Account Executive, Brand Strategist, Creative Director
Resume:
JEFFREY R. DETRICK
**** ***** **., *** *****, CA 92115
**@********************.***
Dear Hiring Director,
I am highly interested in a position with your company in a creative and marketing communications capacity where I can use my extensive marketing and business knowledge to help advance the growth and continued success of your company.
I am an Award-Winning Creative Director and Brand Marketing Strategist with 30+ years experience. For the past seventeen years, I have been the owner and Creative Director of Epicenter Marketing and Advertising, a full service ad agency based in San Diego. My professional expertise encompasses all aspects of marketing including creative direction, strategic brand positioning, marketing project management, executive account management, sales & business development, and marketing consultation. I have worked in virtually every industry, using every medium from traditional to digital marketing with accounts ranging from local to international in scope. This unique experience allows me to bring a full-spectrum vision and the ability to create success in every initiative, from concept to completion. After recently working as an in-house marketing consultant with one of my largest clients, I realized that I truly enjoy focusing my talents on the creative and strategic process instead of diversifying my time with the many intricacies of running a business. Therefore, I have recently accepted an offer to sell my business to a fellow associate.
My experience as an entrepreneur will be an invaluable addition to your company, as I am sensitive to the bottom line fiscal responsibilities of every project and see the big picture, always prioritizing the most critical and profitable ROI of each marketing effort. I have a talent for building strong teams that are motivated and effective at accomplishing the objectives at hand and developing campaigns that are fresh, relevant and successful. I am confident I will make an immediate and sustainable impact on your organization. After reviewing my résumé, I hope we can have a personal meeting to discuss your upcoming business goals and how I can help you achieve them. I am excited to learn more about what opportunities we can create together. Thank you for your consideration. Sincerely,
Jeffrey R. Detrick
JEFFREY R. DETRICK
4562 Norma Dr., San Diego, CA 92115
**@********************.***
PROFESSIONAL PROFILE
An Award-Winning Creative Director and Brand Strategist with 30+ years experience in creative direction, strategic brand positioning, marketing project management, executive account management, sales management, business development and marketing consultation. I have worked in virtually every industry with emphasis in financial, real estate development, high-tech, and bio-medical. I have experience in all major media from traditional to digital marketing with accounts ranging from local to international in scope. EXPERIENCE
Owner Creative Director Brand Strategist Business Development Epicenter Advertising & Marketing 2001- Present
• 17+ years successfully branding and launching campaigns for hundreds of new companies, products, and services with core experiences in luxury retail, real estate, financial, technology and medical industries.
• Creative Director – Provided strategic, creative direction, copywriting, art direction conceptualization, marketing consultation and implementation of thousands of advertising and marketing projects spanning virtually every industry in both B2B and B2C. The scope of work includes all mediums including 100+ print and social ads, 100+ brochures and direct mailers, 100+ radio commercials, and jingles, and 50+ television commercials and video productions, 70+ websites, developed strategy and creative for dozens of social media/SEO/PPC and email campaigns.
• Brand Strategist and Marketing Director – Developed “Seismic BrandingTM” a proprietary branding and positioning process designed to optimize the brand positioning strategy for small to medium-sized businesses, with the successful application to over one 60+ companies, products, and services. I have also written dozens of marketing plans and PR releases.
• Sales Executive – 20+ years of Business Development, selling to C-level business owners and executives, accruing over $24 million in total sales since the inception of my companies. Delivered 300+ sales presentations, I have an innate ability to persuade, influence and impact opinions and buying habits by fostering great relationships.
• Project Management and Senior Account Management – Managed 500+ projects, campaigns, and initiatives with budgets ranging from start-ups to multi-million dollar worldwide initiatives. KEY ACCOMPLISHMENTS
• Branded and Developed the Marketing Strategy and Creative for Lumenati by Macerich The Largest Luxury Retail Developer in North America. The scope of this $2 million account consisted of brand development for eight luxury shopping centers with an overall umbrella brand image plus a second-tier brand initiative for each location. Included the global brand positioning and sales strategy, marketing and media plan, name development, tagline development, logo/corporate identity, graphics standards, web development, social media and all leasing materials. Also developed strategy, creative and managed extensive consumer advertising and PR campaigns for each of the eight individual shopping centers, including direct mail, newspaper, social, web, radio and tv, events and promotions. The results a record-breaking 92% lease acquisition and a multitude of marketing and creative awards within the shopping center industry for both the B2B leasing side as well as the B2C retail marketing side.
• Consultative Marketing Director for 6 National Diagnostic Laboratories Sky Laboratories, Eclipse Labs, Hill Country Laboratories, Axis Toxicology, Frontier Laboratories, Identifi Bio. Acted in the capacity of an in-house Marketing Director for a national chain of Diagnostic Testing Labs. Because of the success of the marketing efforts with the initial lab, the company launched five additional labs within a four-year period. The scope of my work included all aspects of marketing and PR, as well as, managing the creative brand and sales strategy for all six companies.
