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Marketing Sales

West Chester, Pennsylvania, United States
August 26, 2018

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Sebastian Pistritto C:610-***-**** Email:


Highly motivated, and performance focused marketing executive with a track record in executing highly successful marketing programs. Thought leadership with strong analytical skills combined with a pragmatic results oriented business approach. AREAS OF EXPERTISE

Brand Management, Corporate Communication, Market Research, Strategic Planning, Social Media, Event Management, Analyst Relations, E-commerce, Talent Development, Digital Marketing, P&L Accountability, Global Marketing Experience, Thought leadership, Lead Generation, Sales Enablement


Jornaya., Conshohocken, PA

Chief Marketing Officer, March 2017 to Present

Jornaya is a technology company which offers a proprietary data set of consumer journey insight (behavioral), sold as a SaaS model and provides website publishers, digital marketers, data analysts, and compliance professionals with the highest-resolution

(or monitoring) of the consumer online buying journey. I am responsible for all aspects of the marketing function from thought leadership, brand awareness, event management, product launches and lead generation. Jornaya is a fast growing early stage B2B technology organization that focused on driving value to the financial services industry, specifically in the mortgage, personal lending, and insurance and education marketplaces.

● Lead 5 persons department responsible for all customer acquisition and retention marketing, branding, corporate communications, B2B marketing and sales support.

● Launched company's first Account based Marketing (ABM), digital demand generation program with marketing attributions to measure marketing effectiveness. And increase revenues by 30%+.

● Increased customer retention 21% and reactivated dormant prospects through weekly email programs.

● Responsible for $1.4 M acquisition budget that includes web search, mobile, email, tradeshows, online display ads, and executive customer summit.

● Promote the brand across multiple touch points (social, mobile, digital, blogs, advertising, etc.)

● Built demand generation function utilizing Hubspot lead nurturing and marketing automation tool and integration with

● Public relations program which includes: press releases, speaking engagements, media outreach, and industry awards and analysts relations – Forrester Research.

● Largest customer event in Philadelphia (over 300+ CMOs & CCOs) from across the most national recognized consumer brands: Quicken Loans, AllState, DeVry University, Well Fargo, SunTrust, LendingTree and others.

Regulatory DataCorp (RDC)., King of Prussia, PA & London, UK Chief Marketing Officer, September 2014 to March 2017 A world-class risk and compliance Software as a Service (SaaS) solution to allow global financial organizations to identify banned/suspect entities, strengthen fraud protection, ensure regulatory compliance, manage supply and distribution risk, and protect their brand equity. RDC a financial technology company (FINTECH) which provides AML/KYC compliance; Politically Exposed Persons (PEP) protection; emerging market intelligence; corruption, fraud and crime protection; and vendor screening and monitoring to a wide range of clients worldwide. Focused on selling to the global 100 financial institutions, SIFIs, Super Regional Banks, Broker/Dealers and Fortune 2000 organizations. Reported directly to CEO with accountability for all marketing plans/programs, marketing strategies, and customer communication.

● Lead the marketing department responsible for all global customer acquisition and retention marketing, branding, corporate communications, B2B marketing and sales support.

● Responsible for $1.5 mil acquisition media budget that includes web paid per click search, email, print, trade shows, and online display ads.

● Built demand generation function Account Based Marketing (ABM) utilizing Marketo lead nurturing and marketing automation tool and integration with CRM with sales leads pre-qualifications; launched digital demand generation programs.

● Developed new analytics capabilities to measure customer acquisition with marketing campaign (SEM, SEO, PPC, Retargeting, Email, Social Media, Websites, Blogs, Affiliate, and Mobile).

● Supported a global direct sales team (5-Europe, 6-Enterprise, 5-Inside Sales) with sales tools, brochures, competitive analysis, product packaging.

● Managed public relations program which included press releases, speaking engagements, industry awards and securing media coverage across both business and industry publications.

● Responsible for sales enablement; providing sales presentation, datasheets and case studies.

● Implemented webinar program which included over 35 webinars globally in 2 years.

● Increased industry marketing database engagement and reactivated dormant contacts through weekly email retention campaigns.

● Executed 7 global industry tradeshows and conferences.

● Launched strategic industry blog to support continuing education programs, thought leadership for the Financial Crime industry that resulted in uniformity/consistency of sales opportunity at all levels. Lorel Marketing Group., King of Prussia, PA

President, August 2009 to September 2014

Lorel is a full service marketing agency providing B2B & B2C branding, creative, strategy, direct response, catalog and digital marketing services, website design & SEO. I am responsible for the operations of Lorel Marketing Group. I am accountable for strategic planning, operations, sales and marketing and full P&L. Expertise in retail, healthcare and digital marketing. Clients include: King of Prussia Mall, Ritas Italian Ice, Staples, Amway, Journeys, Wedgewood Pharmacy, VaxServe, Broder, EP Henry, Caswell Massey, Quest Diagnostic, Datacolor, Einstein Hospital, Magee Rehab, B&W Tek and Holy Redeemer Hospital. Provide direct-to-consumer healthcare marketing expertise.

