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Sales and Marketing professional

Toronto, Ontario, Canada
August 27, 2018

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416-***-**** Toronto, Ontario Strategic Leadership Growth & Profitability Product Development Brand Marketing SENIOR EXECUTIVE

A success-driven and enterprising business executive with a track record of consistently over-delivering corporate targets, turning around underperforming business units, and producing unprecedented results. An influential leader who inspires and develops highly motivated cross-functional teams to achieve personal and organizational goals. Sound negotiations skills while building strong customer relationships. Brings a combination of both financial acumen and common sense to produce bottom line results. KEY STRENGTHS

• Strategic Planning & Channel Differentiation

• Brand Positioning & Management

• New Product Innovation

• Change Management

• P & L Management

• Business Development & Sales

• Team Development & Coaching

• Negotiating & Problem Solving


COLEMAN CANADA, Division of Jarden Corporation (now Newell Brands) 2005 – 2017 President, Coleman Canada (2012 – 2017)

VP/GM Coleman Canada (2005 – 2012)

Key member of the global leadership team reported to the global CEO; Developed and implemented strategic and annual operating plans with full P&L responsibility; managed multi brand portfolio (Coleman, Streans, Sevylor and Aerobed); oversight of a team of 30+ in Sales, Product Marketing, Brand Marketing, Operations, Customer and Consumer Services, and Sales Financial Forecasting; managed up to 9 direct reports. Increased revenue (2005-2016) by 94% while doubling EBITDA, making Canada one of the most profitable division

• Grew major retailer business in three years 97% through channel differentiation strategy and strategic negotiations, achieving dominant shelf presence

• Led the turn-around of underperforming +25M US retail outlet stores which drove above average EBITDA Key initiatives included:

o Developed and implemented a clear vision and mission strategy o Launched new store concept and branding; opened new stores and moved/closed underperforming locations

o Championed and implemented policies and procedures that empowered employees which resulted in increased performance and sales

• Doubled the direct import business which reduced inventory, rework costs, and FX impact, while improving GM

• Championed the development and launch of integrated marketing campaign ‘Get Outside’, creating brand stewardship and enhancing brand presence

• Established marketing sponsorships with partners like Ontario Parks, TV Fishing shows, Canadian Safe Boating Council, Tim Horton’s ‘Roll Up The Rim’; that ultimately drove brand impressions, differentiated E z i o S b r i z z i P a g e 2

from the competition and won various Marketing Industry awards. Created TV commercials in partnership with major retailers which more than doubled category sales and supported product innovation.

• Integrated acquisitions of multiple brands; doubled the revenue in four years. Launched various marketing campaigns to give the brands relevance in the Canadian market, which resulted in new distribution. Sr. Director, Canadian Operations, Sunbeam Corporation (Canada) Limited 2002 – 2005 Accountable for Sales, Brand and Product marketing, Customer Service and Inventory Planning. Managed a staff of 10 direct reports with full P&L responsibility. Reported to Coleman Head Office in US.

• Built and implemented costing/pricing procedures, which improved margins and costing accuracy

• Standardized and created cross functional methodology that improved customer fill rate and on time delivery

• Implemented a build and hold inventory strategy with major offshore suppliers, to reduce inventory and lead time which led to becoming a global company strategy

• Executed customer and channel differentiation strategy which led to the continuing Canadian success in maintaining leadership in share of shelf

Director of Sales, Coleman Canada, Sunbeam Corporation (Canada) Limited 2000

– 2002

Responsible for Canadian sales; reported to the President of Sunbeam Canada with 4 direct reports. Accountable for strategic account planning, customer and channel strategies, SG&A budgeting, sales budgets and forecasting.

• Developed and implemented strategic account business plans that consistently exceeded key metrics such as sales, margin improvement and effective utilization of trade spend

• Developed customer and channel go to market strategies that became the playbook for sales and marketing teams

• Created an exclusive sub brand and product line for a major retail chain; managed product and brand strategy (logo, tag line, packaging); worked with offshore and US suppliers, established product assortment and supply chain

National Account Manager, The Canadian Coleman Company, Limited 1997 –2000 NOMA INC., Toronto, ON - 1991 –1997

National Account Manager

ST. ELIZABETH HOSPITAL, Utica, New York 1988 –1991 Director of Management Systems

A.T. HUDSON, Paramus, New Jersey 1985 –1988



TSSA (Technical Standards & Safety Authority) Propane Advisory Council, 2002 –2012 Schulich Executive Education Centre, York University Financial and Managerial Accounting

Schulich Executive Education Centre, York University The Executive Program in Sales Management

General Business Diploma, Humber College, Toronto, Ontario

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