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Manager Marketing

Canton, Georgia, United States
August 26, 2018

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Sean C. Fagan

*** **** ***** *****

Canton, GA **114

Mobile: 678-***-****



Ten plus years experience in beverage brand marketing and over fifteen years experience in promotional marketing in a variety of industries such as Automotive, Military, Quick Service Restaurant, and Telecommunications.


2014 Certificate – Artisan Craft Distilling Institute – Gig Harbor, WA

Completed 40 hour Hands-On Distilling Workshop

1995-1997M.S. – Sport Management (Marketing), Georgia State University – Atlanta, GA

Conducted studies of sports sponsorship and consumer recall effects in the NASCAR Winston Cup Series

1986-1991B. A. – Advertising (Business), The University of Georgia – Athens, GA

Advertising Manager, THE RED & BLACK PUBLISING CO. (Athens, GA)


Union Distilling, LLC (Canton, GA)

Owner/CEO 2014-Present

Start-up distillery/distilling brand to be based in Cherokee County, GA

Distillery will be Georgia’s only gin-focused distillery & one of the state’s smallest independent distilleries.

Maker and purveyor of T Dean Cocktail Provisions, a hand made small batch producer of T Dean Tonic, T Dean Cocktail Cherries & T Dean Champagne Mustard

Areas of responsibility include: researching local production requirements, product recipe development and distilling, production of T Dean Cocktail provisions, direct and wholesale sales, development and maintenance of & fundraising.

The Coca-Cola Company (Atlanta, GA)

Shopper Activation Manager 2008- 2014

Lead shopper activation manager for National Convenience Retail Customers in the Commercial Leadership’s Growth Channel Shopper Marketing Department. Collaborated with Total Beverage Team to develop dynamic marketing activation programming based on shopper insights and key customer metrics. Directed all aspects of the marketing communication framework including in-store POS and out of store activities from broadcast to social media.

Managed 150+ individual marketing programs for over 65 customers which contributed $16+ million in total beverage sales volume (+6.2%) and $107+ million in overall profit (+5.45%) for the company.

Areas of responsibility included: marketing promotional strategy, creative design strategy, application of brand and sponsorship strategy to customer programming, agency/ supplier management and financial reporting of implemented programs.


The Coca-Cola Company (cont.)

Project Manager 2004- 2008

Developed, managed, and executed workforce marketing programs and labor education programs for Coca-Cola Foodservice customers.

Managed 25+ individual marketing programs for company’s customers resulting in a 33% increase in sales volume, $1.3 Million in incremental operating income, and $995,000 of savings for the company.

Areas of responsibility included: customer program strategy, implementation of mystery shopping programs, program logistical planning, development of point of sale materials, vendor management and financial reporting of implemented programs.

The GEM Group (Atlanta, GA)

Account Manager, The GEM Group (Atlanta, GA) 2002-2003

Developed, managed, and executed multiple marketing programs for Beverage client of company primarily related consumer promotions and workforce marketing.

Direct supervision of account coordinator.

Areas of responsibility included presentation of agency capabilities and national marketing programs to key account s of client; creation, logistical planning, and implementation of unique marketing programs; industry research; financial reporting of implemented programs, and “best in class” client service.

Host Communications, Inc. (Atlanta, GA)

Executive Account Manager 1999-2001

Sold, created, developed and implemented unique sports and grass roots marketing/promotional programs for key Automotive, Military, and Quick-Service Restaurant clients of company. Company held the sponsorship sales rights to multiple amateur, collegiate, and high schools sports properties.

Developed and managed the first state association-wide high school ticket promotion in the United States. Program was awarded QSR client’s highest marketing award

Areas of responsibility included: planning, development, and implementation of established programs; new business development at the national, regional, and local level; planning of promotional media support; management of key client contacts; management of key vendor relations; financial management of programs; and event/media management

GM – Carolina HS Properties 1998-1999

Responsible for the development of two sports properties (NCHSAA & SCHSL) for company. Duties included: corporate sponsor sales, client relations, event management, and financial reporting/P&L analysis.

Developed public relations and promotional campaign for the state Associations and its sponsors. Also conducted in-depth analysis of attendance, media and publicity pertaining to the Associations and their sponsors

Established regional cable weekly television magazine show and statewide championship radio network. Administered client programs during events that included press conferences, radio interviews, and award presentations.

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