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Sales Salesforce

Samastipur, Bihar, India
August 21, 2018

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Asha Reddy


Sr. Salesforce Dev/Admin

Professional Summary:

Certified Salesforce Developer/ Admin with 8 years of It experience with above 6 years’ experience in the CRM Platform both as Administrator and Developer and hands on experience in SFDC development using the Apex classes, Triggers, Batch processes, S-Controls, Components, Reports, IDE, Eclipse with SOQL, SOSL and plug-in

Strong client-facing skills in agile project management, performing assessments, requirements gathering, design strategy, configuration/implementation, testing and training

Hands on experience on Apex development in creating custom Objects, custom Tabs, Triggers, Bulk Triggers, Apex Classes, API, Standard Controllers, Custom Controllers and Controller Extensions

Developed Visualforcepages, Visual flow and Custom Objects using Apex Programming on Platform

Used Lightning App Builder to create custom Home pages that appear for different profiles

Strong knowledge on Agile methodology

Involved in developing Salesforce Lightning Apps, Components, Controllers and events.

Involved on creating Lightning Pages inside Lightning Community Builder.

Experienced in migrating the standard and custom objects in standard experience to lighting experience

Good Experience on Salesforce Lightning. Experience in third party integration with ERP (Marketing Cloud, Service Cloud).

Worked on Salesforce Lightning Components for building customized components replacing the existing ones

Expertise in SFDC Administrative tasks like creating Profiles, Roles, Users, Field Dependencies, Custom objects, Custom Tabs, Page Layouts, Email Services, Approvals, Workflows, Validation rules, Reports, Dashboards, security and sharing rules, Tasks and actions

Strong knowledge on Administration setup, Apex, Visual Force and experience with different SFDC development tools like Force.comEclipse IDE and integration tools like Apex Data Loader

Strong Hands on experience with Salesforce Security features like creating Profiles, roles, Permission Sets, OWD, Role Hierarchy, Sharing Rules etc.

Hand on experience in salesforce lightning feature and knowledge of GitHub for code versioning.

Strong programming skills in J2EE technologies- Java, JSP, HTML5, XML and JavaScript and Object-Oriented programming concepts (OOPS)

Strong exposure in building Schedule Apex, Batch Apex, SOQL, SOSL, SOQL Aggregate functions along with front-end design technologies like HTML5, CSS, and AJAX.

Migrated the code using Eclipse IDE and ANT scripts.

Experience working across various SFDC implementations covering Sales Cloud, Service Cloud, Call center, Chatter & App-exchange applications.

Ability in moving code from sandboxes to production environments and addressing issues related to functionality, integration, and deployment

Analyzed Sales, Marketing & Customer Support business processes used by customers and recommended ways to improve their processes using

Experience in various Page Layouts, Record Types and in configuration of Permission based on the Organization hierarchy requirements

Experience in Sales cloud, Service cloud, Partner portal and Customer portal

Worked on creating and maintaining various profiles and feeds on SFDC Chatter Plus

Administration experience on CRM Applications like Data Exports & Imports, Application Support, Security Administration, Maintenance, and User & Security Management

Experience in scripting languages like HTML5, DHTML, XML, jQuery, ASP.Net 1.0/2.0, Ajax, Java Script and software applications like, Dream weaver, Microsoft Word, Excel, PowerPoint, SharePoint


Salesforce Technologies:

Apex Language, Salesforce CRM, Classes/Controllers, SOSL, SOQL, Dashboards, Salesforce Security Model, Custom Objects, Apex Data Loader, Record Type, Role Hierarchy, Visualforce Pages/ Components, Workflow & Approvals, S Controls, Service Cloud, Lightning Components, Chatter, Apex Web Services, AJAX, Analytic Snapshots Case Management Automation.

Salesforce Tools:

Apex Data loader, Web services APIs like SOAP, Explorer, Eclipse IDE Plug-in, Platform (Sandbox and Production).

