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Social Media Design

Dubai, Dubai, United Arab Emirates
August 19, 2018

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Emirates Mobil: +971*********

Egypt Mobil:






From here I challenge myself to reach the best results of my work in order to satisfy my team goals.

LIFE IS ART, we always can make it much more BEAUTIFUL…


A challenging and a rewarding position in a media and advertising department sharing my previous experiences and my own artworks; paving the path for challenges in design creation.

About Me:

21 years as creative design and applied media Instructor with a demonstrated history of working in the newspapers. Successfully manage and coordinate graphic design projects. Work closely with students to create vision and consistently meet deadlines. Effectively build, motivate, and direct design and production teams. Experience of planning TV, Press and Radio campaigns and solid digital knowledge across programmatic display, search and content equally. Skilled in Mac IT support, Multimedia design, Typo graphic, Layout and design, Photojournalism, 2D,3D Media, Graphic design, TV and Radio Studio production, Digital photographic, Video editing, Media production for PR, Info graph, Film making, Effective PR presentation & speech.

I enjoy passing on my learning’s to other students who are interested in a similar subject. I feel that I can relate to students and provide support to them during their university degree courses

LinkedIn profile:


portfolio: (work samples)


*March 2018:

Honorary PhD in Media – Arab Creators Foundation ) ACIT( Egypt

*August 2016:

PhD candidate in Electronic Media - Cairo University Egypt

Title of PhD Thesis: “Emirati Youth Perceptions of the Social and Psychological Impact of Social Media”

*June 2014:

Master of Media and Communication (MMC) from a western University

Australian University - University of Wollongong Dubai

Title of MA Thesis: "Social Media Usage amongst Emirati Female Youths: Applying Uses and Gratification Approach"

*January 2009:

B.SC. IN Mass Communication - Evaluation Perfect grade – Cairo University

*September 1996:

B.SC. in Science Agriculture (Nutrition) - Evaluation High Perfect grade

Professional Diploma Degrees:

1.Diploma in Photography from Show Academy – British.

2.Advanced Diploma in Graphic Design from Show Academy – British Graduate April 2017.

3.Professional Diploma in Electronic Media from University of Sharjah Graduate July 2015.

4.Professional Diploma of Graphic Design (DGD) from Apple Care Institute Graduate Aug. 2014.

5.“One Million Arab Coders” developing android Apps course in Dubai.

6.Diploma in Social Media Marketing from Show Academy – British Graduate May 2018.

7.PMI Professional in Business Analysis (PMI-PBA) Graduate June 2018.


Jan 1997 - August 2001: FORTUNE ADV - Dubai

Creative Director for the Art Department

Creative leads at advertising and marketing companies, working with designers, artists, copywriters, sales teams and marketers to create a vision for products sold. enthusiastic and experienced graphic designer constantly visualizing the world each time with a different aspect, always passionate about learning and growing with the industry yet making sure that my technical skills are always on par with my passion. Interested in all creativity, art and design. Creative directors plan advertising, oversee the creative process and give guidance to the creative people that work under them. Working on Adobes CC, Autodesk, Apple Final Cut Pro, Adobe Photoshop, Adobe Illustrator, Adobe In design Adobe Bridge, Adobe Flash, and QuarkXPress

*Duties and Responsibilities:

•Presenting creative ideas and briefs to internal stakeholders and clients.

•Strong communication and presentation skills.

•Work closely with leadership in the activation and experiential marketing division.

•Responsible for mentoring a junior designer on the team.

•Art Director passionate about sports to work with athletes and teams, developing marketing activations around them.

•Working closely with the copywriter to generate creative ideas and concepts to fulfill the client's brief;

•Producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client;

•Gaining an understanding of the target audience and business that the advert is aimed at;

•Meeting with the creative director and account managers before presenting ideas to clients;

•Developing ideas for advertising or promotional campaigns

•Pitching concepts to clients if you work at an agency, or presenting to directors if you work in-house

•Building a creative environment for the creative team to work in and overseeing ideas and projects

•Commissioning photographers, artists or film-makers to work on projects;

•Visiting and assessing locations for potential shoots;

•Taking responsibility for the creative philosophy and the standard of creative output across the department

•Attending meetings at production houses and with other directors;

•Working in editing suites to oversee the finished product;

•Advising new creative, reviewing their 'books' and managing new teams on placement with the agency.

•Ability to produce and communicate fresh ideas and visual concepts;


2001 – 2018: UNIVERSITY OF SHARJAH (UOS) Sr. Creative design & Applied Media lecturer

In UOS I have developed my courses in a professional use of exploring and testing emerging media territories, understanding business impact and appropriately integrating into plans preferred. In addition, I’m involved in several administrative, academic, and cultural activities in the University, including:

•Creation of new idea, concepts and design solutions that have visual impact. Developing concepts, graphics and layouts for product illustrations/banners, company logos, website design, presentations, social media campaign designs, packaging and etc.

•Consistent redevelopment of the newspaper's layout which includes working with the editors and graphic designers to keep the newspaper vivid and modern.

•Extensive infographic design over the past 6 years.

•Creating training programs for interns and undergraduates to supply them with adequate graphic design fundamentals.

•Build and implement social media programs that ensure appropriate messaging is executed on Facebook, LinkedIn, Twitter, YouTube, Slide share, Google+, etc. to support corporate goals.

•Monitor social media groups, trends, tools, and applications and recommend

•actions/next steps.

•Work closely with deans and line managers across the organization to develop and post photography, video to social networking sites.

•Promotes AU events via social media sites, editing and produce short film.

•Advises company directors or managers on ways to improve or update public image.

