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Manager Marketing

Berkeley, California, United States
August 27, 2018

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Richard Kutchai

*** ********* ***** ******, ** **456 415-***-**** Senior Event Marketing Leader

Over 15 years of dynamic Event Marketing and Demand Generation leadership achieving outstanding results through integrated campaigns supporting large footprint events, corporate branding, incentive programs, and sales/executive conferences. Highly collaborative team leader, with a consciously-developed reputation for being easy to work with and motivating staff/vendors to go above-and-beyond


Year-to-year lead growth


Product messaging alignment

Marketing automation campaigns

and audience acquisition strategies

Savvy metrics-based decision making

Confident presenter to C-suite,

businesses, and tradeshow audiences

Flawless large-scale tradeshows,

conferences, and executive meetings

Strategic budget oversight and

vendor negotiations

Motivational team builder, on-site

manager, and event architect

ROI and lead-generation strategies

Professional Experience

SERVICENOW – Santa Clara, CA 2017 – Present

Cloud platform company driving the digital transformation of high-profile enterprise companies Senior Manager, Event Marketing

Lead strategy, planning, and implementation of segments of company’s annual customer conference, annual sales kick-off and global roadshows. Drive timeline and execution across many cross-functional teams. Accountability for program metrics including audience acquisition, pipe building and influence, program content, logistics, and vendor engagement and management. Collaborate with senior executives. Reports to Sr. Director of Event Marketing. Strategic Planning


Vendor Management

Team Leadership

Performance Metrics

Top Achievements

• Delivered and exceeded attendance and survey goals for, Global Partner Summit, Professional Services Summit and PartnerNow Forums roadshow.

• Communicate and educate to various teams throughout planning and execution phases of each event

• Support enterprise initiatives and ensure relevance of agenda, content and activities achieve the best ROI.

HYTRUST, INC. – Mountain View, CA 2015 – 2017

Cloud cybersecurity company serving high-profile enterprise companies such as CITI, USAA, and McKesson Director, Event Marketing and Demand Generation

Lead strategy, planning, and implementation of all aspects of the event marketing plan including lead generation & campaign execution. Drive marketing communications via digital, social media and traditional channels. Accountability for branding, program content, logistics, vendor engagement and performance metrics. Work with senior and C-suite. Reports to CMO and Sr. VP of Marketing.

Strategic Planning

C-suite Collaboration


Vendor Management

Team Leadership

Performance Metrics

Top Achievements

• Deliver top of the funnel inbound lead growth of 120%+ year-over-year

• Develop and execute integrated event communications and promotional plan for field sales through integrated campaigns to reach enterprise and federal markets and verticals.

• Created a thriving Event-in-a Box-program for technical and channel partners to effectively brand and market joint solutions to multiple markets in off and online scenarios Richard Kutchai Page 2 of 2 ALTERYX, INC. – San Mateo, CA 2012 – 2015

Data analytics company serving high-profile enterprise companies such as Nike, Starbucks, and Walmart. Senior Corporate Events Manager

Lead strategy, planning, and execution of Inspire, an annual user conference with event-related budget of $5M+. Worked closely with senior and C-suite executives to drive company strategies towards strong ROI. Created successful sponsorship revenue models. Managed global vendor, sponsor, and partner relationships for all events. Reported to CMO and VP of Demand Generation.

Strategic Planning

C-suite Collaboration


Vendor Management

Team Leadership

Performance Metrics

Top Achievements

• Delivered conference growth of 55%+ year-over-year since taking over lead role due to improved outreach, marketing, and incentives; engagement developed through collaboration with product and sales divisions, such as building mobile app for attendees and maintaining rich content.

• Accomplished 20% growth of Paid Registration year-over-year.

• Achieved 97%+ conference attendee satisfaction ratings for past 3 years. EVENT PROGRAM AND MARKETING CONSULTANT – Mill Valley, CA 2006 – 2012 Multipurpose go-to Events Specialist expertise in large footprint tradeshow appearances. Event and Marketing Consultant

Directed strategy, creative direction, and overall budget spend. Managed large-scale tradeshow appearances and company programs. Planned and delivered conferences and meetings. Managed annual budgets of $3M - $5M. Creative Direction

Budget Oversight


High-end Conferences

Top Achievements

• ARM Sr. Event Marketing Manager (2011 – 2012) managed high-touch brand presence at major events including ARM TechCon, Embedded World, Mobile World Congress, and DesignWest.

• Cisco Global Events Program Manager (2008 – 2011) successfully managed over 6 major trade show appearances within a 4-month span, including CES, IBC, NAB, Mobile World Congress and RSA. Received high ratings.

• Bank of the West Program Operations Consultant (2006 – 2008) Planned, managed, and delivered content-rich sales conferences, senior management meetings, and incentives. LEXAR MEDIA, INC. – Fremont, CA 2004 – 2006

Global leader providing digital memory solutions to retail and OEM customers. Senior Marketing Manager

Supported Kodak brand through industry event strategy management and booth presence at CES and additional industry events. Part of retail team. Delivered retailer launch kits; managed and delivered channel/retail training. Tradeshow Presence

Brand Support

Product Launch

Sales Collateral

Top Achievements

• Led launch of Kodak digital frame product line achieved $189M in revenue in less than 1 year.

• Headed development of global outbound marketing collateral and product packaging including product selling guides, user guides, datasheets, press releases, and whitepapers.

• Served as product ambassador at industry tradeshows, customer visits, and in press interviews. Other Notable Achievements Technical Programs Marketing Manager, Oracle Corporation, 1996 – 1999 Project Manager, Carlson Marketing Group, 1992 – 199 Education

Bachelor of Arts, Advertising Michigan State University

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