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Account Executive, Brand Strategist, Creative Director

San Diego, California, United States
August 27, 2018

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**** ***** **., *** *****, CA 92115


Dear Hiring Director,

I am highly interested in a position with your company in a creative and marketing communications capacity where I can use my extensive marketing and business knowledge to help advance the growth and continued success of your company.

I am an Award-Winning Creative Director and Brand Marketing Strategist with 30+ years experience. For the past seventeen years, I have been the owner and Creative Director of Epicenter Marketing and Advertising, a full service ad agency based in San Diego. My professional expertise encompasses all aspects of marketing including creative direction, strategic brand positioning, marketing project management, executive account management, sales & business development, and marketing consultation. I have worked in virtually every industry, using every medium from traditional to digital marketing with accounts ranging from local to international in scope. This unique experience allows me to bring a full-spectrum vision and the ability to create success in every initiative, from concept to completion. After recently working as an in-house marketing consultant with one of my largest clients, I realized that I truly enjoy focusing my talents on the creative and strategic process instead of diversifying my time with the many intricacies of running a business. Therefore, I have recently accepted an offer to sell my business to a fellow associate.

My experience as an entrepreneur will be an invaluable addition to your company, as I am sensitive to the bottom line fiscal responsibilities of every project and see the big picture, always prioritizing the most critical and profitable ROI of each marketing effort. I have a talent for building strong teams that are motivated and effective at accomplishing the objectives at hand and developing campaigns that are fresh, relevant and successful. I am confident I will make an immediate and sustainable impact on your organization. After reviewing my résumé, I hope we can have a personal meeting to discuss your upcoming business goals and how I can help you achieve them. I am excited to learn more about what opportunities we can create together. Thank you for your consideration. Sincerely,

Jeffrey R. Detrick


4562 Norma Dr., San Diego, CA 92115



An Award-Winning Creative Director and Brand Strategist with 30+ years experience in creative direction, strategic brand positioning, marketing project management, executive account management, sales management, business development and marketing consultation. I have worked in virtually every industry with emphasis in financial, real estate development, high-tech, and bio-medical. I have experience in all major media from traditional to digital marketing with accounts ranging from local to international in scope. EXPERIENCE

Owner Creative Director Brand Strategist Business Development Epicenter Advertising & Marketing 2001- Present

• 17+ years successfully branding and launching campaigns for hundreds of new companies, products, and services with core experiences in luxury retail, real estate, financial, technology and medical industries.

• Creative Director – Provided strategic, creative direction, copywriting, art direction conceptualization, marketing consultation and implementation of thousands of advertising and marketing projects spanning virtually every industry in both B2B and B2C. The scope of work includes all mediums including 100+ print and social ads, 100+ brochures and direct mailers, 100+ radio commercials, and jingles, and 50+ television commercials and video productions, 70+ websites, developed strategy and creative for dozens of social media/SEO/PPC and email campaigns.

• Brand Strategist and Marketing Director – Developed “Seismic BrandingTM” a proprietary branding and positioning process designed to optimize the brand positioning strategy for small to medium-sized businesses, with the successful application to over one 60+ companies, products, and services. I have also written dozens of marketing plans and PR releases.

• Sales Executive – 20+ years of Business Development, selling to C-level business owners and executives, accruing over $24 million in total sales since the inception of my companies. Delivered 300+ sales presentations, I have an innate ability to persuade, influence and impact opinions and buying habits by fostering great relationships.

• Project Management and Senior Account Management – Managed 500+ projects, campaigns, and initiatives with budgets ranging from start-ups to multi-million dollar worldwide initiatives. KEY ACCOMPLISHMENTS

• Branded and Developed the Marketing Strategy and Creative for Lumenati by Macerich The Largest Luxury Retail Developer in North America. The scope of this $2 million account consisted of brand development for eight luxury shopping centers with an overall umbrella brand image plus a second-tier brand initiative for each location. Included the global brand positioning and sales strategy, marketing and media plan, name development, tagline development, logo/corporate identity, graphics standards, web development, social media and all leasing materials. Also developed strategy, creative and managed extensive consumer advertising and PR campaigns for each of the eight individual shopping centers, including direct mail, newspaper, social, web, radio and tv, events and promotions. The results a record-breaking 92% lease acquisition and a multitude of marketing and creative awards within the shopping center industry for both the B2B leasing side as well as the B2C retail marketing side.

