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Marketing Digital

Doha, Doha, Qatar
August 18, 2018

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SILKY RAI Mobile: +974-******** / +91-989*******


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Seeking assignments in the field of Marketing Communications and Business Analysis profile with an organisation of repute, have 7 years of experience in the field of Marketing & Communications


Qualified PGPMM (Post Graduate Program in Media Management) with experience of 2 years in learning Digital Marketing, Business Administration, Media Planning and Client Relationship Management.

Pursuing PMP Certification Course

Google Adwords and Google Analytics Certified

Experience on UNICA Campaign, QA, A/B Testing, descent knowledge and exposure to Adobe Marketing Campaign


Company Name

Year of Work Ex


Key Responsibilities

IBM India Pvt. Ltd.

July 2015 – March 2018

Business Analyst

(Strategy Consultant)

• Strategic Planning, Developing, Managing and Implementing complete marketing and digital online campaigns for USAA Bank

• Generate processes and checks to help ensure campaigns are delivered accurately, timely and with consistency maintaining high standards

• Understand, mitigate and manage risks and issues considering credit card campaigns

• Channel defect/escalation management through SOC escalation matrix

• Single point of contact for various marketing, acquisition, retention & utilization campaigns.

• Accountable for the successful marketing campaign management and delivery of high quality client experience within deadlines

• Manage and implement Unit, system integration and end to end process testing for new enhancements in projects

• Run Executional flowcharts with the help of SQL and UNICA Dashboard.

• Actively perform RCA for Credit cards.

• Support clients in the arena of digital marketing, credit card validation, UAT, AB Testing, Black Box Testing, Regression Testing, QA Testing

• Test Planning, Change Management, Defect Tracking, Test Scenarios and Test Execution

• Encapsulate and analyse Business process and functional requirements in project and operations

• Ensure quality of service and end-user experience standards will be met through post campaign analysis with Test Vs Control Data. and MIS Reporting

• Involve with various stake holders such as IT, Production Support, legal and compliance teams for effective marketing message.

• Enable process standardization by defining and implementing SOPs, Process Documentation for various processes and implement a controlled process change mechanism.

• Develop and deliver communications strategies, key messages and detailed plans across all LOBs, also collaborate with respective stakeholders

• Have adequate knowledge of GUI testing, load testing, stress testing and functional testing.

• Develop and execute campaigns using campaign management tool UNICA (UMO)

• Well versed with SEO,SEM processes.

•Adapt to changing project priorities and requirements in restricted deadlines

Business Broadcast News Pvt. Ltd.

Jan 2014 – Oct 2014

Media Account Manager

• Manage concept Sales & Marketing for Bloomberg TV (Global business news network)

• Develop media marketing and promotion strategies for the Business Shows.

• Collaborate with various new brands through out of the box strategies

• Utention, Retention and Acquisition of clients

Fountainhead Promotions & Events Pvt. Ltd.

April 2012 – April 2013

Sr. Account Executive

•Handle Clients like – Samsung, Pepsi, Marlboro, Mac Cosmetics, Kurkure, Vodafone, Carlsberg, Blackberry’s etc

• Build promotional strategy for the concerned brand and execute it to achieve market success.

• End to end implementation of on marketing campaigns for the clients.

• Manage and Execute promotional & marketing events and activations.

• Manage PR & Client Relationship.

• Write post event analysis for the clients.

Arclights Eventz Networks Pvt. Ltd

April 2010 – March 2012

Event Executive

• Handle clients like – Educomp Solutions, Edurite, Edutech, HCL Learning, NIIT, Panasonic, Polycom etc.

• Involved in Event Marketing and Execution plans for ASPIRATIONS & WORLDDIDAC INDIA.

• Manage and supervise end to end Exhibition & the Conference for the flawless execution.


Well versed with MS Office tools and UNICA (UMO)

Qualified with the basics of SQL

Conversant with Internet Applications and Database Management System




Year of Passing

Post Graduate Program in Media Management

International School of Business & Media (kolkata)


Bachelors in Mass Communication and Video Production (MCVP)

ST. Xavier,s College, Ranchi


(C.B.S.E ) 12th

D.A.V Hehal, Ranchi


(C.B.S.E ) 10th

D.A.V Hehal, Ranchi



Date of Birth: 27th November 1987

Languages Known: English and Hindi



Google Adwords

Google Analytics

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