Content Strategy & Branding, Writing, Editing, Proofreading

Marge Lurie

New York, NY

*******@*****.*** 917-***-****

Writer Editor Content Developer eCommerce & Direct Mail A creative, dynamic writer with an M.F.A. in fiction and a proven track record in the book club, publishing, and retail industries. Skilled in multiple areas of content development. Fluent in various CMS systems. Core Skills

Content Development Email Marketing Ad Copy Direct Mail Copy Editing Proofreading

PROFESSIONAL EXPERIENCE

FictionNow.com 2011-present

Founder/Editor in Chief

Review unsolicited manuscripts for this start-up literary journal.

Select all content to publish.

Upload content to the site, adding HTML coding, images, and text. Barnes & Noble.com 2001-2018

Senior Manager

Book Merchandising 2009-2018 (Adult Trade, 2009-2016; Juvenile Books 2016-2018)

Created engaging copy for the B&N website (storefronts and boutiques) to drive clicks and conversion.

Created the online experience for promotional offers.

Created the email calendar and crafted content for multiple weekly email campaigns.

Aligned with publishers and internal data team to manage the online presentation for cover reveals and other major publisher initiatives. Merchandise Manager/Buyer

Bargain & Specialty Group 2001-2008

Merchandised all bargain web pages (product selection, copywriting, page- creation). Managed $1M per year OTB for online-only bargain business,

(3,500 titles a year; 500,000+ units).

Worked closely with inventory team to manage turn.

Doubled top-line annual sales of bargain business from $4.5M to $11M+. Zeig, Tucker 2000-2001

Marketing Director

Wrote and produced print marketing materials for start-up psychology publishing company.

Identified new sales and marketing channels.

Page 2 - Marge Lurie *******@*****.*** 917-***-**** Bookspan 1990-1999

Club Director, Behavioral Science Book Service & Readers' Subscription

Selected product (150+ titles a year per club), supervised creation, and negotiated book club rights for 18 direct mail brochures a year, per book club.

Curated content for numerous customer acquisition campaigns.

Supervised one club assistant and a team of freelance writers.

Oversaw consistent sales and membership growth for Behavioral Science Book Service, the flagship book club serving 70K mental health professionals.

Senior Copywriter, Behavioral Science Book Service & Nurse's Book Society

Wrote copy for all direct mail pieces.

Ghost-wrote manuals (50 pages each) to accompany two psychology videos, working closely with top mental health professionals. EARLIER EXPERIENCE

Northern California Jewish Bulletin

Reporter

Crafted feature articles and books reviews on range of family-related topics. New York Times Syndication Sales Corporation

Promotions Coordinator

Created columnist profiles, feature articles, and ads to sell syndicated columns.

Supervised print production of sales packets.

Guilford Publications

Copywriter/Promotions Coordinator

Created flap, brochure, and ad copy for this psychology publisher. Metropolitan Museum of Art

Copywriter

Created catalog copy and coordinated photo shoots for this major museum. EDUCATION

New School University

Master of Fine Arts (M.F.A.) – Creative Writing

Barnard College

Bachelor of Art (B.A.) – Philosophy, Phi Beta Kappa, Magna Cum Laude

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