RICARDO VANEGAS, mba
LinkedIn.com/in/Ricardo-Vanegas
Chino Hills, CA 91709 714-***-****
ac6u3d@r.postjobfree.com
DIRECTOR/VP OF BUSINESS DEVELOPMENT
“Think, plan, execute, grow!”
Global business development executive with more than 20+ years of experience in consumer products & CPG, manufacturing, financial services & technology. Accomplished qualifications in capturing new market opportunities to accelerate expansion and increase revenues. Collaboration award nominee adept at influencing others and getting buy-in. Innovative approach in market penetration, sales innovation, product launches, branding and positioning. Strong communication, problem solving and presentation skills. Experienced in building relationships and interacting with high-level executives from small companies to executives of fortune 500 corporations. Proven record of success developing Hispanic and Asian markets, domestically and internationally. Utilized consultative selling to secure relationships with clients through account management and new business development.
Areas of Expertise
New Business Development
Marketing Communications
New Emerging Markets
Strategic Market Positioning
Product Launches & Management
Product Development
P&L Management & Accountability
Competitive Analysis & Market Research
Consultative Selling
Sales Planning & Forecasting
B2B, B2C, Retail & Distribution
Client & Vendor Relationships
Client Acquisition & Development
CRM and Sales Management
Multicultural Marketing
Negotiations & Procurement
Proposals & Contracts
Team Hiring & Training
Languages: English (Primary, Fluent), Spanish (Fluent), French (Basic)
PROFESSIONAL & FIELD EXPERIENCE
HEIDRICK & STRUGGLES SENN DELANEY, DIRECTOR OF BUSINESS DEVELOPMENT - Management Consulting
Huntington Beach, California, 2016 to 2018
Instrumental to leadership and direction of all business development initiatives in Latin America, the company’s technology and operational improvement practices, providing consultation to C-level clientele of Fortune 500 and Global 1000 organizations. Contributed to consultative sales in areas related to cultural transformation. Collaborated with a large team of consultants, providing mentorship, sales coaching and empowerment around pricing, procurement, client briefs, NDAs and all client-specific activities. Nominated for the company’s collaboration award in 2017.
Key Contributions:
Awarded contracts with large, multinational banking institutions and luxury car manufacturers, ranging from $200k to an upwards of $1M in initial billing and implementation.
Developed and managed a massive sales pipeline of large, multinational organizations in various Latin American countries, including Brazil and Mexico. New opportunities developed within 3 to 6 months of business Development efforts
Coached top consultants for strategy dissemination and best practices approach in sales when consulting with new clientele.
Prepared customized presentations for prospects with relevant content to clients’ RFP’s, needs and goals. Securing initial $900k in billing from the operational improvement practice in 2017.
Teamed up with marketing and operations teams, taking charge in sales pipelines optimization; increased effectiveness of sales processes, utilizing CRMs for lead generation, scheduling calls with customers and involvement within content marketing and e-mail campaigns.
Drove the acquisition of two large telecommunication clients in process of a merger with initial billing of $1.2M.
EURONET WORLDWIDE RIA FINANCIAL - DIRECTOR OF SALES – Financial Services, Money Transfers
Los Angeles, California, 2014 to 2016
Integral to the success of sales initiatives, across five southwest states, managed a team of 17, including 3 regional managers, through B2B sales of point of purchase (P.O.S.) solutions and growth of agent network. Took charge in client acquisitions, management and growth for a successful 2,500+ agent network. Drew deep alliances with agent branches & independent grocery chains by cultivating relationships and opportunities for partnership within a 12 to 18-month sales road map. Influenced frequency of agent money transfers within competitive markets, growing loyalty amongst the agent pool, while negotiating commissions and market pricing.
Key Contributions:
Directed $13M in annual revenue, spanning five states, leading all facets of sales operations, business development, compliance, training, P&L and financial reporting. Monitored competitive strategies in pricing and marketing activities.
Coordinated with operations team, product and systems testing at agent locations and provided feedback on their adoption.
