Hooman Esteki

Digital marketing supervisor @ DIGIKALA & DIGISTYLE

ac6tpg@r.postjobfree.com

Summary

An accomplished digital marketing professional with over a half-decade developing digital media strategy and also has experience in working on top companies such as DIGIKALA, which is Amazon of the middle east with the 270th global Alexa rank, and DIGISTYLE which Asos in Iran. I focus on managing campaigns on search engine marketing ( SEO/SEA ), eCRM ( Email, web push, app push, SMS ), content marketing in general. Results oriented with customer focus and a self-starter with strong internal and external relationship building & cross-collaborating skills. Educational background includes practical and academic MBA degrees from Tehran University, which is one of the top 3 universities in Iran, and science and research Islamic Azad University. Main Specialties:

- Developing digital media strategy and planning

- Search engine and content marketing strategy

- Automation Marketing

- Data insights analyst

- Loyalty and acquisition marketing, consumer segmentation and account management Experience

Digital marketing supervisor at Digikala.com

August 2016 - Present

It’s my pleasure to work on DIGIKALA and DIGISTYLE,which are same as Amazon and Asos in the middle east with the 270th and 3900th global Alexa rank, as a performance marketing supervisor on Search engine marketing ( SEO/SEA ), e-CRM ( email, web push, app push and SMS ) and content marketing during these years.

- Merge sales and performance channels data to find the leading SEO/SEA opportunities

- Created an efficient workflow to increase performance, speed up the optimization and create an efficiently integrated SEO/SEA dashboard

- Increase and optimize the e-CRM channels ( email, web push, app push, and SMS )

- Managing the world cup 2018 gamification campaign to get new users

- Up and running smart automated emails and pushs for targeting relevant segments

- Develop content marketing strategy of Digistyle and train content teams Page 1

Digital marketing supervisor at DIGISTYLE

August 2016 - Present

It’s my pleasure to work on DIGIKALA and DIGISTYLE,which are same as Amazon and Asos in the middle east with the 270th and 3900th global Alexa rank, as a performance marketing supervisor on Search engine marketing ( SEO/SEA ), e-CRM ( email, web push, app push and SMS ) and content marketing during these years.

- Merge sales and performance channels data to find the leading SEO/SEA opportunities

- Created an efficient workflow to increase performance, speed up the optimization and create an efficiently integrated SEO/SEA dashboard

- Increase and optimize the e-CRM channels ( email, web push, app push, and SMS )

- Managing the world cup 2018 gamification campaign to get new users

- Up and running smartly automated emails and pushes for targeting relevant segments

- Develop content marketing strategy of Digistyle and train content teams Marketing Manager at DaftareShoma

September 2015 - August 2016 (1 year)

Daftareshoma is the successful start-up on virtual services same as IVR, virtual office and Secretary in Iran. After the marketing plan was prepared, I tried to built up the great team to improve their sale.

- Increasing the sales up to 30%

- Teaching marketing and sales team

- Redesign the whole website best on UX and CRO issues

- Optimizing the customer journey

Digital Marketing Manager

July 2015 - January 2016 (7 months)

Tiva Tahrir is the agent of the Fila Italian group in Iran. it is a small company which import stationery. As a digital marketing manager, I prepared a digital marketing plan at first and then tried to achieve its goals specially with social media, SEO and email marketing during a year. Director

July 2005 - July 2010 (5 years 1 month)

Web Design - Host - Domain - Programming

UI Designer at Raydana دانارای

June 2004 - November 2004 (6 months)

This was my first experience and it was mostly related to HTML, CSS and PHP. Page 2

Education

University of Tehran

Master of Business Administration (M.B.A.), Marketing, 2015 - 2017 Islamic Azad University,Science And Research Branch Master of Business Administration (M.B.A.), Executive MBA - Marketing and export, 2015 - 2016 Islamic Azad University

Bachelor’s Degree, Information Technology engineering, 2008 - 2014 Page 3

Hooman Esteki

Digital marketing supervisor @ DIGIKALA & DIGISTYLE ac6tpg@r.postjobfree.com

Contact Hooman on LinkedIn

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Contact this candidate