● Facebook social media application; captured 100K likes on Facebook in 3 weeks

● Managed email campaigns with consistent 50% click-thru rate and 28% ROI

● Launched Ecommerce 8 websites; grow sales from $2500 – $35K per month in less than 3 months

● Created websites, email programs for Holy Redeemer Hospital, Magee Rehab

● Launched consumer mobile apps (iPhone & Android) 50K downloads in 6 months Harte-Hanks, Inc., Yardley, PA

Vice President, Strategy and Business Development, June 2007 to August 2009 Oversee at the executive level of ongoing marketing programs, direct mail and manage senior-level client relationships. Promote the positioning and selling of additional professional services for large accounts. Have experience building, managing and growing e-commerce web sites for our retail clients. Have an extensive track record and proven experience in interactive agency consulting, providing supporting for such clients as: Mercedes-Benz, Bed Bath & Beyond, First Tennessee Bank, National City Bank (PNC Bank), Countrywide, Horizon Blue Cross Blue Shield of New Jersey, SmileTrain and Samsung. ADDITIONAL WORK EXPERIENCE

Exclaim, Inc., West Trenton, NJ

Vice President of Marketing, May 2006 to June 2007, E-commerce Web Business, Photo Sharing, Gifts & Mobile Apps Deployed mobile application on 23 wireless carriers including Verizon, AT&T, Alltel across North America, Latin America, and India and are available on over 170 handset models. Online revenues grew from $6M to $10M in 12 months. Increased website traffic of 20,000+/month. Reduced Cost-Per-Acquisition from $35/name to $3/name. Digital 5, Inc., Lawrenceville, NJ

Vice President of Marketing, March 2004 to May 2006, OBJECTIVE: Reposition Company To Be Acquired By Major Consumer Electronics Company. Digital 5, a leading provider of software that enables the wireless and wired sharing of multimedia content. Successful launched t under the Netgear MP101/115, Philips SLM5500 and Gateway & Apex streaming DVD players. Digital 5 was successfully sold to Phillips Consumer Electronics

IXOS (IXOS)., Newtown Square, PA:

Director of Corporate Marketing, Jan 2003 to March 2004, OBJECTIVE: Relocate Corporate Marketing TO USA, position Company to be Acquired. IXOS is a leader in Enterprise Content Management for global 2000 companies. Launched IXOS core product - Enterprise Content Management Suite worldwide. Increased sales leads by 500% in five months with corporate communications. Managed global marketing staff across 12 different countries. IXOS was successfully acquired by OpenText RAVISENT TECH (RVST)., Malvern, PA

Vice President of Corporate Marketing, Aug 2000 to Dec 2002 OBJECTIVE: Take Company Public, and Resell Company Assets To major Industry player for Cash. Ravisent Technologies, inc. is a manufacturer of digital media software and hardware for PC and CE OEMs. Leading organizations such as Dell, Hewlett Packard, Gateway, Funai, Microsoft and STMicroelectronics licensed Ravisent software. Launched, revenues of $300K/month; $3.5 Million/annual revenues. Lead marketing due diligence team for the acquisition of two organizations: Cinax and eMation. Successfully sold to Phoenix Technologies, and ST Micro Electronics resulted in net $100M in cash.

Real Media Inc., Fort Washington, PA

Vice President of Marketing, May 1999 to August 2000 OBJECTIVE: Increase Value & Visibility in Industry with 16+ Competitors; Sell the Company. Real Media developed and marketed the Real Media Open Adstream Internet Adserver product to leading (B2B) online publishers such as: The New York Times, Wall Street Journal,,,, Bloomberg and others. Company was sold to 24/7 Internet Advertising organization.

Analytical Graphics., Malvern, PA

Director of Marketing, May 1997 to May 1999

Analytical Graphics produces commercial off-the-shelf (COTS) analysis and visualization software used aerospace, defense, and intelligence professionals worldwide. Increase revenues from $7 million to $14 million and has finished at $18 million at the end of 1998. Captured over 20,000 new licensed users of the STK software. Grew the corporate database to a size of 57,000 names in 21 months. Launched the biggest PR campaign – “Tracking Santa Claus” every Christmas eve on TV. Successfully launched 14 new products, worldwide.

Bentley., Exton, PA

Director, Channel Marketing and Development, 1992 to 1997 Bentley Systems, Incorporated provides Computer Aided Drafting software for the lifecycle of the world’s infrastructure. Responsible for sales support & marketing of the Bentley SELECT Program a $28M business. Successfully trained 600+ value- add partner channel on a quarterly basis. Revenues grew from $18 million to $49+ million. Successfully launched 12 new software products to the North America indirect value-add reseller dealer channel. Ford Aerospace Corp., Horsham, PA

Electrical Design Engineer, 1988 to 1992

Designed electronic circuits and electronic printed circuit boards in the audio and safety division group. DuPont., Wilmington, DE

Electrical Design Engineer, 1987 to 1988

Worked with a development staff on creating biomedical devices, designing sensing circuits and stepper motor regulators for large medical laboratory testing units including blood analyzers and various human specimen samplers such as Dimension model. EDUCATION:

Bachelor of Science Business Administration, Management Information Systems - Wilmington College

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