Sales Executive

SHELTON SUGUMAR

Contact No.: +1-778-***-****

E-Mail: *************@*****.***

***, **** **** ******, *********, BC, Canada

I am a Sales Professional, a self-starter and capable of effectively functioning with minimum supervision. Known for taking initiatives and skilled at meeting challenges and deadlines. A team player who is attentive to details and produces quality results, looking for an Challenging assignment. NOTABLE ACHIEVEMENTS

• At Fresh Express LLC, Developed a entire Middle-Trade Channel from zero to more than 280 Accounts in 3 years, with 26% gross profit, and up to 8 Million gross sales, yearly.

• At Fresh Express LLC, Handled a team of 7 Sales persons and 34 Sales Merchandisers on a National Level.

• At Coca Cola, was Awarded as the Best Sales Supervisor for the year 2014, for converting the maximum number of competition accounts to Coca Cola, amongst 21 other Sales Supervisors in the region. During the year I converted more than 200 outlets from Pepsi to exclusively Coke. The award was given to me by the then, Global CEO of Coca - Cola.

• At Coca Cola, Was the organizer for the Emirates International Rugby Sevens Tournament in the year 2012 and 2013 on behalf of Coca-Cola. This involved representing Coca-Cola, managing a team of 60 volunteers for different departments of work, six Coca Cola selling counters, efficiently managing the forecasting, stocking in of products, tracking Sales and tallying cash against items sold. In 2013’s Event my team made a record breaking sale in past 6 years of the Events origin

• While studying MBA, Performed and won in several Inter-College Management Shows and competitions.

• Was Elected as the Secretary for the MBA Department.

• Organized the Department’s Inter College Cultural Program.

• Lead the organizing team of the Event Excelsia in the year 2010.

• Won Gold medal in Kick Boxing State level “Heavy weight Championship” in the year 2007.

• Completed a 6 months Internship in James Walter and Thompson (JWT), Chennai. JWT is the no.1 Advertising Agency in India and America, and it stands 4th in the world overall. I have worked with them for the Ford project in the launch of their new hatchback car in India, FORD FIGO.

I have also done a project with them, “Analysis of various Target groups of Mobile users and find the influence of Advertisements in the purchase of Mobile phones among the people”.

• Completed a 6 weeks Internship in Colgate-Palmolive India Ltd. The Project title is “Effectiveness of Colgate Active Salt Toothpaste Seeding in South India”. PROFESSIONAL EXPERIENCE AND JOB TASKS

Key Account Sales Manager

Retail Food Department – Middle Trade Channel

Fresh Express LLC, Dubai, UAE

October 2014 to May 2018

• I managed a team of Sales and Logistics persons in the Middle Trade channel for the company. And I reported to the National Retail Head in the company.

• The Channel consisted of Petroleum Food Marts (ENOC, ADNOC, EMARAT), Convenient Food Store Chains

(CircleK, AllDay Group, Westzone Group, Seven Eleven Group), Schools & Universities, 5-Star Hospitals and Premium Beauty Salons, etc.

• I have dealt with products and brands in more than 9 categories of the Retail market’s business, including, Seafood, Fruits and Vegetables, Dairy and Cheese, Poultry, Condiments and Niche products, Beverages, Butchery, Deli, Oils, Chocolates etc.

• Was involved in all yearly contract negotiations, listings, sales review presentations and Marketing/Promotion Activities with the existing customers and was involved in Business Development Activities as well.

• In the past 2 years, the channel saw consistent but tremendous growth, showed notable increase in numbers in terms of brand awareness,market expansion and sales volume.

• Quality service, Continual Lateral and Vertical growth, targeting the right customers was the key objective.

• Impressed with my leadership and team management skills, I was given additional responsibility of handling a team of 26 merchandisers, who were involved in the Modern trade and Middle Trade market’s operations.

• Major improvements were noticed in the sales numbers through continual motivation, assertive instructions and alterations within the merchandising team.

