Allie

Banks

Jacksonville, Florida

262-***-****

ac6rhr@r.postjobfree.com

Summary:

Big Picture Thinker

(with branding and tactics)

Organizational Wizard

(and detail oriented)

Social Guru

(with a PR background)

Soccer Enthusiast

(former collegiate player turned

youth coach)

Skills:

Social Media Platforms

o Facebook

o Twitter

o Instagram

o Pinterest

o LinkedIn

o Hootsuite

Google Analytics

Oracle Responsys

Bazaarvoice

Photoshop

Microsoft Office Suite

Branding/Identity

Excellent verbal/written

communication

EDUCATION:

LOYOLA UNIVERSITY CHICAGO

Chicago, IL May 2011

B.A.Com. Advertising & PR,

Minors in Marketing & Psychology

UW-Milwaukee

Milwaukee, WI Fall 2015

Social Media Manager Certificate

EXPERIENCE:

Direct Supply, Inc. - eMarketing Specialist

February 2017- Present

Remote Partner

• Create and manage the Direct Supply corporate blog.

• Manage all Direct Supply social media accounts.

• Analyze the social media strategy quarterly and report out to executives across the company.

• Collaborate on email strategies and execute email campaigns to external customers.

• Manage the Direct Supply Ratings & Reviews platform and create a strategy to leverage customer feedback.

Senior Marketing Specialist

November 2015- January 2017

• Re-brand the Aptura business and roll-out new marketing materials.

• Provide direction and manage all photo and video shoots.

•Strategize a comprehensive Direct Supply social media plan and manage the posting on all accounts; Facebook,

LinkedIn, Twitter and Google+.

• Design Aptura’s Virtual Reality strategy and Marketing Services offering and their go-to-market programs.

• Establish marketing plans for the new Interior Designer program and roll-out tactics.

Marketing Specialist

July 2014- October 2015

• Plan and execute marketing and PR campaigns to improve brand awareness for Direct Supply Aptura.

• Strategize an Aptura social media strategy and manage posting on all social accounts.

• Cultivate content for industry trade features and distribute press releases.

• Compose and oversee distribution of customer eNewsletter, distributed internationally to 10,000 external contacts. Rust-Oleum- Assistant Brand Manager

June 2012- June 2014

Libertyville, IL

• Manage multi-million dollar product lines across several brands: Stops Rust, Transformations, NeverWet.

• Create promotional campaigns to enhance brand

strategies; print, digital and viral.

• Establish unique branding and product packaging.

• Write web content, packaging copy and advertisement messaging.

• Received the 2013 Marketing Team of the Year Award.

• Received the RPM 2013 Innovation Award.

Associate Marketing Specialist

June 2011- June 2012

• Create sales support materials;

brochures, case studies, etc.

• Compile secondary research and

make recommendations.

• Add products to distributors’

catalogs and e-stores.

• Write feature articles; Common

Ground Alliance, 2011.

Marketing Intern

June 2010 to July 2010

• Conduct secondary research and

propose programs to upper

management.

• Create SWOT analyses of

competitors and develop an

organizational system to retain

information.

Chicago Sky- Public Relations Intern

January 2010 to May 2010

Chicago, IL

• Write press releases and web copy

for the Chicago Sky website.

• Develop the 2010 Media Kit &

Player Bios.

• Communicate with media contacts

around the WNBA and sports affiliates

for greater brand awareness.

Contact this candidate