2017.

Teamed up with marketing and operations teams, taking charge in sales pipelines optimization; increased effectiveness of sales processes, utilizing CRMs for lead generation, scheduling calls with customers and involvement within content marketing and e-mail campaigns.

Drove the acquisition of two large telecommunication clients in process of a merger with initial billing of $1.2M.

EURONET WORLDWIDE RIA FINANCIAL - DIRECTOR OF SALES – Financial Services, Money Transfers

Los Angeles, California, 2014 to 2016

Integral to the success of sales initiatives, across five southwest states, managed a team of 17, including 3 regional managers, through B2B sales of point of purchase (P.O.S.) solutions and growth of agent network. Took charge in client acquisitions, management and growth for a successful 2,500+ agent network. Drew deep alliances with agent branches & independent grocery chains by cultivating relationships and opportunities for partnership within a 12 to 18-month sales road map. Influenced frequency of agent money transfers within competitive markets, growing loyalty amongst the agent pool, while negotiating commissions and market pricing.

Key Contributions:

Directed $13M in annual revenue, spanning five states, leading all facets of sales operations, business development, compliance, training, P&L and financial reporting. Monitored competitive strategies in pricing and marketing activities.

Coordinated with operations team, product and systems testing at agent locations and provided feedback on their adoption.

Ensured compliance with regulations, policies and procedures, protecting client organizations against liability, damage or loss due to money laundering and fraud.

Expanded partnerships amongst local ethnic markets, impacting corporate diversity with 80-90% of customers within the Hispanic market and a large consumer base, comprised of African, Indian, Pakistani, Vietnamese, Bangladeshi and Eastern European customers with agent branches acting as a diplomatic gateway to growth in other countries.

UNICAN SURYA AGUNG UNICAN USA - DIRECTOR OF SALES & MARKETING – CPG, Snacks & Candy

Santa Fe Springs, California, 2007 to 2014

Versatile role in advancing all operations and business development functions for the US division of a multimillion dollar Asian conglomerate. Made an unknown brand a household name, further positioning the business to earn $5M+ in projected annual sales by opening doors with distribution outlets in emerging international markets. Designed and implemented all integrated marketing and sales strategies for all domestic, Asian, Hispanic and general markets in the U.S. Secured expansion in over 5 countries in America & Asia.

Key Contributions:

Drove annual “net new” penetration to an average of 36.75%, in 5,000+ stores across all major US DMAs; rapidly grew brand adoption, garnering sales of $5M a year, across the US, Canada, Korea and South East Asian markets.

Grew annual revenue to initial $500K by nurturing strategic relationships with the company's confectionary lines in the US Hispanic and Asian markets.

Built a large broker network, securing negotiations with major CPG retailers, including Walgreens, Walmart & Sam's Club.

Grew product demand by a direct-store delivery (DSD) program in the L.A. area with the distribution of 200 new stores in 3 months.

Conceptualized new digital and internet presence, developing impact though strategic social media, SEO-based marketing campaigns in support of branding strategy for 2013.

Led the development and implementation of all marketing plans for brands distributed throughout the US, including hands-on media planning and TV commercials production, public relations strategy & promotions.

Engaged in market research and directed all product strategies and brand development initiatives for product offerings in the U.S.

Built and managed a sales, merchandising and promotions team of 18. Coordinated all import and distribution operations for the U.S.

EDUCATION & TRAINING

Master of Business Administration

UNIVERSITY OF CALIFORNIA: THE PAUL MERAGE SCHOOL OF BUSINESS Irvine, California

Bachelor of Science in Business Administration

UNIVERSIDAD DE LA SABANA Bogotá, Colombia

CERTIFICATIONS & LICENSURE

Social Marketing Certification – Hootsuite, 2015

Gallup Strengths Certified in Business Development – Gallup Business Development Workshop, 2015

Certificate in Marketing, University of California, Irvine, 2012

TECHNICAL PROFICIENCIES

Microsoft Office: Word/Excel/PowerPoint/Outlook, Adobe: Photoshop/Illustrator/ InDesign, Goldmine, ACT, Minitab, Tableu, Salesforce, Social Media: Facebook/Twitter/LinkedIn/Instagram/Pinterest, Google: Analytics/AdWords/AdSense, Corel: Draw/Designer, Music Production: Cubase, Live, Studio One, Pro Tools, Production, Mixing & Sound Design

AWARDS, HONORS & ADDITIONAL WORK

Nominated for the Collaboration Award – Senn Delaney, 2016

Investor Presentation Award, Third Place Finalist across 37 Universities – California Dreaming Competition, Chapman University, 2015

“Chow Fun Candy” Milkita lollipops featured as a top 20 Asian candies Los Angeles Magazine, 2008

“Kitchen Table Tycoons” Featured for excellence within entrepreneurship – LA Times, 2000

Freelance Spanish technical writer, business document translator & script writer for Hispanic TV shows

Extensive field marketing experience, in-store promotions and merchandising of CPG brands on the agency and manufacturer side

Startup business development consultant for different industries that include software, manufacturing and technology

PROFESSIONAL AFFILIATIONS

American Marketing Association (AMA), Orange County Chapter – Member 2012 to Present, Former Board Member/VP, 2012-2014

American Society of Composers, Artists & Publishers (ASCAP) – Member, 2004 to Present

Member Dean's Leadership Circle. UCI – 2015 to Present



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