Sales Supervisor (National Level)

Sales Department – HORECA Division

Coca – Cola Bottling Unit, Dubai, UAE

October 2012 to October 2014

• Servicing all Seven Star & Five Star Hotels, High-End Restaurants, Fine Dines, Night Clubs, Catering Agents and Café Coffee shops in Dubai, Sharjah and Ajman.

• Major 7-Star and 5-Star Hotels include, Starwood Group, Hilton Group, Millennium Hotels, Atlantis, Four Seasons Group, Burj Al Arab, Kempenski Hotels, City Max Group, Rixos Hotels etc.

• Servicing International Airlines such as Emirates Airlines, Ethiopian Airlines, Sri Lankan Airlines, Air India, Air- India Express, Emirates Flight Catering etc.

• Was the organizer for the Emirates International Rugby Sevens Tournament in the year 2012 and 2013 on behalf of Coca-Cola. This involved representing Coca-Cola, managing a team of 60 volunteers for different departments of work, six Coca Cola selling counters, efficiently managing the forecasting, stocking in of products, tracking Sales and tallying cash against items sold. In 2013’s Event my team made a record breaking sale in past 6 years of the Events origin.

• Proposing and preparing yearly contracts for customers by analyzing and calculating the Profit and Loss tabulation.

• Constantly motivating and driving the sales team to continually achieve more than 100% target in both sales and payment collections.

• Other tasks include, business development, customer relationship, projecting trends and fixing monthly targets for each team-mate, analyzing and interpreting data and other day to day operations. Sales Executive (National Level)

Sales Department – Retail Market Division

Del Monte Foods FZE, Dubai, UAE

August 2011 to September 2012

• Responsibly servicing A-Class Customers like Spinneys, Choithrams, Lulu Hyper, Robinsons, Al Maya, ENOC and Giant Group of Supermarkets or Retail chains.

• Consistently Developing the Business by adding more than 5 Retail Outlets each month.

• Continually proving efficient by achieving more than 100% target each month.

• Covering entire Dubai region’s B-Class stores servicing them with best customer relationship. Business Development Executive (National Level)

Sales Department – Corporate Division

Easa Saleh Al Gurg, Dubai, UAE (Distributor of 3M office supplies) December 2010 to July 2011

• Represented 3M brand, supplying all their office stationery portfolio to corporate companies.

• Extended business to reputed Organizations like Transguard, Nokia Corp Middle East, Al Aan TV, Al Sharawi etc.

• Achieved consistently more than 100% of the given monthly target right from the first month. ACADEMIC CREDENTIALS

Associate Consultant SAP (SD) - Sales and Distribution Certificate Holder from March 2017. S-User ID: S0015726875

MBA, Dually Specialized in Marketing and HR from MEPCO Schlenk Engineering College, Anna University Tirunelveli.2010

B.Sc. Biotechnology from St. Xavier’s College Palayamkottai, Affiliated to ManormaniumSundaranar (MS) University, Tirunelveli. 2008

Higher Secondary Education (12th Tamil Nadu State board) from SanthoshaVidyalaya Higher Sec. School, Donavur, Tamil Nadu. 2004

Senior Schooling (10th ICSE Syllabus) from Vikassa School, Ambasamudram, Tamil Nadu. 2002 IT FORTE

Operating System: Windows XP, Vista, Windows 7 and Apple MAC OS Software Package: MS-Office (Word/Excel/PowerPoint), Photoshop, PageMaker, Movie Maker. PERSONAL DOSSIER

Date of Birth: 6th January 1987

Marital Status: Married

Languages Known: Tamil, English, Hindi and Malayalam Nationality: Indian

Visa Status: Canadian PR Holder, American Multiple Entry Visit Visa Driving License: UAE & India (Legally allowed to drive in Canada and USA, Currently in the process of converting my International License to Canadian G5 License, Theory test passed, awaiting Road Teat.)

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