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Digital Marketing Manager

Ridgewood, New Jersey, United States
August 17, 2018

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*** ****** **., **** ****, NJ ***** 201-***-**** Linkedin

Technology professional, entrepreneur and curious product guy with over 17 years of experience in product management for business and consumer internet applications. Industry expertise in digital marketing, lead generation and business development. Built a successful company from the ground up, created, owned and brought to market web & mobile applications.


03/2017 – PRESENT


Own and manage quantitative real estate investment BI portal for the generation, grading and distribution of real estate investment leads. Use pattern recognition algorithms and machine learning to predict the probability of a homeowner to default on his mortgage. Analyze and interpret signals to generate distressed property leads, real-time alerts & indicators using municipal, public and private big data sources. Own and manage the redesign, the UI and creation of new features for the in-house CRM application to process new leads from the BI Portal.

Work directly with CTO, project manager, system engineers, developers, testers and data scientists, utilizing best practices to define features and technical user stories

Lead agile SDLC process, working in conjunction with end users, stakeholders and technical team of 10.

Acting as the main stakeholder of specific product backlog items, work closely with development teams to ensure the output to be aligned with acceptance criteria

Being the voice of the client, assist in customer strategic RFX and providing a business perspective on value during day-to-day development

Define the week-to-week tactical objectives to agile team, and provide quick JIT decisions to system level questions and defect triage

Drive and own backlog grooming and management for future consideration and refinement. using Jira and Confluence

Stories prioritization, iterations within the agile team, drive acceptance testing and delivery of iteration, using Jira and Confluence.

Conduct daily standup meetings, weekly refinements and demos meetings and management meeting in two weeks scrum sprints

Oversee & direct data scientist, evaluate the research, approve the use of the data sources and the API integrations

Work directly with end users to capture and analyze challenges to their workflow, write detailed requirements, spec. sheets and flow charts.

6-2010 – 4/2017


lead the team’s vision, strategy and execution to deliver business results. Define the roadmap and own proprietary web application for generating, scoring and distribution of sales leads.

Collaborate with cross-functional team (designers, developers) to conceive, build, ship, and enhance features and new products

Work with program management stakeholders to support new business and maximize the work of the development team, introducing new strategic partners requiring new features of the platform.

Manage and lead Agile team of 6, backend/frontend engineers and UI designer

Worked effectively to combine the vision of the product UI with in-house wireframe designers to provide clear design specifications

Provided daily communications, notes, sprint reviews reports, project retrospectives, and regular snapshots of project velocity and budget burn rate

Provide constant, rapid validation and iterative development.

Work with 3rd party system integrators, data providers (data sources) to drive process on schedule and on budget

1-2005 – 5-2010


Defined global vision and strategy in support of business, marketing and technology goals

Orchestrate the planning and development of complex digital marketing and advertising plans

Manage all aspects of digital media buys, and maintain marketing campaign initiatives by assuring deadlines are met, overseeing product development, and directing the design team

Provided influential leadership to sales and marketing associates, providing customer service and technical training to create a strong workplace culture dedicated to the strategic planning objectives.

Build optimize and test web forms, landing pages and templates of inbound lead generation campaigns.

Initiate, negotiate and implement strategic partnerships to increase revenue from shared lead distribution platform like ping trees, implementing web API’s

Increased project revenues by as much as 50% due to mastery of SEO white hat tactics.

Directed all digital marketing and web/mobile development activities improving project timelines and quality by 50% between IT and Marketing.

leveraged mobile app store optimization (ASO) to drive app downloads by appearing at the top of search lists

Led new customer acquisition campaigns through SEM, retargeting, & Facebook advertising

Boosted revenue through paid advertising by 30% leveraging detailed analysis using Google Analytics and evaluation data with lead generation and innovative metrics tracking tools to make key decisions.


BA, the college of management Academic studies, (israel)

Business Administration, Major: Marketing, Minor: Finance

MILITARY SERVICE, Israeli defence forces

Infantry – Certification & Operational Activity

Central Command Classified Function – Events & Operational Activity


Strong communication and technical skills with the ability to quickly grasp technical issues/concepts

Dissect high-level information into details and be able to communicate details in a manner understood by relevant audiences

Able to drill down into the details of a delivery request without losing sight of the big picture

Fast learner; able to learn new software solutions, business processes and design techniques quickly and efficiently

Ability to make critical judgement decisions and solid organization skills.

Ability to create a clear vision for the future of the product, prioritize objectives, and successfully lead a team to delivering results

Experienced in both Start-up and established organizations environments

Ability to understand and translate the business logic aspect of the product, utilizing over 25 years of business management experience.

Excellent written and verbal communication skills, including the ability to understand, work with, and shape the vision of customers and stakeholders

Prepare agreed deliverables in line with standards, to meet agreed quality standards and timelines

Proven ability to quickly learn new business domains and technical applications

comfortable with complex but unstructured problems, high degree of autonomy in a fast paced environment, self-motivated and organized.


Jira, Confluence, Agile, Scrum, GitHub, Adobe Creative Cloud, Dreamweaver, Fireworx, Salesforce, Saas, Google Analytics, Google Search Console, Invision Studio, HTML, CSS, Google Developer Console, Apple Developer, Microsoft Office Suite, Word, Excel, PowerPoint, MySql.


Quantitative, predictive real estate investment portal involving AI & big data for the creation, management and distribution of graded property sales leads - On Demand Self Storage mobile apps – ‘Uber’ for self-storage, a simple, on-demand marketplace platform enabling users to earn income renting out storage and parking space in their homes as hosts, and let renters store their household items or rent a parking place for up to 50% cheaper than traditional self-storage. – Web and mobile apps that generates instant price quotes for moving services comparison. – Proprietary lead distribution platform & a directory site with information and listings of moving & relocation related services

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