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Marketing Manager

Burlington, North Carolina, United States
August 25, 2018

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Jennifer Huber

Project, Marketing, IT & Process Specialist

Burlington, NC 27217


Committed professional with technical & management experience. Passion for training & efficiency in the workplace. Authorized to work in the US for any employer

Work Experience

Category Manager

Medi USA - Whitsett, NC

October 2015 to Present


• Healthcare product expert, working closely with Upper Management, investigating industry trends

• Realize new retail model processes and product launches in a historically reimbursement focused healthcare market

• Implement digital marketing plan for new strategy roadmap through multi-channel campaigns, including A/B tested email campaigns, web affiliate programs, social media creatives, & mobile –friendly website experience.

• Content development of new B2B and B2C websites, video asset creation, CRM update, CMS organization

• Analyze returns, repairs, procurement, freight and marketing costs for cost mitigation & higher margins

• With continuous improvement mindset, develop best inter-departmental office, manufacturing and warehouse processes to automate sales related functions, including new account setup, new hire onboarding, email campaigns and product returns.

• Provide C-level communications and business cases for national accounts, crossfunctional projects, and product development

• Provide project management and product marketing oversight for brand consistency and proper market message

• Determine user requirements, needs analysis, system requirements and testing for software systems

• Support internal and external product education strategies and programs in support of growth objectives

• Create and manage b2b and b2c email campaigns for events, product launches, and brand awareness

• Manage end-to-end product development from R&D through launch, including SCM and multiple channel placement

• Maintain content for multiple b2b and b2c websites, product management databases and online content portals.

• Assure brand consistency for events and trade shows in sports and healthcare industries.


• Slashed prosthetic returns losses by $360,000/yr through a leg liner reclamation project, with 12 month ROI.

• Spearheaded transition of entire medi USA prosthetic division after buyout, while preserving OEM account, doubling yearly prosthetic shrinker sales to $1 million

• Directed and managed creation of complete brand, marketing, e-commerce, and sales support portfolio for newly created Sports Ortho division, including B2C & B2B websites, photo/video assets, digital and print materials, email campaigns and training for independent contractors.

• Established international logistics process for distributing footcare products in 4000 U.S. Walmart stores, leading to $2.1 million in yearly sales.

• Facilitated rebuild of RX orthopedic sales division through product line refresh with 30 new products, and new independent sales team focus, resulting in 100% increase in sales YOY.

Skills Used

Process Improvement, Project Management, Market Strategy, Product Management, User Needs Analysis, Supply Chain Management, Pricing Analysis, Procurement, Sales Support, Warehousing, Brand Management, Content Management, Onboarding & Training, Visual SAP, Sugar CRM, Shopify, Trello, Airtable, Smartsheet, Visio, PowerPoint, Excel, Acrobat, Refersion Affiliate, ActOn, Google Analytics

Lean Project Manager

Lenovo - Whitsett, NC

May 2013 to October 2015


• Facilitated & led PMO projects, continuous improvement & change management in mfg, logistics & call center

• Managed executive level presentations & act as lean liaison to senior staff, engineering and


• Led Kaizens, BOLD WOs, & monthly Gemba walks; consult yellow belt projects, assist green belt projects

• Maintained facility’s monthly lean savings numbers, with yearly savings goal of $9 million

• Reviewed and updated process flows for job positions in facility, utilizing MS Visio and flowcharts

• Created a site-wide training standardization program, including onboarding, job training and online education

• Implemented inventory FIFO system for orders from Lenovo outlet website, saving $500,000 in reserve cost

• Managed IT project in shipping department that saved $360K/year in labor and paper cost

• Oversaw daily workflow and staff of 6 computer production lines, repair, parts crib & broker areas

• Maintained efficiency models, SAP & shop floor systems, 5S levels, productivity, quality and training


• Created and implemented a new hire on-boarding orientation program, with a one month follow up plan. Save $50,000/yr in attrition and re-training costs.