Programming Languages:

C, C++, Java

Web Technologies:

JavaScript, ASP.NET, CSS, XML, Ajax, HTML, DHTML.

Operating Systems:

MS Windows, Vista, Linux, Unix, MVS.


VSAM, MS SQL, MS Access, Oracle 11g /12c.

Other Tools:

JIRA, Software as a Service, File Manager, Data Migrator, Continuous Integration (CI), IBM Debug Tool, Informatica, Microsoft Visio, Workbench, Tableau.

PROFESSIONAL CERTIFICATIONS Certified Platform Developer I Certified Administrator (ADM 201)


AIG, Farmington, CT July 2017 – Till date

Sr. Salesforce Dev/Admin


Worked with the sales operations team, product management team and other stakeholders to capture requirements

Organized a daily standup call and worked with the development team to review and resolve design issues and get required clarifications from business team

Created Apex methods for the lightning controller and helper methods to perform DML operations on the case records

Worked on customization of visual force to have lightning experience for desktop and mobile applications

Designed Apex Triggers and Apex classes for performing additional functionalities using controllers. Wrote Apex Text class (Methods) for SFDC testing.

Good experience in working with Marketing Cloud to expand the software for emails, mobile and social applications

Used refined global search in Lightning by developing Apex classes and Controllers.

Hands on experience in developing custom lightning components including custom UI and Grids

Migrated consistently to Lightning from Classic in order the sales reps find Just-In-Time information about customers and prospects and close the deals faster

Build reusable components, and customized Salesforce1 mobile app using Lightning component framework

Maintenance of installed Managed Packages in Lightning using Apex. Experienced in using Data Migration tool called Data Loader.

Visualforce Pages for Lightning Experience, Alternates for Java Script Codes, Sharing Visualforce pages between Classic and Lightning.

Worked on Lightning Process builder flows, Connect API, Chatter and quick Action.

Conducted requirement discovery workshops to understand user goals and communicate Salesforce technical capabilities and limitations

Developed triggers to process incoming service e-mail requests from customers to automatically create new case records

Built Batch Apex triggers that update the fields and its related records on operations like update delete and insert

Implemented Service Cloud including: Service Console, Customer Portal & Communities, Case Feed, and Knowledge Base & Entitlements.

Good experience on Sales Cloud and Community Cloud implementation

Involved in creating Approval process, Email Templates using Visualforce Components according to the requirement

Implemented salesforce Development Cycle covering Sales Cloud, Service Cloud, Chatter & App exchange applications.

Worked on Service Cloud Communities sharing Business Process Extend them across offices and departments and outward to Customers and Partners.

Implemented Configuration, Customization and Development with on Service and Sales Cloud

Worked with major stakeholders to gather requirements and technical design discussions on SFDC implementation for Contract Life Cycle Management System

Presenting weekly sprint demos to business on the new Quoting tool and document and communicate changes back to development team to ensure that all the requirements are met

Wrote SOQL and SOSL statements within custom controllers, extensions and triggers

Implemented Salesforce Service cloud like creating Queues, assigning Cases to Queues or Users and creating Case Escalation rules and writing Workflow rules for business support and technical support for its channel customers

Testing custom account merge tool in Salesforce to ensure proper functionality and working with the developers to resolve issues

Worked with the product master team (MML) on integration requirements and automation of data flow between MML and Salesforce

Responsible to track, document and communicate the requirements using Requirement Traceability Matrix (RTM)

Environment: Apex Data Loader, SOSL, Salesforce lighting component, SOQL, CRM, Eclipse IDE, jQuery, XML and Triggers, MS Excel, Work Bench, Visual Force Pages, Security Controls, Sandbox, Service Cloud, Marketing Cloud, HTML, App Exchange and Salesforce Chatter, MS Visio, JIRA

Anthem, Norfolk, VA Jan 2015 - June 2017

Salesforce Dev/Admin


Developed various Custom Objects, Tabs, Entity-Relationship data model, validation rules on the objects, tabs, Components and Custom links

Configured Sales Force Automation (SFA) for Campaign management, Opportunity Management, Account and Contact Management, Data Quality Management

Worked with Marketing Cloud which develops analytical software for the online marketing.