•Assists in recruiting and hiring marketing specialists for the department.

•Ensures that all promotional materials are aligned with company’s brand identity.

•Addresses and resolves any problems that may arise with promotional content or distribution of materials.

•Exhibits knowledge of company identity, mission, and goals.

•Use creative thinking and initiative to analyze website performance metrics and make recommendations on content, website design or features to improve the effectiveness of web content and/or applications.

•Layout of the College Journal “El Etisal newspaper”

•Layout of the College Magazine “Desert voice” for English Department

•The Production of the University promotional materials

•Working on Graduation Projects - more than 1000 Projects related to magazine, newspaper, movies, audio video production, graphic design

•Identify and deploy best practices for best-in-class media recommendations that drive business objectives.

•Lead relationship with Media Agencies ensuring best in class performance.

•Lead High Performing Team with culture of collaboration, common purpose and aligned behaviors.

Supports faculty and students within the Applied Media program such as editing video, Film Making, Multi Media design, design the collage magazine, newspaper, and Graduation Project (Video Films, Visual Media & journalism).

Design of (advertisements, posters, pamphlets, flyers etc.), page layout, magazines, newspaper redesign, creation and conceptualization of the graphic section.

Knowledge and independence in the preparation, assembling and setting up of relevant equipment in time prior to a ‘shoot'. Relevant equipment may include, but not limited to, tripods, monitors, lighting, cables and leads and headphones

Provides functional supervision and training, as appropriate, for student employee broadcast operators.

Maintain stock control records of all equipment and a log to monitor stock use inside and outside of the Production Studio.

Plan and manage video and photo shoots for the university in coordination with the other departments on a yearly basis.

Plans and facilitates studio, field-based, and live video production including camera operation, editing, set and lighting design, and audio production

Provide support to colleges and departments with advertising, marketing and events using multimedia platforms.

Makes technical decisions on appropriate lighting, shooting angle, placement and type of microphone

Supervise daily operations of the Multimedia Services department to ensure staffing/resource scheduling is adequate for planned events and problems are resolved in a timely and effective manner.

Escalates problems to the management that may cause missed SLAs. Prepare written materials (e.g. reports, budgets, estimates, memos, forms, specifications, etc.) for the purpose of documenting activities, providing written support and/or conveying information.

Give Ideas, concepts and presentation to realize the final product. Understand the needs of the team and create designs fit with marketing plans and advertising campaigns for the company in accordance with the requirements of the job.

Competencies and Skills:

Ability to multitask and work cooperatively with others.

Flexible to work late night and weekends.

Knowledge of video production, editing, and use of specialized editing software applications.

Fluency across graphic design, typography, photography, newspaper layout, video production and illustration.

I am Strong analytical and organizational skills.

Competent in full suite of video editing and graphics design software; I have basic knowledge of both Final Cut 10, Ellis and Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator, Adobe Bridge, Adobe In design and QuarkXPress

Shooting and editing videos and comfortable with Canon camera systems, KinoFlo and LED lighting, DJI Ronin stabilizer, and Sennheiser wired and wireless microphone systems.


Summer semester 2016:

College of Communication – East Carolina University (USA)


- Layout and design

- Video editing

- Photography

Part time 2014 – 2017:

College of Communication -Al JAZEERA UNIVERSITY (UOJ)

*Courses taught:

- Layout and design

- Photography

- Multimedia

- Video editing

- Media preparation

- Electronic Journalism

- Media Marketing

Part time 2015:

College of Communication - ALFALAH UNIVERSITY (UOA)

*Courses taught:

- Multimedia

2016 - 2017t:

Assistant Provost, Research, ZAYED UNIVERSITY (UOZ) – Dubai

Media Conference organization

-Conference on Public Relations in the Arab world in the age of Globalization Current Realities and Future.

-Prospects 4-5 May 2005 University of Sharjah, U.A.E – College of Communication.

-Online Journalism Conference in the Arab world Realities and challenges.

-Satellite Television and National Identity Conference 11-12 Dec 2007.

-Arab Forum for Scientific Research and Sustainable Development Conference 19-21 Dec 2014.

-International Conference on Communication, Media, Technology and Design ICCMTD

16 - 18 May 2015 - Dubai – United Arab Emirates (Social Changes & Social Media Usage Amongst Emirati Female)

-International Conference on Mass Media Ethics and low in GCC country 27-28 April 2016 – University of Sharjah.

-Culture of Positive Thinking Conference 18-19 Oct 2016 – Dubai.

-4th Emirati German Congress 6-8 Nov 2016 – U.A.E

-Media and Terrorism in UAE – Al Jezeera University, Dubai, April 2017

Work Link

Expo 2020 and others Free work

Arab Media Form

East Carolina University

University of Sharjah



3.College Journal

















20.Al JAZEERA University


Presence in the media:

BBC Radio:

References, Names, Addresses and Phone

Dr. Suzana Dzamtoska-Zdravkovska: (050-*******)

Email: Coordinator of Mass Communication Program in English, College of Communication, Sharjah University

At the present: American University of RAK.

Dr. El Said Bekeit: (050- 2856889)


Former Head of the Communication department, Sharjah University

At the present: Dean of the College of Dean of the College of Communication – Zayed University.

Dr. Ibrahim El Hosni: (050-*******)


Former Director-Direct- College of Communication – UOS.

Dr. Mohamed ElAmin: +974-********)


Sharjah University. At the present: College of Communication – Qatar University.

Dr. Mohamed Ayash: (050-*******)


Former Dean of the College of Communication, University of Sharjah,

In the present American University of Sharjah.

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