• Consultative Marketing Director for 6 National Diagnostic Laboratories Sky Laboratories, Eclipse Labs, Hill Country Laboratories, Axis Toxicology, Frontier Laboratories, Identifi Bio. Acted in the capacity of an in-house Marketing Director for a national chain of Diagnostic Testing Labs. Because of the success of the marketing efforts with the initial lab, the company launched five additional labs within a four-year period. The scope of my work included all aspects of marketing and PR, as well as, managing the creative brand and sales strategy for all six companies.

• Global Campaign Strategist For Largest Book Publisher In The World. Developed a multi-tiered marketing strategy and implemented the creative campaign launch for the world's largest international book publisher, Bridge Publications. Scope included creation and management of a series of global B2B and B2C Book Buyer Campaigns, which were produced in 17 languages with mediums spanning television, direct mail, internet and event marketing resulting in $180 million in book sales since its launch. JEFFREY R. DETRICK

4562 Norma Dr., San Diego, CA 92115



Owner/Partner Creative Director Brand Strategist ThinkTank Advertising, Broadcast & Design, Inc. 1987 – 2001

• Instrumental role in growing company to becoming the fourth largest agency in San Diego growing to 35 employees and $8 million in annual billings.

• Clio Award Winner and International Broadcast Award Winner for a :60 second radio commercial promoting a local San Diego tire dealer.

• Noteworthy clients include Anthony Robbins Companies, American Residential Mortgage, Cabrillo Federal Credit Union, Armor All Product, Daiwa Golf and The San Diego Union-Tribune.

• Developed award-winning brand strategies and creative for our diverse client base, which consisted of over 100 accounts primarily based in financial, commercial real estate development and technology. EDUCATION

San Diego State University

B.A. Graphic Communications 1980 – 1984

With emphasis in Marketing Communications

Marketing Communications UCSD (Continuing Education) 1987 – 1989 SKILLS

• 30+ years experience as a professional marketer and Advertising Agency Owner

• Executive Sales Director, Account Acquisition, Account Management at executive C-level, including Budget Management, Project Management, Marketing Planning, Brand Development, Media Strategy Development

• Creative Director – Business Strategy, Brand Messaging, Concept Development, Campaign Management, Name Development, Tagline/Slogan Development spanning both B2B & B2C markets

• Senior Art Director – Art direction, graphic design conception, logo design conceptualization and direction

• Senior Copywriter – Headline development, persuasive sales copy, direct response, video scripts, surveys, and web

• Public Relations Strategist and content development – creation of strategic communications to enhance and maintain a public brand image for a multitude of industries

• Digital Marketing – Strategic development of social media, email and Google Ad Words campaigns, as well as, website development and SEO

• Radio Spots & Jingles – Produced, wrote and directed 100+ commercials and custom music compositions

• TV commercials, Infomercials, Online Video Content – Produced, wrote and directed 50+ projects

• Strong presentation and public speaking background

• Natural ability to effectively connect and communicate with people

• Proficient in Microsoft Word Suite, PowerPoint, Keynote, iMovie, GarageBand, Excel, Google Analytics, Google Ad Words, Facebook Ads Manager


• My agency was ranked in the Top 25 of San Diego's Fastest Growing Businesses List 2006 and in the Top 10 Advertising Agencies List by The San Diego Business Journal 2001-2011

• 1 CLIO Award (Radio Commercial), 14 International Broadcast Awards (Radio & Television), 21 MAC Awards

(Marketing Association Of California Awards), 3 DXMA Awards (Diagnostic Marketing Awards), 3 AMA Awards

(American Marketing Association), 4 EAR Awards (Excellence in Advertising on Radio Awards), 7 Maxi Awards

(Shopping Center Industry), 9 CUNA Awards (Credit Union National Association for Marketing). Hobbies & Passions: Singing, songwriting, piano, swimming, comedy, reading, record collecting, cooking and bulldogs.

Portfolio Samples can be seen at LinkedIn: in/jdepicenteradvertising/

Radio Commercial and Jingle samples:

References available upon request. See Client Background list for specific industry experience Client


Business To Consumer

Anthony Robbins Companies

Armor All Products


Amish Gazebo

Atlas Furniture

Better Off Spa

Bridge Publications


Coca-Cola Company


Dewitt Worldwide Moving


Fry’s Electronics

Galaxy Press

Joe Fix

Mahdavi Toys

McBride Electric

Mr. Munchie

OneTouch Home Theater

Pink Haze

San Diego Film Festival

San Diego Union Tribune

Van Dyke & Associated LLP

VIVA Communities

Business To Business

Charter Industrial

Datrik Data Corp.

