Marketing

Garrett Upson

North Andover, MA

EDUCATION:

Master of Business Administration, University of Massachusetts-Lowell, MA Completed: July, 2018

GPA: 3.6

Bachelor of Science in Sport Management, Lasell College, Auburndale, MA Completed: December, 2016

Minor: Business/Law

GPA: 3.8/4.0 Dean’s List

SKILLS:

Microsoft Office

Managing Social Media

Search Engine Optimization (SEO) and SEM RUSH

Adobe Suite

Salesforce

WordPress (Content Creation)

FileZilla

RELATED EXPERIENCE:

Marketing Intern, Inkcups Now Corp., Danvers, MA September 2017-Present

Publish content to social media outlets and to blogs, press releases, and articles through WordPress

Rebrand and create documents, photos, and various projects through Adobe Illustrator, Photoshop, Salesforce, Dreamweaver, FileZilla, Acrobat, Word, Excel

Photograph and upload pictures of products which were distributed to customers, the website, online media outlets

Perform market research on industry trends, articles, competitors, and trade show information

Conduct Search Engine Optimization (SEO) to find top ranking key words for products, company name, etc.

Yawkey Way Host, Boston Red Sox, Boston, MA March 2016- October 2016

Accompanied and directed Fenway-area residents, fans and VIPs through Yawkey Way during game days

Oversaw and operated 4 Yawkey Way reception desk during Red Sox home games, answered phones

Scanned tickets for escorted guests

Represented the Red Sox acting as a resource for fans, providing the highest level of customer service and readiness to help when challenges arose

Marketing/PR Intern, Lowell Spinners, Lowell, MA May 2015- August 2015

Led committee for Star Wars Night, Vietnam Veterans Night, Red Cross Event

Assisted with promotional nights, ran scoreboard, Daktronics, music system, planned pre, during and post-game activities

Participated in community relations activities in the Lowell area like Mascot appearances and tours

Published blogs, a feature story on a player, game recaps and press releases following games

Fostered relationships with sponsors and guests for games such as Vietnam Vets and Honey Dew Dugout Program

Student Ambassador, Blue Key Society, Lasell College, Auburndale, MA September 2014- May 2016

Guided groups of 10-20 prospective students and families on tours providing information about the institution

Managed prospective students’ data by entering information in a digital filing system

Called and sent mailings to invite prospective students and parents to Open House and other events on campus

Blue Key Society Employee of the Month: October 2014

Resident Assistant, Lasell College Office of Residential Life, Auburndale, MA August 2015 – December 2016

Oversaw 24 sophomores and juniors in a residence hall and work to foster community

Facilitated programs and floor meetings, maintain open communication and act as campus resource

Resolved conflicts between roommates and address any complaints or safety issues within building or while on duty across three buildings

VOLUNTEER:

Pro Camps- Boston, MA December 2013- October 2014

Volunteer: Frozen Fenway, Johnny Gomes, Rob Gronkowski & David Ortiz camps

Completed directed tasks; set up, took down signage and equipment for the events; registered incoming guests; controlled the surround sound musical programs, & announcements which provided acoustics for the entire event

Ray Bourque’s Hockey Clinic at Frozen Fenway, Boston, MA

Johnny Gomes Baseball Clinic, Bedford, MA

Rob Gronkowski Football Clinic, Melrose, MA

David Ortiz Baseball Clinic, Hanover, MA

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