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Senior Marketing Manager

Caldwell, Idaho, United States
August 16, 2018

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Regional Sales Manager Senior Marketing Manager

Qualifications Profile

Goal-oriented, results-driven, and dynamic professional, offering extensive experience in driving sales optimization, strategic marketing efforts, and business development. Concept-to-execution leader; able to penetrate target market, expand client base, generate high-volume sales, and boost revenue growth through creation and deployment of cross-functional category sales and marketing plans. Expert at meeting and surpassing sales and business goals through hands-on training, supervision, and development of top-caliber individuals. Adept at establishing and maintaining relationships with diverse professionals.

Areas of Expertise

Account Management

Food Supply Chain

New Development Marketing

Multimedia Marketing Campaigns and Promotional Events

Business and Client Prospecting

Strategic Planning and Implementation

Return on Investments Analysis

Sales Presentation Delivery

Professional Experience

Hibu, Boise, ID

Digital Marketing Manager 2017–Present

Work collaboratively with business owners in developing and implementing digital online marketing solutions

Take charge of prospecting new businesses, while generating and maintaining client base

Display skills in providing clear explanations of complex technical concepts including search engine optimization (SEO), search engine marketing (SEM), and online display

Prepare and deliver personal and virtual presentations of solutions

Impact Radio Group, Boise, ID

Local Sales Manager 2004–2017

Strategically planned ideas and promotional events in collaboration with the agencies

Established tracking methods for return on investments (ROI) on marketing campaigns

Rendered assistance in facilitating client and community events such as Boise 4th of July fireworks, Idaho food bank turkey drive, and community baby shower

Provided effective management and trainings to the Sales Team consisted of new sales representatives regarding sales ideas, closing techniques, and strategies implementation

Worked in partnerships with the outside partners, advertising agencies, and market research companies for the generation of promotions and community events as well as sustaining marketing plans

Efficiently fulfilled numerous tasks which included sales operations, contracts negotiations, pricing, scheduling arrangement, collections, and follow-up

Initiated the development of new business and marketing plans for new and existing businesses which involved creating and launching multimedia marketing campaigns as well as promotional ideas toward new business growth and bottom-line results

Brought significant role in boosting personal account list from $8K monthly to more than $80K in less than two years

Played an integral role in continuously attaining and surpassing monthly sales goals

Made major contributions in implementing cross-functional strategic marketing plans, while generating strategic growth opportunities for $8M budgets and revenues

Drove efforts in increasing annual budgets and boosting ROI year-over-year (YOY) through expert mentorship and supervision to the Sales Team

Additional Experience

Bob’s Steak and Spirits, Nyssa, OR

Partner 2009–Present

Facilitate various marketing events including food shows for customer and distributor

Seamlessly handle and administer supplier and distribution negotiations, while managing pricing


Bachelor of Science in Business Marketing with Minors in Advertising Communication and Accounting

University of Idaho – Moscow, ID

Member, American Marketing Association Member, 2003 NSAC Ad Team and Presenter at National Conferences

Active Member, Alpha Gamma Delta Sorority

Technical Acumen

Microsoft Windows and Office Suite Photoshop Publisher MAC compatible Social media SEO Web Design Arbitron Nelson WideOrbit Marketron Salesforce GoToMeeting Zoom

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