Direct Contact Media, Inc.

Energy Dialogs

Human Development



JVA Art Group

Mission Janitorial

McKee Consulting

National Small Business


Raab Kartcher

Repair Makers

Retail Ink Jet Solutions

Small Business Network


B-100 FM

Magic 102 FM

San Diego Executive


San Diego Union Tribune

WLAC-FM/Sunny 106

Z-90 FM


American Mortgage Network

Bank of Internet

Blu-Fi Mortgage

Cabrillo Credit Union

Courtney Group

Great American Credit Union



Pacific Trust Bank

Postal Credit Union

Rohr Federal Credit Union

Newport Lending Corp.

San Diego County Credit



TRW Federal Credit Union

Real Estate / Development /


Aspen Bathroom Collection

Bayview Properties

Blumenfield Development


Blattis & Schnur

Burbank Collection

Cal Coast Construction

CBL & Associates Properties

CenterMark Properties

Champion Development


Elevations Architecture

EM Morales Construction

Federal Realty

Heritage Partners

La Mirage

Lars Construction

Lumenati by The Macerich


Macerich Company

Mills Corporation

Pinnacle Construction

PRAVA Constructions

Services, Inc.

Royal Concrete

Royal Property Management

Stone Brothers Development

San Diego Custom Cabinets

San Diego Kitchen & Bath

Surpreme Handyman

Trizec Hahn


West Coast Retail





Applications International



Cloud Members



Energy Eye


Halo Technologies

Hamilton Apex Ventures

HTMA: High Tech Marketing




One Global Platform

Raven Intertech


TimeRack Software


Wired Red


Aeronautical Systems

American Track & Hardware


Century Design, Inc.



Gibson & Barnes / Flight


Julio’s Sauce

Loleta Cheese

Lynco Grinding Co.

Santier Manufacturing

Shamir Lenses



Western Titanium


4562 Norma Dr., San Diego, CA 92115




Retail / Shopping Malls

Biltmore Fashion Park

Boulder's 29th Street

Carmel Plaza

Deerfoot Meadows

Estrella Falls

Fashion District of Colorado


Fashion Outlet Las Vegas

Grossmont Center

Kierland Commons

Gretna Gateway


Horton Plaza

Imperial Valley Mall

La Encantada

Mall of Orange

Mission Valley Center

North County Fair

Northgate Mall

Palm Desert Town Center

Parkway Plaza

Plaza Bonita

Plaza Camino Real

Plaza West Covina

Santa Maria Town Center

Santa Monica Place

SanTan Village

Santana Row

Scottsdale Fashion Square

Stockton Village

StoneCreek Village

The Shops at Riverside

The Wild Grape

Valley Center

Valley River

Vancouver Mall

Village of Corte Madera

Vintage Faire

Westland Center

Village of Corte Madera

Non Profit

Citizens Commission For

Human Rights

Narconon Drug Treatment


The Truth About Drugs


San Diego City Schools




Axis Laboratories

Coastline Medical Supplies

Dental Referral Service

Eclipse Toxicology

Frontier Toxicology

Grossmont Healthcare


Hill Country Toxicology

Identifi Biosciences

Identifi Genetics


Medical Informatics Corp.

Physician’s Assistant Mentor


Radiology Medical Group




Sky Toxicology

Sovereign Health Group

Stephanie Young Consulting

Thriving Practices

Vendanta Labs



Blue Star Restaurant

Gold River

Golden Acorn Casino

Hayama Sushi


Pacific Inn

Pala Casino

Red Dot Lounge

Rio Grande

Ruben H. Fleet Science


Trojan Warriors

Valley View Casino


Global Health Trax



KGA Sportswear

Life Force Nutraceuticals

Revenir Skin Care

Therapy Specialists




Hilltop Tire

Rancho Jeep Eagle

Toyota Pros

Westcot Mazda


Centurion University

Edutek Technical Training

Physicians Assistant Mentor



San Diego City Schools

Taylion Schools Western


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