Created page layouts, search layouts to organize fields, custom links, related lists, and other components on a record detail and edit pages

Used Salesforce Automation Process (SAP), Created workflow rules and defined related tasks, time-triggered tasks, email alerts, field updates to implement business logic

Provide training to end users and updated, modified Fields, Objects and Page Layouts.

Experienced in iPaaS integration technologies and implementation

Designing and execution of test plans and ensuring a quality solution is delivered.

Experience working across various SFDC implementations covering Sales Cloud, Service Cloud, Call center, Chatter & App-exchange applications.

Developed APEX Classes and APEX Triggers for various functional needs of the application

Created Case Queues which automatically assign cases to a specific user or group of users based on predefined criteria

Created data flow diagrams and process flow diagrams to facilitate better system understanding

Created various Reports and Report Folders to assist managers to better utilize Sales force as a sales tool and configured various Reports and for different user profiles based on the need in the organization

Outlined the organization hierarchy and created profiles, roles accordingly in Salesforce; worked on visibility and security settings around them as required by the business

Designed and developed SFA based Application on Platform in environment with Apex programming language at backend and Visual-Force pages as user interface

Used developer toolkit including Apex Classes, Controllers and Triggers, Visual force,, Migration Tool Developed complex workflows and approval processes for automating business logic

Analyzed different business reports and guided the team on deployment and customization of those reports in Salesforce.

Worked on designing different custom dashboards for various user groups based on their business functionalities and needs.

Worked with Data loader for loading the records into, related to objects like Accounts, Contacts, Opportunities, and Activities

Created test scenarios on Sandbox environment and migrated code to deployment upon successful testing

Design and develop data migrations and integrations between and external systems including developing data transformations and creating automated jobs to support business processes

Developed various Batch jobs for scheduling daily clean up, Schedule Apex, http callouts, single email methods, mass email methods, test classes

Worked on creating and maintaining various support cases and business processes on SFDC Chatter Plus

Performed tasks for data migration like Data mapping and Data loading

Used platform for developing feature rich and user-friendly Visual force pages for enhancing Sales Force U

Developed and Customizing application based on the user needs.

Environment: platform, ide, Apex, Data Loader, Inside sales telephonic plug-in, Doc E-sign, Java Script, Workflow & Approvals, Reports, Sales Cloud, Service Cloud, Custom Objects, Custom Tabs, Email Services, Security Controls, SOAP, REST, Sandbox data loading, ANT

Agilent Technologies, Wilmington, DE Aug 2013 – Dec 2014

Salesforce Dev/Admin


Manage user setup, profiles and roles, customization of objects, fields, record types, page layouts and validations

Experience with Sales Cloud and familiar with business process concepts like lead prospecting, reporting, etc.

Experience working across various SFDC implementations covering Sales Cloud, Service Cloud, Call center, Chatter & App-exchange applications.

Design, optimize and integrate business processes across disparate systems.

Designing/developing Web Services/Rest API to interface with other systems.

Implemented custom business process for workflow rules, approvals and actions

Built master-detail and lookup relationships for custom objects

Handled key system metrics and added reports, dashboards to track trends

Coordinated with cross-functional teams to optimize SFA solution

Extensive experience in designing Custom Formula Fields, Field Dependencies, Validation Rules, Work Flows, and Approval Processes for automated alerts, field updates, and Email generation according to application requirements.

Customized user interface setting, list views, mini views and search layouts.