Ensured compliance with regulations, policies and procedures, protecting client organizations against liability, damage or loss due to money laundering and fraud.
Expanded partnerships amongst local ethnic markets, impacting corporate diversity with 80-90% of customers within the Hispanic market and a large consumer base, comprised of African, Indian, Pakistani, Vietnamese, Bangladeshi and Eastern European customers with agent branches acting as a diplomatic gateway to growth in other countries.
UNICAN SURYA AGUNG UNICAN USA - DIRECTOR OF SALES & MARKETING – CPG, Snacks & Candy
Santa Fe Springs, California, 2007 to 2014
Versatile role in advancing all operations and business development functions for the US division of a multimillion dollar Asian conglomerate. Made an unknown brand a household name, further positioning the business to earn $5M+ in projected annual sales by opening doors with distribution outlets in emerging international markets. Designed and implemented all integrated marketing and sales strategies for all domestic, Asian, Hispanic and general markets in the U.S. Secured expansion in over 5 countries in America & Asia.
Key Contributions:
Drove annual “net new” penetration to an average of 36.75%, in 5,000+ stores across all major US DMAs; rapidly grew brand adoption, garnering sales of $5M a year, across the US, Canada, Korea and South East Asian markets.
Grew annual revenue to initial $500K by nurturing strategic relationships with the company's confectionary lines in the US Hispanic and Asian markets.
Built a large broker network, securing negotiations with major CPG retailers, including Walgreens, Walmart & Sam's Club.
Grew product demand by a direct-store delivery (DSD) program in the L.A. area with the distribution of 200 new stores in 3 months.
Conceptualized new digital and internet presence, developing impact though strategic social media, SEO-based marketing campaigns in support of branding strategy for 2013.
Led the development and implementation of all marketing plans for brands distributed throughout the US, including hands-on media planning and TV commercials production, public relations strategy & promotions.
Engaged in market research and directed all product strategies and brand development initiatives for product offerings in the U.S.
Built and managed a sales, merchandising and promotions team of 18. Coordinated all import and distribution operations for the U.S.
EDUCATION & TRAINING
Master of Business Administration
UNIVERSITY OF CALIFORNIA: THE PAUL MERAGE SCHOOL OF BUSINESS Irvine, California
Bachelor of Science in Business Administration
UNIVERSIDAD DE LA SABANA Bogotá, Colombia
CERTIFICATIONS & LICENSURE
Social Marketing Certification – Hootsuite, 2015
Gallup Strengths Certified in Business Development – Gallup Business Development Workshop, 2015
Certificate in Marketing, University of California, Irvine, 2012
TECHNICAL PROFICIENCIES
Microsoft Office: Word/Excel/PowerPoint/Outlook, Adobe: Photoshop/Illustrator/ InDesign, Goldmine, ACT, Minitab, Tableu, Salesforce, Social Media: Facebook/Twitter/LinkedIn/Instagram/Pinterest, Google: Analytics/AdWords/AdSense, Corel: Draw/Designer, Music Production: Cubase, Live, Studio One, Pro Tools, Production, Mixing & Sound Design
AWARDS, HONORS & ADDITIONAL WORK
Nominated for the Collaboration Award – Senn Delaney, 2016
Investor Presentation Award, Third Place Finalist across 37 Universities – California Dreaming Competition, Chapman University, 2015
“Chow Fun Candy” Milkita lollipops featured as a top 20 Asian candies Los Angeles Magazine, 2008
“Kitchen Table Tycoons” Featured for excellence within entrepreneurship – LA Times, 2000
Freelance Spanish technical writer, business document translator & script writer for Hispanic TV shows
Extensive field marketing experience, in-store promotions and merchandising of CPG brands on the agency and manufacturer side
Startup business development consultant for different industries that include software, manufacturing and technology
PROFESSIONAL AFFILIATIONS
American Marketing Association (AMA), Orange County Chapter – Member 2012 to Present, Former Board Member/VP, 2012-2014
American Society of Composers, Artists & Publishers (ASCAP) – Member, 2004 to Present
Member Dean's Leadership Circle. UCI – 2015 to Present