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Grafton, Massachusetts, 01519, United States
August 18, 2018

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Kelly Burke


Professional Summary

Business leader and entrepreneur with profound and broad expertise in every aspect of business management. Critically evaluates and minimizes operational costs in the context of profitability. Coaches every employee toward individual goals and establishes a business environment that encourages positive feedback, which promotes the realization of attaining and exceeding objectives.

Core Qualifications

Store Operations - Inventory Control - Time Management - Cost Reduction – Event/Trade Show Planning - Inbound Marketing - Marketing Campaigns

Entrepreneur – Employee Training and Development - Client and Vendor Relations - Presentations - Business Development - Schedule Management Successful Negotiator

Professional History

Owner, 03/2017 to Current

Casa Bleu Boutique – Plymouth, MA

Formulated a comprehensive business plan complete with clear and actionable sales goals.

Established a highly successful e-commerce business, selling women's apparel and accessories online to end consumers (B2C).

Leveraged social media websites to promote services and gauge customer needs and preferences.

Analyzed sales trends to maximize potential and capitalized on industry changes to enhance company revenue.

Produced a constructive marketing plan to promote the difference between competitive brands and managed brands through innovative merchandising and sales campaigns that resulted in an increase in traffic by 50%.

Researched, proposed and implemented vendor services to decrease costs to the organization.

Realtor/ Referral Associate, 04/2011 to 3/2018

Jack Conway and Co., Inc. – Plymouth, MA

Performed industry research and developed comparable market analysis, delivered presentations to clients and followed up to create sales.

Negotiated contracts and communicated details with owners regarding home and loan status.

Coordinated with lenders, attorneys, and inspectors in the sale of residential and commercial properties.

Sustained high referral rates and exceptional feedback from previous clients.

Assistant Manager, 07/2016 to 03/2017

White House Black Market – Dedham, MA

Recruited, hired, and developed store associates while coaching associates to reach their sales goals.

Interpreted Key Performance Indicator reports and assessed areas to focus on.

Generated new business through identification of essential growth opportunities that would generate a projected 2 million dollars in revenue.

Consistently improved and exceeded revenue by 10% in the first month in accordance with business goals and directed sales plans.

Accomplished a heightened customer base and sales process by understanding customer's needs and create lasting relationships.

Assisted with team building initiatives and overall support for maintenance of organizational culture and employee morale.

Field Representative, 10/2012 to 07/2016

BDS Marketing - Channel Partners – Irvine, CA

Directed a comprehensive campaign to increase brand awareness, sales and conducted compliance audits for technology and electronic firms, including one of Forbes top 5 companies.

Gathered market intelligence by coordinating market research efforts to understand market needs, capture the voice-of-the-customer, and ensure representation.

Wrote intelligence reports for marketing data on competitive information, which led to an increase in revenue for the client.

Collaborated with sales and marketing management to achieve goals in visual and compliance audits for high profile clients.

Completed strategic competitive analysis by assessing strengths and weaknesses of competitors and managing new product, content releases and installed new software for launches.

Chief Executive Officer, 03/2006 to 06/2012

Hocus Focus Event Design – Plymouth, MA

Designed new operating procedures and regulations to reflect more efficient policies, procedures, and standards.

Drafted monthly projections, quarterly reports, marketing plans, a budget that cut costs by 20% and composed agendas for committee meetings.

Increased community awareness through events, professional groups, and community involvement.

Established and maintained business accounts, reconciled and processed expense reports, completed purchase orders and invoices.

Built relationships with key industry insiders and represented the company at local business conferences.


Masters of Business Administration, (MBA): GPA 3.93

Plymouth State University - Plymouth, NH

Bachelor of Science degree: General Management

Bridgewater State University - Bridgewater, MA

Associate of Applied Science degree: Fashion Merchandising

Bay State College – Boston, MA


Certificate- INBOUND Marketing - Hubspot

Licensed Real Estate Salesperson

Additional Information

Proficient in Microsoft Office Suite, MRP/ERP and CRM software.

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