Social Media Marketing
Resume:
Allie
Banks
Jacksonville, Florida
********@*****.***
Summary:
Big Picture Thinker
(with branding and tactics)
Organizational Wizard
(and detail oriented)
Social Guru
(with a PR background)
Soccer Enthusiast
(former collegiate player turned
youth coach)
Skills:
Social Media Platforms
o Facebook
o Twitter
o Instagram
o Pinterest
o LinkedIn
o Hootsuite
Google Analytics
Oracle Responsys
Bazaarvoice
Photoshop
Microsoft Office Suite
Branding/Identity
Excellent verbal/written
communication
EDUCATION:
LOYOLA UNIVERSITY CHICAGO
Chicago, IL May 2011
B.A.Com. Advertising & PR,
Minors in Marketing & Psychology
UW-Milwaukee
Milwaukee, WI Fall 2015
Social Media Manager Certificate
EXPERIENCE:
Direct Supply, Inc. - eMarketing Specialist
February 2017- Present
Remote Partner
• Create and manage the Direct Supply corporate blog.
• Manage all Direct Supply social media accounts.
• Analyze the social media strategy quarterly and report out to executives across the company.
• Collaborate on email strategies and execute email campaigns to external customers.
• Manage the Direct Supply Ratings & Reviews platform and create a strategy to leverage customer feedback.
Senior Marketing Specialist
November 2015- January 2017
• Re-brand the Aptura business and roll-out new marketing materials.
• Provide direction and manage all photo and video shoots.
•Strategize a comprehensive Direct Supply social media plan and manage the posting on all accounts; Facebook,
LinkedIn, Twitter and Google+.
• Design Aptura’s Virtual Reality strategy and Marketing Services offering and their go-to-market programs.
• Establish marketing plans for the new Interior Designer program and roll-out tactics.
Marketing Specialist
July 2014- October 2015
• Plan and execute marketing and PR campaigns to improve brand awareness for Direct Supply Aptura.
• Strategize an Aptura social media strategy and manage posting on all social accounts.
• Cultivate content for industry trade features and distribute press releases.
• Compose and oversee distribution of customer eNewsletter, distributed internationally to 10,000 external contacts. Rust-Oleum- Assistant Brand Manager
June 2012- June 2014
Libertyville, IL
• Manage multi-million dollar product lines across several brands: Stops Rust, Transformations, NeverWet.
• Create promotional campaigns to enhance brand
strategies; print, digital and viral.
• Establish unique branding and product packaging.
• Write web content, packaging copy and advertisement messaging.
• Received the 2013 Marketing Team of the Year Award.
• Received the RPM 2013 Innovation Award.
Associate Marketing Specialist
June 2011- June 2012
• Create sales support materials;
brochures, case studies, etc.
• Compile secondary research and
make recommendations.
• Add products to distributors’
catalogs and e-stores.
• Write feature articles; Common
Ground Alliance, 2011.
Marketing Intern
June 2010 to July 2010
• Conduct secondary research and
propose programs to upper
management.
• Create SWOT analyses of
competitors and develop an
organizational system to retain
information.
Chicago Sky- Public Relations Intern
January 2010 to May 2010
Chicago, IL
• Write press releases and web copy
for the Chicago Sky website.
• Develop the 2010 Media Kit &
Player Bios.
• Communicate with media contacts
around the WNBA and sports affiliates
for greater brand awareness.
Contact this candidate