Social Media Marketing

Sharon Bourgeois

Marketing Specialist for Health Care Providers

*** ***** ***** ****** • Madisonville, LA 70447

504-***-**** (cell) ~ ***************@*****.***

DIRECTOR OF MARKETING September 2016 to June 2018

Gulf South Foot & Ankle – Metairie, LA

Identified and developed business plans in conjunction with data analysis to increase new patient visits and referrals

Decreased spending on promotional materials and apparel

Created monthly newsletters to educate referring physicians and staff on specific symptoms and diagnoses

Increased company branding via social media

Developed relationships with physicians, nursing homes, rehabilitation facilities, long term acute facilities, urgent cares facilities, sports facilities, and community resources to build brand awareness and referrals

INDEPENDENT CONSULTANT March 2014 to June 2014

Attentive Hospice – Hammond, LA

Restructured Marketing and Volunteer Program to develop new business model for new management

Trained staff on hospice guidelines for appropriate marketing based on patient needs

Analyzed and revised referral tracking system

Initiated AIM Program and all levels of care

DIRECTOR OF MARKETING June 2011 to February 2014

Harmony Hospice ~ Metairie, LA

Identified, developed, and evaluated marketing strategies based on knowledge of territory and competition

Increased relationships with referral sources such as hospitals, physicians, nursing homes, assisted living facilities, rehabilitation facilities, LTAC, and community resources

Presented professional and community education in-services and health fairs on the benefits of hospice

Created all marketing materials

COMMUNITY LIAISON June 2010 to June 2011

St. Catherine’s Hospice ~ Laplace, LA

Educated physicians, hospital social workers, case managers, staff members of LTAC, rehabilitation centers, group homes and assisted living facilities on the benefits of hospice

Provided education to patients and families on hospice services and disease processes

Offered quarterly in-services with nursing homes and inpatient facilities

MARKETING AND VOLUNTEER COORDINATOR February 2009 to May 2011

Circle of Hope Hospice ~ Baton Rouge, LA

Increased relationships with referral sources

Customized, developed, and managed volunteer program

Provided education to patients and families on hospice services and disease processes

Contact this candidate