Social Media Digital Marketing

Digital Marketing Executive

RESUME

Kiran Kumar M

Mob:- +91-810******* E-Mail : *********@*****.***

Objective:

Seeking a challenging and responsible position in a growth oriented organization in the field of Digital Marketing where I can utilize my skills and knowledge to the optimum level to add more value to the organization as well as to enhance my career graph. Experience Summary

● Around 4 years of Experience in Social Media Marketing(SMM), Social Media Optimization(SMO), Search Engine Optimization(SEO), Search Engine Marketing(SEM), Email Marketing, G oogle analytics, Google Tag manager.

● Create a detailed Media plan projection for New project or New Campaign

● Create a detailed analytical Insight reports on a daily and monthly basis.

● Educate and advise client on recommended marketing initiatives and regularly keep them updated on new developments or marketing opportunities in their niche.

● Researching the best keywords by using tools like Google adwords keyword planner, with less competition and high search volume for high ranking of website.

● Keep up to date with latest search engine trends and technologies to ensure peak performance on all search initiatives.

● Good Communication and interpersonal Skills

Professional Experience- 4 Years :

Worked in M ySchoolPage a s L ead Generation Specialist from Jan-2017 to July-2018. Worked in A NGIETECH SOLUTIONS Pvt Ltd a s a Digital Marketing Executive from July-2014 to September-2016.

Certifications :

● Certified in G oogle Adwords Fundamentals & advanced search Advertising.

● Certified in G oogle Mobile Advertising.

Roles & Responsibilities :

S OCIAL MEDIA MARKETING :

● Created and implemented social media campaigns across targeted Social Media channels (Facebook, Twitter, YouTube)

● Mastered Facebook marketing

● Created Twitter ads and good at Twitter analytics S OCIAL MEDIA OPTIMIZATION:

● Creating Pages in Facebook, Twitter, Linkedin, Pinterest, Google+

● Analysis on Competitor Social Networks Profiles on Twitter and facebook

● Increasing Brand Awareness & Brand Presence on all social Media Channels.

● I used top Social Media Tools like B uffer, H oot Suite for Posting content in multiple social networks simultaneously.

G oogle Adwords/SEM/PPC:

● Managing various PPC Campaign with Manual and Auto bidding in Google Adwords also managed Geo and non geo targeted campaigns in Google adwords.

● Managing communication with various team members to facilitate adjustment in campaign.

● Develop and manage PPC campaigns on multiple networks.

● Keyword grouping using Broad match, exact match, Phrase Match, Negative match Techniques Digital Marketing Executive

● Tracking Ad Performance

● Creating Ads with effective title, description, landing pages and increasing quality score.

● Ensure optimal high quality score for google adwords.

● Prepare reports for management through performance reports.

● Creation of Effective campaigns & Ad groups.

● Manage and optimize all PPC Campaigns Including Keyword Optimization, Ad Optimization, landing page Optimization, Account Optimization.

● Search & Display Campaigns Creations & thought-process

● Keyword Research, Campaign Management, and PPC Bid Management. GOOGLE ANALYTICS:

● Creating weekly, monthly traffic reports.

● Adding websites in Google Analytics and verifying tracking code.

● Creating URL’s and increasing goal conversion rates.

● Continuously monitoring impressions and clicks and making changes in Adwords.

● Creating various dashboards to identify KPI’s (Key Performance Indicators).

● Integrating google adwords to google analytics.

Project Details:

Project # 1

Project name : Myschoolpage.com

Duration : Jan 2017 to JULY-2018.

Description:

MySchoolPage was founded in 2011 with headquarters in Boston and offices in Dubai and Bangalore. MySchoolPage provides 1-on-1, personalized, live, 2-way interactive, online tuition with handpicked certified tutors for K-12 students across the globe.

Roles and Responsibilities summary:

● Creating and running Google AdWords and Social Media(Twitter, Facebook, Youtube)Campaigns, Campaign Budget Management & Optimizing the campaign in order to reduce the cost per result.

● Created S ocial Media Channels(Twitter,Pinterest,Google+, Reddit.com) and their optimization.

● Leadsquared CRM Tool Management and Reporting.

● E-mail Campaign management in Leadsquared.

● Conducting Webinars on WEBINARJAM Tool.

● Conducting SMS Campaigns.

● Weekly & Monthly Reporting to the management Team. Some Other PPC Projects.

Project #2 : katari.in(security system services)

Project #3 : angiweb.com

Project #4 : taruni.in(E-commerce)

Project #5 : Oiplayschool.com(Oakridge play school) Project #6 : tomocabs.com(cab service)

Technical Skills:

Ms Office : Ms Word, Ms Excel, Ms Power Point

Webinar Tool : Webinarjam

Search Engine Tools : keyword planner,Google Webmaster tools. Digital Marketing Executive

Educational Profile:

B.B.A : Business Administration with 7 1% f rom M adras University. Personal Information:

Personal Profile

Name : M Kiran Kumar

Date of Birth : 04-April-1990

Gender : Male

Languages known : English, Telugu, Tamil.

Nationality : Indian

Marital Status : Single

Present Address : 1 5/3-45, 9t h

A Main, 1s t

Cross, 1st Main, BTM layout 1s t

Stage, Bangalore-5 60029

Permanent Address : C/o Kondala Rao, Vetapalem, Prakasam DT, AP-523187. Declaration:

I hereby declare that all the information stated above is true to the best of my knowledge. Place: B angalore

Date : ( M KIRAN KUMAR)

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