Created various Reports (summary reports, matrix reports, pie charts, dashboards and graphics) and Report Folders to assist managers to better utilize Salesforce as a sales tool and configured various Reports and for different user profiles based on the need in the organization

Used field level security along with page layouts to manage and restrict field access

Created users, roles, public groups and implemented role hierarchies, sharing rules and record level permissions to provide shared access among different users.

Created automations of emails to Opportunity owners based on business requirements.

Resolved major issues in previously existing integrations between SAP and Salesforce in the Cast Iron environment

Mail merge communication templates as per the organization requirements

Create custom formula fields, email services, approval processes and field updates according to application and business requirements

Troubleshoot issues, Resolve complex system problems. Develop and manage complex workflow rules, data validations, and object customizations

Assist in salesforce role and profile hierarchy changes and ongoing maintenance, governance documentation, security creation measures to ensure client data security and integrity

Used salesforce Automation (SFA) for Territory Management and Opportunity Management

Implemented the requirements on platform and IDE Plug-in using Eclipse

Implemented pick lists, dependent pick lists, lookups, master detail relationships, validation and formula fields to the custom objects

Environment: Apex Data Loader, SOSL, SOQL, Data Loader, Sandbox, HTML, SalesforceChatter, JIRA, platform (Sandbox and production), IDE

TierPoint, Raleigh, NC Oct 2011 – July 2013

Salesforce Developer


Created various Custom objects, Tabs, Workflows, Reports, Apex triggers and validation rules for the application

Analyzed and evaluated complex business requirements and recommended solutions.

Developed and deployed workflows and approval processes for opportunities and products/ assets management.

Involved in application setup activities and customized the apps to match the functional needs of the organization.

Used SOAP and REST webservices to integrate Apex with external services by callouts

Created and modified the page layouts, fields, objects, implemented the workflows on objects and validation rules as per the requirement.

Customized Page Layouts for Standard and Custom objects

Analyzed and Created Custom Profiles as required for the business needs and implemented Object level, Field level and Record level security

Used JIRA to manage the issues/project work flow.

Implemented modules using Core Java APIs, Java collection, Threads, XML

Deployed salesforce components using meta-data API across various sandbox and production instances with Change Set.

Worked Sales cloud, Service cloud and Marketing cloud according to the needs of the application.

Used Data loader for all data adding, updating, and exporting data

Experienced working with data migration using Salesforce data loader from legacy system

Implemented Salesforce Chatter for internal users to share the deal information and status updated on various activities

Environment: platform, Apex Language, Visual Force (Pages, Component & Controllers), Pages, Data Loader, S-Controls, HTML, Java Script, Apex Triggers, Web Services, Reports, Custom Objects, Custom Tabs, Email Services, Security Controls, Sandbox data loading, Eclipse IDE Plug-in.

VMware Technologies, India Jun 2010 – Sep 2011

Java Developer


Involved in Software Development Life Cycle (SDLC) for documentation, designing, development and user acceptance of the system.

Developed web services in java and Experiences with SoapUI, WSDL

Developed application code using Core Java and J2EE (Servlets, XML) in Eclipse tool.

Involved in designing and coding JSP's, Custom tags, client validation code using java scripts, java classes for controllers, data access layer to support multi account type login.

Involved in writing the unit test cases using JUNIT and integration testing.

Involved in preparing Use Cases, Class, and Sequence UML diagrams based on business requirements.

Implemented SQL queries and used Oracle stored procedures, and built-in functions to retrieve and update data from the databases.

Developed several stored procedures/Triggers for automated action items to integrate with default tracking module.

Created SQL queries and stored procedures for CRUD (create, read, update and delete) operations on database.

Designed User Interfaces using JavaScript, Ajax, CSS JQUERY, functionality

Designed & Created Stored Procedures, views, tables, constrains & triggers for Data consistency

Environment: Java, JSP, Servlets, XML, JDBC and Servlets, ANT, Apache Tomcat 4, Java Script, XML, JUNIT, Eclipse, PL/SQL and MySQL.

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