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Sales Manager

Costa Mesa, California, United States
August 27, 2018

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Address: ** *** ****, ********, ** **035. ■ Phone: 408-***-**** ■ Email: Accomplished business development, sales and marketing management professional with over 12 years of experience in B2B and B2C channels. Proven success at developing and executing ROI-driven marketing campaigns. AREAS OF EXPERTISE

§ Client/Vendor Relationship Management § Account Management § Web Marketing Campaigns

§ Distribution Management § Channel Sales § New Business Development

§ Product Development & Management § Strategic Market Analysis § Competitive Analysis

§ Multilingual – English, Mandarin,

Cantonese, Taiwanese

§ Cross-functional Team



HDBaseT Certified Trainer

Digital Signage Certified Expert Certificate (DSCE) HDBaseT Installer Expert Certificate


Salesforce, Windows OS, Mac OS, Microsoft Office Suite (Excel, Word, PowerPoint), Adobe Creative Suite (Photoshop, Dreamweaver, Illustrator



ProAV Distribution Account Manager [Sept 2015 – Jan 2018]

• Increased ProAV business 30% for both ALMO and EIKI and expanded sales and services nationwide.

• Generated interest and built a multi-state presence through interactive event and trainings.

• Developed sales and marketing programs to expand customer breadth in ProAV market.

• Conducted product training for reps on ATEN Vancryst product line. DMR Sales Account Manager [Oct 2013 – Sept 2015]

• Developed quarterly marketing strategies and plans with CDW Canada, Insight, PC Connections, PCM, Zones and ATEN’s business goals.

• Conducted face-to-face trainings and meetings at all DMR partners’ locations to further develop ATEN business.

• Increased ATEN’s KVM business sales in DMR channel 23% in 2014-2015.

• Organized and executed manufacturer events, tradeshows, floor days and table tops with DMR partners. NEWEGG INC. - LOS ANGELES, CA.

Category Manager, Branded NAS [Oct 2011 – Oct 2013]

• Negotiated with vendors on strategic purchases to increase competitive advantage and profitability on Netgear NAS resulting in Q1 YOY increase 40% in revenue and 79% in profit margin in 2013.

• Maintained and improved business relationships with vendors by managing vendor marketing budgets and ensure all campaigns are being executed accurately and promptly with given ROI expectation.

• Initiated and implemented product configurator, visual navigation layout, A+ content, and Personal Cloud learning center to improve customer shopping experience through rich content resulting in 38% increase in page views and 26% increase in conversion for NAS products.

• Developed, implemented and analyzed campaigns to drive traffic to Network Attached Storage page, including banner, SEM, and email marketing resulting in YOY NAS sales by 27% in revenue, 27.1% in margin in Q4 2012.

• Analyzed sales and pricing comparison to maximize profitable pricing and increase market share.

• Increased YOY Seagate NAS sales by 79% in units and resulting in Newegg to be become #1 in Seagate NAS in the Ecomm Channel in CY 2012 by successful BTS and Cyber Monday promotions.

• Executed WD NAS launch successfully from email promotion, social media, external marketing, SEM and cross- merchandising, week over week resulting in 91% increase in revenue and over 300% in units in 2012.

• Drove Synology NAS business from $4.5 million in 2011 to $6.3 Million in 2012.

• Grew Buffalo NAS with 45%YOY revenue increase in 2012. WINTEC INC. - MILPITAS, CA.

OEM Account Manager [Feb 2011 – Oct 2011]

VAR Account Manager [Jul 2010 – Feb 2011]

• Developed new accounts and cultivated customer relationships with customer support.

• Represented key account customers and facilitate a cross functional team discussion to resolve complex issues.

• Analyzed and presented quarterly data report on revenue, gross profit and forecasted demand to customers.

• Exceeded all sales quotas and quarterly objectives while providing customers with e-commerce solutions and earned Sales Excellence Award in June 2011.

• Developed strategic sales and marketing plan for IT components, configured systems and memory modules to VAR channel customer.

• Communicated with vendor for up to date market information such as pricing and market trend. ATACOM INC. - FREMONT, CA.

E-commerce Merchandiser Manager /GSA Project Specialist [Aug 2006 – Jul 2010]

• Managed multiple simultaneous projects and successfully meet all timeframe and budget.

• Identified unfulfilled demands and new trends to determine product development opportunities.

• Coordinated Request for Proposal (RFP) process for various State, Local Government and Education sectors.

• Leveraged extensive product development experience on to marketing strategies to develop online catalog and special program merchandise strategy and increase overall sales.

• Acted as liaison between design team, product manager, merchandise analyst to create advertising materials

• Coordinated with marketing team and web developer on planning critical marketing strategies.

• Analyzed product performance with the aim of maximizing sales and reducing over stocks to increase profitability.

• Developed and proofed print advertisements and, measured promotional effectiveness and sales demand. EDUCATION


Bachelor of Science in Design – emphasis in Visual Communications [2006]

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