Sales Representative

REGIONAL SALES DIRECTOR

CLINICAL DIAGNOSTICS CONSULTANT

EXECUTIVE SALES CONSULTANT

CLINICAL DIAGNOSTICS MANAGER

• Managed commercialization and promotion of PCDx

profiling test to Oncology and Pathology

• KOL development

• Navigated payer issues

• Managed Paradigm Registry Trial and TME Research Neo-adjuvant Breast Registry Trial

• Secured access to tissue specimens from hospital pathology departments

• Sales Lead for international clients: Core Diagnostics

(India), IDB Resources (Malaysia), Cancer Hope (Israel), ProGenetics (Israel), Therapy Select (Germany), and American Bio Services (Panama)

• Companion Diagnostic position that concentrated on BCR-ABL by PCR testing for monitoring existing CML patient populations

• Promoted updated NCCN CML monitoring guidelines

• Education on IS (International Scale)

• Advocated management of CML patients at a Major

Molecular Response through clinical outcomes data

review

• Successfully launched Nexavar for the treatment of Advanced Renal Cell Carcinoma and Unresectable

Hepatocellular Carcinoma

• Introduced the concept of Multi-Kinase Inhibitors to Oncology Professionals

• KOL development

• Billing and reimbursement support utilizing the REACH reimbursement resource within the territory

• Identifying and developing sales opportunities to enhance understanding of new treatment options within non-medical oncology specialties of Gastroenterology/ Hepatology, Interventional Radiology, and Liver

Transplantation Surgery

• Intelligence gathering of EGFR and ALK testing in NSCLC patients from Pathology, Pulmonology, Hem/

Onc, Interventional Radiology, and Thoracic Surgery

• Promoted Veristrat, a proteomic test for patients with advanced NSCLC and wild-type EGFR status

• Marketed Genestrat, a liquid biopsy used to identify key cancer driver mutations; EGFR, KRAS, and BRAF

• Secured first Paradigm Registry Trial participant

• Developed Registry Trial Portal in collaboration with Paradigm IT and customer consultants.

• #13 National Ranking in 2013 and 2014

• 100% Club, 2014

• CDC Advisory Board in 2013 and 2014

• tFIT (Field Input Team), 2014

• Oncology Field Advisory Board, 2012

• Individual & Regional “Sprint to the Finish” winner, 2012

• Regional Leadership Award, 2010

• Northeast Region Foundation of Achievement Award, 2009

• Federal Government VA/DoD Award of Excellence, 2009

• Sales Force Automation task force appointment, 2009

• Promoted to Executive Sales Consultant, 2008

• Future Leaders Program selection, 2008

• Appointed Information System Specialist, 2008

• 6-month Customer Marketing Rotation participant, 2008

• Field Input Team and Incentive Comp task force, 2008

• REACH Reports task force member, 2007

• Inaugural Field Force Leadership Council participant, 2007

• High Incentive Performer Award, 2006

EXPERIENCE

PROFESSIONAL ACHIEVEMENTS:

PROFESSIONAL ACHIEVEMENTS:

PROFESSIONAL ACHIEVEMENTS:

MEDICAL SALES / MANAGEMENT / CONSULTATION / EDUCATIONAL OUTREACH PARADIGM

Phoenix, AZ

GENOPTIX MEDICAL LABORATORY

Carlsbad, CA

BAYER HEALTHCARE PHARMACEUTICALS

Wayne, NJ

BIODESIX

Boulder, CO

01/17 - 06/18

09/12 - 07/15

08/05 - 09/12

07/15 - 01/17

Northeast Region

New Jersey / Pocono Territory

Harrisburg / Central NJ Oncology Territory

New Jersey / NYC / Eastern PA Territory

1226 OAK DRIVE SHAVERTOWN, PA 18708

570-***-**** / ********@*****.***

PAUL K ALNA

HEALTH SYSTEMS MANAGER

SALES SPECIALIST

IMAGING SALES REPRESENTATIVE

PROFESSIONAL SALES REPRESENTATIVE

• Oncology and nephrology marketing and sales efforts in six key territory accounts including academic and large community institutions

• Secured positive formulary status for all products

• Maximized sales of white cell growth factors, Neupogen and Neulasta, for CIN and transplantation, and red cell growth factors, Epogen and Aranesp, for anemia

associated with dialysis, CRF, and chemotherapy

• Managed Amgen speaker opportunities at medicine, oncology, and nephrology grand rounds and community based programs

• Marketing and Inservice responsibility encompassed all aspects of apheresis therapies: Transfusion Medicine, Therapeutic, LDL, and Stem Cell

• Account coverage of the Blood Center, Hospital/Clinical, and Scientific markets on the administrative, medical, laboratory, scientific, nursing, and technical levels

• Conducted national and regional extracorporeal blood therapy training courses

• Achieved $8,707,000 in total sales in 18 months in Pittsburgh East Territory and $11,632,000 over 30 months in Boise territory across full range of imaging modalities: Magnetic Resonance, Computed Tomography, Vascular, R&F, and Radiographic

• Account coverage including hospital and non-hospital markets on administrative and departmental levels

• Coordinated all activities in the areas of sales and financial specialist support, product demonstrations, site visits, equipment siting, delivery, installation, and applications training

• Anemia Business Unit representative

• Maximized Epogen sales through extensive use of

outcomes driven data analysis in the FSDC and HBDC settings, at both the clinical and administrative levels

• Developed CRI market through physician education and community awareness programs

• Promoted Aranesp in CRF by creating demand through nephrologists and facilitating formulary approval in the hospital setting

• Contracting and reimbursement

• Coordinated the efforts of headquarters based and regional support personnel in the areas of clinical trials, clinical inservices, and speaker development

• Provided financial analysis to start-up and expanding programs

• Coordinated all headquarters activities in the areas of marketing, finance, quality, research, and customer service

• Territory management through the Orion CRM

• District Field Technology Trainer, responsible for new-hire computer training and district Orion training

• Completed New Field Manager Phase 1 Training, 2004

• Selected for Manager Development Program, 2003

• #2 National Ranking in Semester 1 Neupogen/Neulasta franchise sales, 2003

• President’s Club, 2002

• District of the Year, 1992, 1993, 1994, 1995, 1997

• 100% Club, 1992, 1993, 1995

• Highest Territory Growth - Percent, 1993

• Customer Satisfaction: One Team/One Goal Award

winner, 1990

• Denver District Outstanding Sales Performance - MR Products, 1988

• Sigma Society Member, 1988

• Maintained 92% market share across all imaging

modalities in Boise Idaho territory

• Promoted to Health Systems Manager, 2002

• 24% Sub-11 patient population outperformed District, Regional, and National Levels

• Promoted to District Field Technology Trainer, 2000

• President’s Club, 1999 and 2000

PROFESSIONAL ACHIEVEMENTS:

PROFESSIONAL ACHIEVEMENTS:

PROFESSIONAL ACHIEVEMENTS:

PROFESSIONAL ACHIEVEMENTS:

AMGEN, INC.

Thousand Oaks, CA

COBE BCT, INC.

Lakewood, CO

GENERAL ELECTRIC MEDICAL SYSTEMS

Milwaukee, WI

AMGEN, INC.

04/02 - 08/05

12/91 - 07/98

10/87 - 12/91

07/98- 04/02

Northeast and Central PA / Upstate NY

Pennsylvania / New York Territory

Pittsburgh Metro Area (1990-1991) / Boise, Idaho Territory EDUCATION INDIANA UNIVERSITY OF PENNSYLVANIA BS MARKETING

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