Social Media Digital Marketing

714-***-**** *********@*****.*** linkedin.com/in/dy714

Digital Marketing Professional

Brand Strategist Marketing Analytics Social Media

Experienced marketing professional with 8+ years of experience in traditional and digital marketing initiatives. diverse industries able to work independently or in small to large size groups. Proven social media skills able to bring organizations digital presence under brand umbrella and enhance online communications.

KEY ACCOMPLISHMENTS

• Completed website content translation in record time working with geographically dispersed teams in Chile, Brazil and Mexico.

• Direct contributor in Cal State Fullerton ranking first place nationwide in Forbes Magazine annual social media competition.

• Founded and managed the aFe Power eBay store generating new e-commerce revenue totaling $200,000 annually.

PROFESSIONAL EXPERIENCE

CROWN WORLDWIDE GROUP, Huntington Beach, CA 2016-2018

Regional Digital Marketing Manager (Americas)

• Oversaw PPC campaigns for three regional business units and oversaw website maintenance.

• Conducted website and mobile device optimization initiatives, integrated virtual-reality survey, text/chat website capability and executing SEO Audit recommendations for US websites resulting in increased traffic and conversions by 15%.

• Managed social media for N. America region via Sprout Social and Buffer resulting in 6.3% increase in followers. Wrote articles following digital content strategy providing insightful information for website visitors and clients.

• Analyzed data for quarterly and annual reporting and drafted executive management summary analysis and quarterly performance results on social media activity, website activity and PPC campaigns.

CAL STATE FULLERTON/MIHAYLO COLLEGE OF BUSINESS, Fullerton, CA 2014-2015

Social Media Manager/Administrative Analyst II

• Provided resources and hosted informational seminars for internal departments on social media practices and emerging trends in the digital marketing ecosystem.

• Managed Facebook, Twitter, Instagram and LinkedIn channels increasing engagement, reach and following by 6-10%.

• Supervised team of business reporters, photographers and video specialists directing the creation of news for college blog and media coverage for events.

• Hosted college-wide social media roundtable discussions and provided suggestions on best practices for internal departments’ social media initiatives.

ADVANCED FLOW ENGINEERING (aFe Power), Corona, CA 2012-2014 Corporate Communications/Marketing Manager

• Managed social media initiatives and grew Facebook and Twitter following 100% via Facebook promotions and giveaways.

• Responsible for all domestic, local events including SEMA and PRI tradeshows as well as marketing coverage of project builds.

• Created company blog via WordPress for product marketing resulting in 20% growth annually to subscribers.

• Improved company SERP ranking increasing website traffic and conversions including optimizing company blogs.

NEUDESIC, Irvine, CA 2011-2012 Account Manager

• Developed and managed sales strategy generating new business in targeted market sectors. Presented online demo of corporate social collaboration software to c-level decision makers.

• Articulated the value of enterprise social solutions through c-level time to value, ROI and TCO presentations.

• Advised software development team on stakeholder concerns and issues during beta testing.

INLAND GROUP, Anaheim Hills, CA 2008-2009 Consultant/Account Manager

• Expedited deliverables through product life cycle and ensured completion of project benchmarks.

• Produced visualization, user experience, and configuration elements of solution design.

• Analyzed industry specific trends creating ad-hoc solutions based on client needs and financial resources.

SOFTWARE/SKILLS/TOOLS

Facebook Insights

Facebook Marketing/Blueprint

Instagram Marketing

Social Media/Listening

Google AdWords/PPC

Google Data Analytics Assessment

Goldmine CRM

M1 CRM

SEO/SERP

HTML/CSS

Email Automation

Sprouts Social

Drip Marketing

Visual/Copy Storytelling Abilities

B2B/B2C Sales Professional

Agile

Lotus Notes

Buffer

Survey Monkey

Magento

Project Management

eBay Store Manager

Marketo

Constant Contact

EDUCATION & COMMUNITY

CAL STATE FULLERTON, Bachelor of Arts, Public Relations/Communications

FULLERTON COLLEGE, Associates of Arts, Liberal Arts

WORKING WARDROBES, Board of Directors

MOVE FOR HUNGER, CSR Volunteer

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