Marketing Manager

VS JOSHI

*******.**@*****.*** 408-***-****

ENTREPRENEURIAL, PRODUCT MARKETING LEADER

ORIGINATING AND EXECUTING INNOVATIVE IDEAS WITH PASSION AND PERSISTENCE

Led Product Marketing activities in highly matrixed Fortune 500 companies and in startups. Launched new technology products, apps and solutions via compelling story telling and cross-functional team collaboration

Crafted differentiated stories about technical products. Created positioning, messaging and sales enablement tools. Briefed analysts, delivered training to global teams, initiated creative demand generation activities.

Self-starter, thrives in undefined spaces, created & evangelized new solutions, loves the role of a change agent. PROFESSIONAL EXPERIENCE

Product Marketing Consultant: IoT & AI; Mountain View, CA March 2017 - Present Clients: Hitachi Vantara and Hackerdojo

• Currently leading and co-chairing the 12 part lecture series on “AI for beginners” at Hackerdojo

• Created and delivered ‘Artificial Intelligence and Machine Learning taxonomy’ presentations for Hitachi

• Delivered guest lectures on ‘Demystifying AI’ at MIT Pune, India and San Jose State University, California

• Researched & created content on competitive IoT platforms (GE Predix, IBM Watson, Siemens MindSphere, PTC ThingWorx) Provided insights & market intelligence to product management, marketing and evangelist teams

• Created an IoT-101 presentation deck and trained internal groups on What, Why, When, How, Who of IoT

• Authored a report, blog post and a presentation deck for ‘Digital Transformation via Co-creation’ DELL EMC, Santa Clara, CA Jan 2016 – Jan 2017

Product Marketing Lead, Emerging Technologies Division (ETD) ETD brought new technologies and solutions to market in the Digital Transformation space

(Domain areas: Cloud, OpenStack, Cloud Foundry, DevOps, Open Source, Microservices, Cloud native apps)

• Led the launch of an OpenStack and Cloud Foundry based ‘Turnkey platform for cloud native apps’

• Briefed industry analysts. Created positioning, messaging, customer deck, blogs and other collateral

• Initiated and orchestrated EMC's end-to-end participation at various OpenStack events in Silicon Valley, NYC, Seattle, Bristol, UK & Amsterdam resulting in EMC’s presence and brand awareness in OpenStack communities

• Facilitated EMC’s objective to be seen as a thought leader in the Open Source ecosystem by being a speaker at both the OpenStack summits in Austin and Barcelona. Also secured speaking opportunities for other EMC SMEs

• Evangelized EMC's OpenStack consumption model and generated hundreds of leads

• Received two ‘EMC Excellence Awards’ for marketing achievements TRINT ME, Mountain View, CA 2011 – 2015

Founder, Mobile App Startup in Social Space

• Formed the company, built a team of 9 people: software engineers, app developers, UX & marketing people

• Formed an advisory board comprising Stanford professors & raised money from Silicon Valley angel investors.

• Drove the full lifecycle management of SaaS based web and mobile apps (iPhone, Android) from concept, UX design, and app development to successful launch

• Secured press coverage in Washington Times, TechCrunch, San Francisco Chronicle, Silicon Valley Business Journal, Boston Herald and many other publications

• Acquired over 1 Million users via creative acquisition and marketing strategies.

• Nominated as 1 of ‘15 hottest apps’ by leading publication Mashable (2014)

• Won 2 awards including the ‘Big Idea Competition’ award and $40K grant offer

• Explored the IoT space to pivot the startup into building ‘Apps for IoT platform’

• Fun Fact: Pitched the startup at a Shark Tank show to Mark Cuban and Daymond John in front of 500+ people

• Fun Fact: King’s College, London and San Jose State University, CA, created a business case study on TrintMe VS JOSHI *******.**@*****.*** PAGE TWO

NETAPP, Sunnyvale, CA 2005 – 2010

Sr. Manager, Product Marketing - Manageability Software Portfolio

• Led the marketing activities of $260M management software portfolio resulting in 3 consecutive years of over 50% growth

• Created the marketecture, positioning, messaging, compelling story and content that resulted in increased awareness of software portfolio with sales teams, partners, customers and recognition from various analyst firms including ‘Visionary’ position in Gartner Magic Quadrant

• Created the pitch for NetApp’s Open Management Strategy for Cloud that enabled the Business Development teams to accelerate NetApp integration with IaaS ecosystem players

• Created and executed 3 creative, year long, marketing programs that increased the attach rate of management software to core products by more than 225%

• Delivered WW sales training in Germany, Australia, Malaysia, India, Singapore and Vietnam

• Received all NetApp Marketing awards including the ‘Excellent Marketing Individual’ award DATA MANAGEMENT, Framingham, MA 2001 – 2005

Consultant

• Published multiple articles in industry publications on various data management topics that enabled the company to get lots of new projects from various clients

• Worked with multiple clients (AppIQ, Hitachi Data Systems, Permabit, etc.) on 6 – 12 month projects and delivered multiple sales enablement tools like the ROI paper, ROI calculator, competitive analysis, technical papers, pricing and sales strategy, etc.

EMC, Hopkinton, MA 2000 – 2001

Sr. Product Marketing Manager

Led the launch of SAN software and hardware products COMPAQ, MA and TX 1998 – 2000

Service Business Manager

Planned and executed the service readiness of new products EDUCATION

MIT Certificate Program: Internet of things: Roadmap to the Connected World; MIT Professional education, USA; 2017 Advanced Management Program, Marketing & Entrepreneurship, Babson College, MA, USA; 1996 - 1997 MBA, Marketing

BE, Mechanical Engineering

AWARDS

Received Two ‘Excellence in marketing’ awards at EMC (2016) TrintMe Mobile App nominated as 1 of ‘15 Hottest apps’ by Mashable Winner of the “Big Idea Competition” award and $40K grant offer for TrintMe app Received 3 awards at NetApp including the ‘Excellent Marketing individual’ award 1st recipient of a special award for ‘Leadership Qualities’ from Maharashtra Academy

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