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Marketing and Events Executive

Rocklin, California, United States
August 20, 2018

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Kimberly Whelan Hastings, CMM

Cell 805-***-**** • Email:

Innovative, entrepreneurial, and high-energy professional with excellent organizational and communication skills and a track record of success. Proven marketing and communications leader who thrives in a fast- paced entrepreneurial environment. A strategic visionary with experience across multiple industries and a passion for events, lead generation and brand building. CORE COMPETENCIES

Team Leadership Event Production Digital Marketing

Lead Generation Project Management Direct Marketing

Brand Building Budget Planning / Analysis Market Analysis

B2B / SaaS / Cloud / Tech Contract Negotiation Media Buys

Account Based Marketing Content Creation / Syndication Video Production

P & L Management Partnership Development Web Site Optimization



Marketing Director, Sacramento, California • 2018-Present Head of Marketing and member of Executive Team. Responsible for developing and implementing strategies to build the company's market presence and help find its "voice" in the mobile app industry. Determines business goals and continually assesses ROI to ensure organizational objectives are met. Leads a fast-paced, entrepreneurial team, with focus on continual process improvement and adoption of best practices.

Selected Achievements:

• Implemented new marketing plan that includes programs focused on customer acquisition, content creation and brand building. Initial marketing campaigns have already provided a 24% monthly average increase to number of Enhanced apps.

• Created new marketing team structure with focus on marketing initiatives that include, but are not limited to, advertising, social media, influencer marketing, automated digital campaigns and customer support.

• Rolled out new content focused campaigns using an Educate vs. Promote thought leadership strategy. Including a new podcast series, tutorial videos, infographics and customer case studies. GT NEXUS, AN INFOR COMPANY

Marketing Director, Advertising and Events, Oakland/Granite Bay, California • 2011-2017 Head of Advertising and Events team, responsible for strategy and implementation of company’s largest lead generation and awareness programs. Directed all corporate events including the annual company user conference, Bridges, global tradeshows and conferences, sales and customer events. Lead integrated media programs focused on targeted advertising, thought leadership content creation, content syndication, branding and awareness. Oversaw multimillion-dollar global marketing budget. Selected Achievements:

• Annually improved on company’s top selling event, the Bridges Global Supply Chain Conference. In 2015 Bridges influenced over 100 active sales opportunities totaling $31 Million in revenue and pipeline. Over the past 6 years this event has grown to 500+ attendees with 28% YOY growth.

• In 2016 focused on an account based marketing strategy for advertising lead generation programs which increased our internal qualification lead conversion rate from 15% to 85% while also reducing our cost per lead by 86%.

• Authored and implemented Global Events Policy. Brought together Sales, Business Development, Products and the Executive Team to enhance strategy before, during and after events. This vastly increased number of meetings hosted onsite and leads/pipeline/opportunities generated at events. ASCEND CLINICAL - FORMALLY SATELLITE LABORATORY SERVICES Marketing Manager, Redwood City, California • 2010-2011 Managed multiple projects, agencies and vendors with cross-functional responsibilities, which enabled integrated B2B marketing communications plan. Utilized graphic design, writing and organization skills to drive lead generation. In charge of all trade show/event logistics and vendors. Selected Achievements:

• Strategized and implemented corporate name change and rebranding. This included designing and implementing new Web site.

• Project managed the design, architecture and implementation of new software user interfaces, including an online reference manual.

• Created pre and post sales materials, including animations, brochures, data sheets and product demos.


Marketing Manager, Campbell, California • 2008-2010 Executed all marketing, public relations and advertising duties including in-house graphic design and Web mastering. Leveraged creative ability to create corporate-wide re-branding initiative, which included focus groups, logo redesign and a physician e-newsletter launch. Principal in the development of national licensing campaign. Trained and supported sales team. Managed multiple vendors. Selected Achievements:

• Conceived and implemented Web interfaces.

• Launched HunterHeart product and boosted treatment recommendations in excess of 3100%.

• Created sales training model resulting in increased product knowledge. BILL WILSON CENTER

Communications Specialist, Santa Clara, California • 2006-2008 Initiated and implemented marketing, public relations and advertising campaigns. Maintained and updated company Web site. Directed the marketing efforts for 17 individual programs. Creative ability to create newsletters, press releases, brochures, advertisements and other collateral including video. Authored speeches and coached executive speakers for outreach events. Selected Achievements:

• Catapulted annual Building Dreams luncheon fundraising contributions to $250,000 in less than an hour, a 100% increase over prior years.

• Managed media buys, media relations as well as publicity and outreach/fundraising events. Negotiated $30,000 worth of free advertising for various programs at the center. PRIOR WORK EXPERIENCE

United Nations Global Housing Foundation – Director of Developer Relations, 2005-2006 PRx Communications – Account Assistant, 2004 & 2005 Riverledge, Inc. - Project Analyst, 2002-2003 (P/T) Oracle - Accounts Receivable Clerk, 2001

Sprint BWG Group - Executive Assistant, 2000


Microsoft Office Suite; Basecamp, Wrike, Microsoft Project Manager & SharePoint; Adobe Creative Suite – Photoshop, InDesign and Illustrator; Web management software – FTP, Dreamweaver, Microsoft Frontpage; Google Analytics; Bacon’s Media Source; CRM -, Sage Database Systems; EMR Systems (SLAB, SLAR and Seacoast); Workday; Cvent Event Management Software; CrowdCompass Mobile Applications; Marketo Marketing Automation; Engagio – ABM Marketing Tool EDUCATION

San Jose State University - Bachelor of Science – Dept. of Mass Communications Advertising (Minors in Political Science & Business Marketing); Meeting Planners International (MPI) and Global Business Travel Association (GBTA) – Certificate in Meeting Management (CMM)

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