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Sales Representative

West Chester, Pennsylvania, United States
August 19, 2018

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Chris Strasinski

*** ********** *****, **** *******, PA 19382 Cell: 610-***-**** email:


PROVEN START-UP & EXISTING COMPANY SALES LEADER Possess a unique blend of sales and operational expertise with advanced skills in strategic planning, product development, continuous improvement, and go-to-market strategies. Innovative, successful leader with a proven ability to drive business growth through aggressive sales and marketing initiatives, market trend analysis and sales penetration. Talent for designing and launching programs that produce profitable product lines targeted to niche and crowded markets.


Strategic Planning


Reimbursement Expertise

Mergers & Acquisitions

Customer Satisfaction

Contract Negotiations

Innovation Problem Solving

Budget / Finance Management

Salesforce CRM

Product / System Development

Venture Capital Management

Logistics / Vendor Management

Sales & Marketing Performance



G Medical is a publicly-traded digital health company transforming the efficiency and economics of connected care management by launching a smartphone case that turns a phone into a medical-grade monitor.

Vice President Strategic Initiatives

Developed strategic target roadmap to ensure growth and leverage in the marketplace. Collaborate directly with Sales and Marketing to align territories and position to exceed corporate goals. Reporting directly to CEO, aligned the company to purchase two competitors, with a third pending to complete strategy.

On target to exceed $8M revenue goal for first full year in operation; expanding customer base month-over-month with retention of new business exceeding 95%

Align cross-functional teams to present opportunity and assess value in various business-critical areas

INFOBIONIC, INC, Lowell, MA 2013 – 2018

InfoBionic is a digital health company transforming the efficiency and economics of ambulatory remote patient monitoring processes by optimizing clinical and real-world utility for the users that need it most – physicians and their patients.

Vice President Sales and Marketing

Developed and deployed all Sales and Marketing strategies for start-up operations to include hiring key direct sales assets. In addition, assisted CEO to raise Series B funding and supported Sales Operations, developing sales process to ensure reporting and pipeline predictability.

Achieved greater than $4M in annualized revenue first full year in operation

Expanded customer base by 541% in 2017 while building infrastructure to support growth

Obtained 80% close rate as a result of new Software as a Service (SaaS) billing model

Increased patient monitoring by 1,030%, resulting in 14,281 patients monitored

Moved several key healthcare systems from incumbent including HCA, Baylor Scott-White, and Mt. Sinai (FL)

Led the team to re-design the company web-site and messaging in early 2017

PHILIPS HEALTHCARE, Andover, MA 2008 -2013

Multi-Billion-dollar healthcare enterprise unit focused on remote patient monitoring solutions including cardiac monitoring, INR testing, and telehealth services.

Director of US Sales

Headed the US Sales responsibilities for the Remote Services Group. Worked directly with Senior Director of Sales and several Philips key leaders. Developed a new strategic path for the organization by purchasing several competitive technologies. Created a new business segment within a crowded sales market. Winning market share versus an entire class of long-standing competitors in the space.

Increased revenues by $3M in year one and $13M over 5-year period

Expanded target market by adding several key customer groups and patient-types

Hired an additional 32 sales assets to manage the growth of the organization across the US

Key initiatives included strategy to develop a new monitoring segment and mail-to-patient services

BIOTELEMETRY, INC. (formerly CARDIONET), Malvern, PA 2002 – 2008

BioTelemetry, Inc., (NASDAQ: BEAT). The leading wireless medical technology company focused on the delivery of health information to improve quality of life and reduce cost of care. Provides cardiac monitoring services, original equipment manufacturing with a primary focus on cardiac monitoring devices and centralized core laboratory services.

Senior Vice President, Sales and Marketing, (2007– 2008)

Member of Executive Management Team. Executed on all aspects of the company’s sales and marketing activities across the organization. Directed a sales team of 88+ direct sales assets across the US.

Led sales team that increased market share by 35% year over year

Continuous contributions to several key areas of the business including R&D, reporting, and learning and development courses for new hires

Formulated plan and assembled team to address changing competitive landscape using innovative methods to create truly new strategies versus the competition

Collaborated with other senior managers in the acquisition of medical device company

Vice President Field Sales, (2005– 2007)

Member of Executive Management Team. Responsible for voice-of-customer feedback from the field and customer base. Oversight of day-to-day sales activity, customer facing calls, and pipeline of new business.

Secured $110M to purchase heart monitoring company to position the organization for an IPO

Prepared and presented relevant information for S-1 filling which led to successful IPO in 2008

Developed business case for several new sales regions and documented metrics to support the expansion.

Executed on plan to develop a new target market, CT Surgeons, driving substantial revenue for the company. Culminating in several key references in medical journals.

Regional Sales Manager (2002– 2005)

Headed Northeast Region as the first sales representative for the start-up company. Covering Philadelphia cardiology market. Success with technology and insurance markets grew operations and created $50 - $100M in revenue over the first 5 years of operations. Reported to the Executive Vice President of Sales and Executive Management Team.

New account acquisition across Mid-Atlantic region with a new non-covered technology.

Created messaging and marketing support through direct feedback

Recruited and hired additional regional managers through personal network of sales contacts

Generated $32M in revenue in the first two years of operation ($10M year 1, $22M year 2)

DIGIRAD, San Diego, CA 1999 – 2002

Start-up nuclear cardiac imaging services company based in San Diego, CA.

Regional Sales Director, (2000– 2002)

Regional Sales Manager, (1999– 2000)

INTEGRAL PET IMAGING, Paoli, PA 1997 - 1999

Led sales initiative in the PA and DE markets. Key wins included Doylestown Hospital system

Regional Sales Representative


Sales Representative,

SEVEN-UP, Conshohocken, PA 1993 – 1995

Route Sales

COLONIAL PENN LIFE INSURANCE, Philadelphia, PA 1990 – 1993

Member Sales


Lynn University, Boca Raton, FL 1986 – 1988 Temple University, Philadelphia, PA 1988 – 1990

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