• Managed project to implement new custom shop floor software system for United States Fulfillment Center. Estimated $100,000/yr labor savings.

• Facilitated manufacturing projects that increased productivity by 30% in 90 days.

Skills Used

Project Management, Lean Manufacturing, Six Sigma tools, Powerpoint, Excel, Gantt charts, Efficiency models, Cost analysis, Process flow, Business cases, Procurement, Inventory management, Training

Marketing Director

Proehlific Park Sports Complex - Greensboro, NC

December 2012 to May 2013


• Managed internet, social, email and media marketing campaigns

• Market research, PRWeb corporate press releases, PPC advertising, and blog content creation and maintenance

• Developed marketing plan to implement brand awareness and reach yearly financial goals


• Coordinated Grand Opening: 800 attendees, regional TV coverage, 10% increase in recurring revenue

• Multi-source marketing/social media campaigns – 30% lead increase in 3 months

• Attained 700% increase in reach on corporate Facebook page in 3 months.

Skills Used

Google AdWords, Google Analytics, Facebook Marketing and YP ads, PRWeb, PPC ads, blog content, Graphic design, hard and soft copy ad design

Web & Marketing Specialist


December 2011 to January 2013


• Managed social media campaigns for clients throughout the U.S.A. with market research, PRWeb corporate press releases, PPC advertising, and blog content creation and maintenance.

• Integratied IDX/MLS systems on real estate client websites.

• Installed Wordpress websites and customized to client specifications, including ShortStack apps.

• Created custom Facebook design packages and graphic assets for websites and brand campaigns.

Web Support & Development Specialist

National Agents Alliance - Burlington, NC

March 2010 to September 2011


• 1st tier technical support – Daily production: 30 basic to complex calls, chat sessions and WebEx meetings

• Database inquiries, troubleshooting, lead inventory management, CMS maintenance

• Front end web maintenance and development of 10 corporate websites

• Participate in the SDLC of online products: leads management system, customer support website

Skills Used

Eclipse, HTML, CSS, PHP, Adobe Creative Suite, Wordpress, Javascript, MySQL, VBasic, Flash

Office Manager / Listing Coordinator

Whitfield Properties - Burlington, NC

August 2007 to July 2009


• Handled all aspects of real estate company’s office, including trust fund and inventory management

Department Manager

Burlington Industries - Clarksville, VA

May 1991 to June 1994


• Supervised R&D inspection & QC dept with 30+ employees in textile menswear manufacturing

• Began as industrial engineering intern, in process mapping and change management

• Member of quick response Design/Produce/Test environment with corporate & military customers


Associate of Applied Science in Computer Information Technology



Associate of Applied Science in Web Technologies



Bachelor of Science in Business Administration, Operations Management




Project Management, Lean Manufacturing, Six Sigma, Executive-level Presentations, Logistics, Technical Support, Computer Repair, Graphic Design, Web design, Web Development, Online Marketing, Quality Control, Sales, Marketing, People Management, Continuous Improvement, Manufacturing, Operations, Eclipse, HTML, CSS, PHP, Adobe Creative Suite, Wordpress, Javascript,

MySQL, Visual Basic, Flash, Google AdWords, Google Analytics, PPC ads, SDLC, Database Management, SAP, Product management,



Change Management Specialist (CMS)

September 2015 to Present

Management and Strategy Institute (MSI)

Six Sigma Lean Professional (SSLP)

September 2015 to Present

Management and Strategy Institute (MSI)

Six Sigma Yellow Belt

April 2015 to Present


Alpha Kappa Psi Business Fraternity

1990 to Present

Phi Theta Kappa Honor Society

2011 to Present

12 yrs Customer Support

6 yrs Web, Ecommerce & Social Media

8 yrs Operations Process & Project Management

7 yrs International Supply Chain

6 yrs Mortgage & Banking

8 yrs Office Administration

10 yrs Sales amd Marketing

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