• Global Campaign Strategist For Largest Book Publisher In The World. Developed a multi-tiered marketing strategy and implemented the creative campaign launch for the world's largest international book publisher, Bridge Publications. Scope included creation and management of a series of global B2B and B2C Book Buyer Campaigns, which were produced in 17 languages with mediums spanning television, direct mail, internet and event marketing resulting in $180 million in book sales since its launch. JEFFREY R. DETRICK
4562 Norma Dr., San Diego, CA 92115
**@********************.***
EXPERIENCE CONTINUED
Owner/Partner Creative Director Brand Strategist ThinkTank Advertising, Broadcast & Design, Inc. 1987 – 2001
• Instrumental role in growing company to becoming the fourth largest agency in San Diego growing to 35 employees and $8 million in annual billings.
• Clio Award Winner and International Broadcast Award Winner for a :60 second radio commercial promoting a local San Diego tire dealer.
• Noteworthy clients include Anthony Robbins Companies, American Residential Mortgage, Cabrillo Federal Credit Union, Armor All Product, Daiwa Golf and The San Diego Union-Tribune.
• Developed award-winning brand strategies and creative for our diverse client base, which consisted of over 100 accounts primarily based in financial, commercial real estate development and technology. EDUCATION
San Diego State University
B.A. Graphic Communications 1980 – 1984
With emphasis in Marketing Communications
Marketing Communications UCSD (Continuing Education) 1987 – 1989 SKILLS
• 30+ years experience as a professional marketer and Advertising Agency Owner
• Executive Sales Director, Account Acquisition, Account Management at executive C-level, including Budget Management, Project Management, Marketing Planning, Brand Development, Media Strategy Development
• Creative Director – Business Strategy, Brand Messaging, Concept Development, Campaign Management, Name Development, Tagline/Slogan Development spanning both B2B & B2C markets
• Senior Art Director – Art direction, graphic design conception, logo design conceptualization and direction
• Senior Copywriter – Headline development, persuasive sales copy, direct response, video scripts, surveys, and web
• Public Relations Strategist and content development – creation of strategic communications to enhance and maintain a public brand image for a multitude of industries
• Digital Marketing – Strategic development of social media, email and Google Ad Words campaigns, as well as, website development and SEO
• Radio Spots & Jingles – Produced, wrote and directed 100+ commercials and custom music compositions
• TV commercials, Infomercials, Online Video Content – Produced, wrote and directed 50+ projects
• Strong presentation and public speaking background
• Natural ability to effectively connect and communicate with people
• Proficient in Microsoft Word Suite, PowerPoint, Keynote, iMovie, GarageBand, Excel, Google Analytics, Google Ad Words, Facebook Ads Manager
AWARDS
• My agency was ranked in the Top 25 of San Diego's Fastest Growing Businesses List 2006 and in the Top 10 Advertising Agencies List by The San Diego Business Journal 2001-2011
• 1 CLIO Award (Radio Commercial), 14 International Broadcast Awards (Radio & Television), 21 MAC Awards
(Marketing Association Of California Awards), 3 DXMA Awards (Diagnostic Marketing Awards), 3 AMA Awards
(American Marketing Association), 4 EAR Awards (Excellence in Advertising on Radio Awards), 7 Maxi Awards
(Shopping Center Industry), 9 CUNA Awards (Credit Union National Association for Marketing). Hobbies & Passions: Singing, songwriting, piano, swimming, comedy, reading, record collecting, cooking and bulldogs.
Portfolio Samples can be seen at www.EpicenterAdvertising.com LinkedIn: in/jdepicenteradvertising/
Radio Commercial and Jingle samples: https://soundcloud.com/user-160637887-475761373 https://soundcloud.com/user-160637887-475761373
References available upon request. See Client Background list for specific industry experience Client
Background
Business To Consumer
Anthony Robbins Companies
Armor All Products
International
Amish Gazebo
Atlas Furniture
Better Off Spa
Bridge Publications
International
Coca-Cola Company
Costco
Dewitt Worldwide Moving
Companies
Fry’s Electronics
Galaxy Press
Joe Fix It.com
Mahdavi Toys
McBride Electric
Mr. Munchie
OneTouch Home Theater
Pink Haze
San Diego Film Festival
San Diego Union Tribune
Van Dyke & Associated LLP
VIVA Communities
Business To Business
Charter Industrial
Datrik Data Corp.
Direct Contact Media, Inc.
