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Manager Sales

Lodhi Road Institutional Area, Delhi, India
August 17, 2018

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Contact no.: +91-722******* Email ID: DOB: 29th April 1993

Assistant Product Manager, Evanext division, Cadila Pharmaceutical Ltd IIM Raipur (PGDM) 2015-17 Majors – Marketing Minors – Operations AIIMS (B. Optometry) 2010-14 ACADEMIC QUALIFICATION

Year Institute/School Course/Board Percentage/CGPA 2017


IIM Raipur

AIIMS, New Delhi


B. Optometry

5.7 /10

62.46 %

2010 Govt. Girls Sen. Sec. School, New Delhi Class XII-CBSE 65.33 % 2008 Govt. Girls Sen. Sec. School, New Delhi Class X-CBSE 82 % WORK EXPERIENCE

Cadila Pharmaceuticals Pvt.


Assistant Manager

EVANEXT Division

Jan 2018 – Present

Responsible for developing strategies to build Myonext brand

Preparation of marketing mix, design and implementation of marketing strategies for Myonext group, identification of need gap & expansion into newer therapy areas

Accountable for achieving Myonext group sales target with increase in Rx from Gynecs and capturing market share in a highly competitive market

Support the business in achieving the budgeted targets and market shares, developing a strong portfolio of second line brands thereby ensuring profitability

Developing creative and innovative campaigns with defined activities and monitoring mechanism

Analyzing the impact of the promotional activities on sales and verify if each category of customers has given expected results or not

Coordinating with cross-functional teams of planning, designing, development, production and sales for timely dispatch of brand collaterals

Fieldwork to understand customer (doctor) prescriptions habits and competitors scenario

Supervised the executed brand strategy during fieldwork Cadila Pharmaceuticals Pvt.


Management Trainee



July 2017 – Dec 2017

Worked on the project – ‘To find out the best fit model to penetrate in hospital formularies”

Analysed the customer needs and identified the macro level root causes

Selected top highly potential hospitals and initiated activities to improve the corporate relationship with them

Corporate branding and interaction with the Hospitals/Institutions/Nursing homes across India to strengthen corporate relationship

Monitoring brand performance against sales targets and managed marketing campaigns SUMMER INTERNSHIP

Dexter Consultancy Pvt. Ltd.


April 2016 – June 2016

Worked on the project – ‘Market assessment and channel development partner for an E-commerce portal

Competitor analysis of the industry

Prospecting potential B2B clients and establishing corporate relationships

Initiating and developing a brand new distribution channel for the online grocery site

Consumer behaviour analysis, market survey along with focus group analysis SHORT TERM PROJECTS & INDUSTRY INTERFACE

Creative Tree Enterprises

Feb 2016 - March 2016

Potential market channel research for brand “Bebaak”. Potential reach analysis and consumer awareness.

Designed deliverables and collaterals for Bebaak and Creative Tree based on client segment

Designed and initiated drip marketing email campaign

Identified the offline market channels for the product Bebaak

Communicated with potential clients focusing on Creative Tree Collection

Customized the profile of Bebaak and Creative Tree Enterprise for the potential clients AIIMS

Graduate Internship

Aug 2013 – Aug 2014

Led the team of interns in satellite and remote villages.

Educated, counselled and motivated patients on contact lens care

Optimized the routine diagnosing process in refraction & basic eye examination

Developed skills in performing diagnostic procedures in Squint & Orthoptic workup and treating binocular vision disorders

Skilled in post-operative care for cataract and Lasik surgery Contact no.: +91-722******* Email ID: DOB: 29th April 1993 Address: A-12, 3rd Floor, Sanwal Nagar, Sadiq Nagar Market, New Delhi -110049 LinkedIn

Part of Organizing team in “MEGA EYE CARE FESTIVAL” held by AIIMS which was attended by 1000 patients daily (2012)

Assisted in Eye Camp “Para-Olympics Bharat during healthy athlete-solcioe” at Palam which was attended by 300 patients (2011)

Assisted in Eye Camp “Sri Satya Sai Seva Samiti” at Noida which was attended by 500 patients daily (2010) & (2012) POSITIONS OF RESPONSIBILITY

Executive Member

Kartavya – CSR Club

Aug 2015 – Mar 2017

Coordinated and managed the events of CSR club, Kartavya as Social Media Content Manager

Conducted multiple "Blood donation camps" (Aug & Dec 2015) to create awareness

Initiated a 3-day self-defense training program for young school girls of Mujhgan village from 7th to 9th Dec 2015 with the help of City Police Department

Successfully conducted "RAAHAT" a collection drive for the Chennai flood victims in Dec 2015 at various places in Raipur


Outreach OPD, AIIMS

Sep 2013 & April 2014

Volunteered as an intern in Outreach OPD at AIIMS during Sep 2013 and Apr 2014 which was attended by 50 patients daily.


Community Ophthalmology

August 2010 - July 2013

Co-coordinated Reach-In Programme organized in urban slum cluster of Delhi under the Community Ophthalmology (2010-2013) which was attended by an average of 50 patients daily AWARDS AND ACHIEVEMENTS

Finalist in Jubilant Life sciences Metamorphosis organized by IIM Bangalore in Vista’2016

Finalist in CII - Inquizzite held on 12th October 2015

Successfully completed Digital Marketing workshop organized by CMO Factory at IIM Raipur in 2015

Successfully qualified for the prestigious International Association of Contact Lens Educators(IACLE) Student trial exam (2014)

Won 1st prize in National Children Science Congress at zonal level and Selected for Centre and Delhi State level (2008) SKILL SETS

MS Office & SPSS


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