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Marketing Sales

Raleigh, North Carolina, United States
August 17, 2018

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East Carolina University

Masters of Business Administration, 2017

The University of Toledo

Masters of Recreation and Sport Administration, 2013 The University of Toledo

Bachelor of Arts in Event Planning, 2012


Marketing Coordinator

North Carolina Department of Natural & Cultural Resources, Sept. 2016- Present

● Create, edit and plan content on Facebook, Instagram, Twitter, Pinterest, YouTube and Vimeo

● Grew Instagram followers to over 18.3k, and Twitter followers to 11.8k

● Helped increase state park visitation to 19.4 million

● SEO experience

● Experience with Sprout Social, Hootsuite and Google Analytics

● Create, manage and track marketing campaigns to internal and external audiences using various media channels

● Assist with website content information and updates

● Maintain state park photo and database documentation

● Successfully launched Ansel Adams photo contest with 600+ entries

● Communicate with current media contacts and development new partnerships

● Procured partnerships with The North Face, REI and Outdoor Provisions

● Assisted with fundraising and donations

● Coordination of events for 42 state parks

● Digital content creation through Adobe Photoshop, Illustrator, InDesign and Adobe Creative Cloud

● Directly communicate with 42 park superintendents and staff to disseminate information accurately and efficiently

● Write and edit press releases, blogs and digital media for promotional campaigns

● Implement marketing strategies to build brand awareness and drive web traffic

● Create, edit and produce videos

● Design and brand publications and promotional items

● Demonstrated experience writing and editing AP Style

● Executed redesign of Passport book and produced 50,000 publications for public distribution

● Collaborate with Educational Specialists with programs, exhibits and outreach

● Increased website sales by 300%

Marketing Manager

BANGS Shoes, August 2015-Jan. 2017

● Marketing liaison between founder and university brand ambassador programs

● Manage and communicate marketing campaigns through BANGS Shoes social media outlets

● Lead and mentor 10-15 Brand Ambassador teams from universities and high schools around the country

● Communicate with brands through media outlets to create cross market relationships and increase brand awareness

● Provided digital marketing content

● Communicate weekly with teams remotely

● Recruited new 10-20 volunteers monthly

● Selected as one of 12 brand managers across the United States Program Assistant

Town of Chapel Hill, Nov.2015-Nov.2016

● Plan and coordinate events and community programs for town of 57,233 residents

● Develop and write press releases, public service announcements, and publications

● Consistently recruit community volunteers for events

● Create and implement new science, technology, engineering and mathematics (STEM) educational programs and activities

● Establish effective communication plans for the community

● Execute creative marketing plans for events and programs Graduate Assistant Athletic Development

East Carolina University, August 2014-Jan. 2016

● Work with academic coordinators in the East Carolina University Athletic Department to ensure scholarship student athlete compliance with the rules and regulations outlined by the National Collegiate Athletic Association (NCAA). 2

Seasonal Marketing Representative

Winston- Salem Dash Baseball Club, May 2014-August 2014

● Reported directly to the Vice President of Ticket Sales

● Assist with marketing and promotion

● Plan and implement all aspects of Dash Youth Baseball Academy

● Fill and track all charitable donation requests

● Established partnership with Harley Davidson

● Work 60 home games and non-game day events

● Provide assistance with Facebook, Twitter, Instagram, and Pinterest

● Write weekly creative briefs and press releases

● Manage 20-50 inbound ticket sales calls

● Assist with field maintenance

Graduate Assistant of Marketing and Special Promotions The University of Toledo Office of Recreation, December 2012- January 2014

● General assistance with special event planning, scheduling and management of 15-20 yearly events

● Create signage and communication using Adobe Creative Suite and Photoshop

● Management of website content using Event Form Manager, including updates and general design

● Established and sustained sponsorships with area businesses and departments.

● Generated creative branding ideas and techniques for Office of Recreation programs

● Attend leadership meetings and function as a team leader for 200+ undergraduate students

● Create and edit monthly newsletter

● Maintain and update digital photo library

● Content creation for Facebook, Twitter, Instagram, YouTube, and Tumblr

● Supervise 10-15 interns and volunteers

● Collaborate with the Toledo Summer Kids Camp

● Assist with all Office of Recreation departments and programs Athletic Development Intern

The University of Toledo Athletic Department, August 2012- May 2013

● Supported men’s and women’s NCAA DI athletic events

● Generated ticket sales

● Coordinated game day suite and stadium club

● Tracked booster and group memberships, while assisting with gift processing

● Raised funds through the athletic alumni association

● Responsible for live-event fundraising

Student Supervisor

The University of Toledo Police Department, September 2009-January 2013

● Managed payroll for 50+ police officers and 30 student employees

● Developed weekly schedules for employees

● Created Excel budget sheets to determine the cost of each sporting event

● Key holder for each building on the college campus

● Assisted the university police with various activities; enforcing parking rules and manage different positions at sporting events

• Consistently work NCAA football and men’s and women’s basketball games

● Supervise 25-30 undergraduate student employees ORGANIZATIONS

National Intramural-Recreational Sport Association (NIRSA) American Marketing Association (AMA)



First Aid


Adobe Creative Suite


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