Energy Dialogs
Human Development
Foundation
Ignition
JVA Art Group
Mission Janitorial
McKee Consulting
National Small Business
Alliance
Raab Kartcher
Repair Makers
Retail Ink Jet Solutions
Small Business Network
Media
B-100 FM
Magic 102 FM
San Diego Executive
Magazine
San Diego Union Tribune
WLAC-FM/Sunny 106
Z-90 FM
Financial
American Mortgage Network
Bank of Internet
Blu-Fi Mortgage
Cabrillo Credit Union
Courtney Group
Great American Credit Union
HomePerks
ICFO
Pacific Trust Bank
Postal Credit Union
Rohr Federal Credit Union
Newport Lending Corp.
San Diego County Credit
Union
Trigild
TRW Federal Credit Union
Real Estate / Development /
Construction
Aspen Bathroom Collection
Bayview Properties
Blumenfield Development
Group
Blattis & Schnur
Burbank Collection
Cal Coast Construction
CBL & Associates Properties
CenterMark Properties
Champion Development
Group
Elevations Architecture
EM Morales Construction
Federal Realty
Heritage Partners
La Mirage
Lars Construction
Lumenati by The Macerich
Company
Macerich Company
Mills Corporation
Pinnacle Construction
PineappleHut.com
PRAVA Constructions
Services, Inc.
Royal Concrete
Royal Property Management
Stone Brothers Development
San Diego Custom Cabinets
San Diego Kitchen & Bath
Surpreme Handyman
Trizec Hahn
Westcor
West Coast Retail
Management
High-Tech
Amsec
Anacomp
Applications International
BSF/Bekaert
Cingular
Cloud Members
CompliPoint
DigiVision
Energy Eye
Entropia
Halo Technologies
Hamilton Apex Ventures
HTMA: High Tech Marketing
Alliance
JNI
IBM
One Global Platform
Raven Intertech
SimpleBox
TimeRack Software
Unysis
Wired Red
Manufacturing
Aeronautical Systems
American Track & Hardware
Autosplice
Century Design, Inc.
Charme
Daiwa
Gibson & Barnes / Flight
Suits
Julio’s Sauce
Loleta Cheese
Lynco Grinding Co.
Santier Manufacturing
Shamir Lenses
Splash
Westek
Western Titanium
JEFFREY R. DETRICK
4562 Norma Dr., San Diego, CA 92115
**@********************.***
Client
Background
Retail / Shopping Malls
Biltmore Fashion Park
Boulder's 29th Street
Carmel Plaza
Deerfoot Meadows
Estrella Falls
Fashion District of Colorado
Mills
Fashion Outlet Las Vegas
Grossmont Center
Kierland Commons
Gretna Gateway
Hold-It!
Horton Plaza
Imperial Valley Mall
La Encantada
Mall of Orange
Mission Valley Center
North County Fair
Northgate Mall
Palm Desert Town Center
Parkway Plaza
Plaza Bonita
Plaza Camino Real
Plaza West Covina
Santa Maria Town Center
Santa Monica Place
SanTan Village
Santana Row
Scottsdale Fashion Square
Stockton Village
StoneCreek Village
The Shops at Riverside
The Wild Grape
Valley Center
Valley River
Vancouver Mall
Village of Corte Madera
Vintage Faire
Westland Center
Village of Corte Madera
Non Profit
Citizens Commission For
Human Rights
Narconon Drug Treatment
Center
The Truth About Drugs
Foundation
San Diego City Schools
YMCA
Medical/Diagnostic
Argen
Axis Laboratories
Coastline Medical Supplies
Dental Referral Service
Eclipse Toxicology
Frontier Toxicology
Grossmont Healthcare
District
Hill Country Toxicology
Identifi Biosciences
Identifi Genetics
IVAC
Medical Informatics Corp.
Physician’s Assistant Mentor
Online
Radiology Medical Group
RealAge
Sequenom
Shamir
Sky Toxicology
Sovereign Health Group
Stephanie Young Consulting
Thriving Practices
Vendanta Labs
Travel/Hospitality
/Restaurants
Blue Star Restaurant
Gold River
Golden Acorn Casino
Hayama Sushi
IntelliTravel
Pacific Inn
Pala Casino
Red Dot Lounge
Rio Grande
Ruben H. Fleet Science
Center
Trojan Warriors
Valley View Casino
Health/Fitness/Beauty
Global Health Trax
Hydrolyte
IDEA
KGA Sportswear
Life Force Nutraceuticals
Revenir Skin Care
Therapy Specialists
Automotive
BMW
Cartango.com
Dillinger’s
Hilltop Tire
Rancho Jeep Eagle
Toyota Pros
Westcot Mazda
Education
Centurion University
Edutek Technical Training
Physicians Assistant Mentor
Online
Microskills
San Diego City Schools
Taylion Schools Western
University
Contact this candidate