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Sales Manager

Parkersburg, Iowa, United States
August 19, 2018

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Resume of


*** ********* **.

Parkersburg, IA 50665



I am a very company dedicated employee with strong marketing, management, and sales backgrounds. I often find myself taking a leadership role within a company’s marketing or sales department. I have a large knowledge base of the many business contacts in Northeast Iowa.


Creative with TV and radio commercial production

Maintain and update websites

Basic SEO skills

Digital business reputation management skills

Ability to build client relationships and customer satisfaction.

Ability to build recruit and lead a winning sales staff.

Idea person, creative with marketable promotional ideas.

Effective problem solver.

Ability to work independently or as a team member.

Meet new challenges head on and achieve desirable outcomes.

Lease sales experience.

Strong electronic technology background.

Ability to make minor repairs to electronic equipment.

Won two Iowa Newspaper Association awards for advertising creativity and design. WORK EXPERIENCE:

2009-Present Screaming Eagle American Bar & Grill, Waterloo, Iowa. Marketing Director. Wild Hare American Bar & Grill, Cedar Falls, Iowa. Marketing Director. Dirty Dog American Bar & Grill, Cedar Falls, Iowa. Marketing Director. Horny Toad American Bar & Grill, Cedar Falls, Iowa. Marketing Director. Managed marketing and promotions including radio, TV, print advertising, websites and digital marketing and promotional ideas. Also involved in SEO and Reputation Management. Company grew from one restaurant to four in eight years.

2011-2017 System Services, Waterloo, Iowa. Sales Manager/Marketing Director. Immediately increased customer base and nearly doubled company revenue in one year. Helped owner establish a closer working relationship with area Contractors including electrical and general. In less than a year took over company’s commercial bid letting working directly with Architects, General Contractors and Electrical Contractors. Doubled company’s billed labor rate. Created promotional and product brochures. 2009-2011 Electronic Engineering Co, Waterloo, Iowa. Communications Consultant. Specialized in a creating new customer base. Sold two way radio systems, GPS/Fleet management systems, and security solutions. Told on multiple occasions that the profit percentage in my deals made for big increase in sales department’s gross profit.

2008-2009 Cumulus Radio, Waterloo, Iowa. Account Executive. Sold radio advertising business to business, created leads, serviced existing accounts. 2006-2008 Office Elements, Inc., Cedar Falls, Iowa. Manager. Managed all business operations, lead a sales staff of three, service department of two and a total staff of six. Main focus was business to business lease sales and service of multifunction office equipment and networking. 2006-2006 Iowa Business Machines, Inc., Waterloo, Iowa. Sales Consultant. Created leads, closed deals, delivered and trained customers on various office equipment. 1999-2006 Waterloo Business Systems, Waterloo, Iowa. Sales Manager. Managed all aspects of the business, closed sales on some of the largest deals in company history. Lead a sales staff of three. Supervised major networking projects. In charge of recruiting and commercial collections. Many of the deals sold on leasing plans.

1998-1999 Times Plain Dealer, Cresco, Iowa. General Manager. Overseen all aspects of the business, created marketable promotions. Lead a sales staff of four. In charge of company’s weekly subscription mailing to conform to USPS approved walk sequence delivery.


1982-1985 George Elevator Company, George, Iowa. Farm Consultant. Sold feed and management programs to farmers.

1979-1982 M&M Distributing Company, Slayton, Minnesota. Department Head. Responsible for retail sales, inventory and stocking of my departments.

(The following three newspaper locations from 1987-1998 were promotions, all were owned by the same publisher) 1995-1998 Ackley World Journal, Ackley, Iowa. Assistant Publisher. Experienced all aspects of the newspaper business in a smaller setting where the business end became most important. Although most of my attention was devoted to the advertising department, public relations and creating promotional ad campaigns consumed much of my time. 1993-1995 Ankeny Today, Ankeny, Iowa. Assistant Publisher. Experienced all aspects of the newspaper business, authored a weekly column, directed most of my attention to the sales department.

1987-1993 Lyon/Sioux Newspaper Publishing, Rock Rapids, Iowa. Advertising Manager. Started as an advertising representative for the Lyon County Reporter, weekly with three publications. with the same publication under new ownership, quickly advanced to advertising manager printing five weekly publications and one monthly. Lead a sales staff of four. EXPERIENCE:

30 years of customer satisfaction and customer relations

28 combined years of outside sales, business to business sales, and retail sales

20 years sales management

14 years of marketing

8 years of business management


Completed Motive8s Manager Training, Kansas City

Completed Ralston Purina’s B.E.S.T.

Two years Sales and Marketing, Blue Mound Cooperative Center, Luverne, Minnesota.

1979 Graduate of Luverne High School, Luverne, Minnesota. LEADERSHIP ACHIEVEMENTS:

Member of the Greater Cedar Valley Chamber, Waterloo/Cedar Falls, Iowa.

Member of the Retail Trade Committee, Cresco, Iowa.

Member of the 3M Group, Ankeny, Iowa.

Member of the Retail Trade Committee, Rock Rapids, Iowa.

President of the Rock Rapids Jaycees, Rock Rapids, Iowa.

Recording Secretary for Peace Lutheran Church, Rock Rapids, Iowa.

Financial Committee of Peace Lutheran Church, Rock Rapids, Iowa.

Attended MacAcademy, Chicago, Illionis.


Positions in chosen fields have produced strong leadership and customer relation skills. I am an organized, dependable individual as well as adaptable and honest. I am a proven leader in my field. I bring creativity and a willingness to learn to any company.


Lynette Fuller, Market President - Town Square Media, 319-***-****, Anne Durscher, Ad Rep. - Ican Media,319-***-****, Katie Fleshner, Ad Rep. – OnMedia, 319-***-****, Resume of

Wayne Lafrenz

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