Sign in

Sales Engineer

Fremont, California, United States
August 15, 2018

Contact this candidate



510-***-**** ç çFremont, CA 94538



Experienced Business Development professional with a Masters in Mechanical Engineering and 9 years of experience in the industrial automation field

Fluent in Mandarin and English and has experience working with Chinese-based Companies.

Work-related experience in: Allen Bradley IA product line, including Allen Bradley PLC, (Logix platform, RSLogix 5000), HMI&SCADA system (Factorytalk visualization platform, FactoryTalk View SE/ME, FTview Studio), Servo motion control (Kinetix system), and PlantPAx (process control platform), advanced smart sensors, and RFID products.

My background is unprecedentedly unique blending of engineering background, OEM (Original Equipment Maker) industry experience, and a strong desire to work with customers to influence company’s sales and product applications. My working experience spans across multiple disciplines – marketing, sales, and engineering – and across multiple development and manufacturing applications. I am a self-motivated, and autonomous person, committed to teamwork.

Certificate LAMP Large Account Management Process Customer Centric Selling



Manager/Business Development & Operations

Successfully made profit with up to 40% gross margin three years in a row by leading company, including three partners and four employees, to provide engineering solution and technical consulting service to end-customer in United States and Great China; work in the application of automotive, electronics, home appliances, LED lighting module and outdoors score board.

100% meet customers’ shipment demand, and satisfy RFQ of design project according to project timeframe by managing and sourcing qualified supply chain distributors/suppliers in China and Taiwan market. Managed company operations, people management, coordinating cross-functional communication.

Achieving 15% YOY revenue growth by creating new business momentum. In order to respond to China’s soaring labor cost, increase manufacturing efficiency and safety during production process, sourcing and importing high end semi-automation equipments from EU, and promoting in southern Great China, including counterbalance cranes, ergonomic handling, vacuum manipulator module and so on, especially in intelligent warehouse industry, electrics industry, glass manufacturer, textile manufacturer, materials handling and so on.

ROCKWELL AUTOMATION, Taiwan Jul 2010- Dec 2014

Key Account Manager of OEM (Original Equipment Maker) Industry/Sales Engineer Jul 2012-Dec 2014

Achieve personal sales order and shipment AOP 3 years in a row and Consistently ranked #1 Key Account manager on OEM team

Lead distributor regional sales team to achieve their AOP by coaching distributor regional sales team and working with distributor district sales manager to develop team members’ sales capability.

Increase 30% project win rate accelerate project development by decipher customer organization structure, identity decision maker and coach, purchasing process and behaviors, then setting up business action plan, business strategy to expand existing 30 key accounts’ base and develop long-term relationship.

Achieve YOY Growth at least 25% by develop new business in target applications, such as packaging machine, conveying machine, printing machine, webbing machine, and pressing machine, by replicating existing successful experience and solutions to potential customers across customer sites and across industry boarder.

Achieve key global account AOP in Taiwan, by cross-functionally cooperate with headquarter sales team and Intimately understand the processes used and issues faced at target customers, such as Kimberly-Clark, 3M

Manage sales funnel, monitor selling process, and increase project win rate through CRM and SAP system according

Develop customer value propositions and ROIs that are competitive or better than the competition in the customer's view. Obtain placement on Approved Vendor Lists.

CHING-CHICHEN ç510-***-**** ç ç PAGE 2

IA (Integrated Architecture) Technical Consultant/Sales Engineer Jul 2010-Dec 2012

Achieve team’s AOP two years in a streak, and 15%YOY growth by delivering IA product line technical knowledge, including Allen Bradley PLC, (Logix platform, RSLogix 5000), HMI&SCADA system (Factorytalk visualization platform, FactoryTalk View SE/ME, Studio), Servo motion control (Kinetix system), and PlantPAx (process control platform), to distributor and SI.

Coach distributor’s product specialists to equip with essence of product promotion competency by hosting technical training.

Provide pre-sales technical support by hosting product launch seminar, marketing events, on-site production introduction, and internal technical training.

Increase 50% business win rate by provide pre-sales professional consultancy service to customer, SI, distributor and internal sales team.

Decrease 30% customer’s production line downtime by joining On-site troubleshooting along with distributor and system integrators, such as supporting semiconductor industry troubleshooting, network system troubleshooting,

SHL-GROUP, LTD., Taiwan Oct 2008-Jun 2010

Mechanical design engineer

The SHL Group is the world's largest privately-owned designer, developer and manufacturer of advanced drug delivery devices, including pen-injectors, auto-injectors and inhaler systems.

100% accomplish assigned project and enhance efficiency by cross-function teams-communication, sourcing appropriate external vendors and integrated different essential resources harmoniously.

100% meet customer RFQ to define mechanical function by defining the spec. of components, such as valve, pump and materials, designing product structure and internal component layout, preparing drawings with AutoCAD, and Solidworks.

Creating, assembling and testing product prototype and samples for customer verification

100% meet customer demanding project timeframe by managing the overall project performance, including target, financial, scope, schedules, quality, and project requirements.

100% meet customer’s safety standard request by co-working with safety certificate supplier,such as UL, CE, and SGS

implemented air leakage experiment to define the function of our products


Project Engineer

Decrease production line downtime and increase production efficiency by maintaining Allen Bradley and Modicon control system of tire curing press machine, and troubleshooting process issues, including Allen Bradley PLC, (Logix platform, RSLogix 5000), HMI&SCADA system (Factorytalk visualization platform, FactoryTalk View SE/ME, Studio), and Modicon Quantum system

100% accomplish supervisor’s annually assigned project and enhance efficiency by cross-functional teams communication, sourcing appropriate external vendors and integrated different essential resources harmoniously.

100% fix mechanical issue in overall plant by fixing, and re-designing machine parts by AutoCAD, and Solidworks.


University of Buffalo, The State University of New York 2005- 2007

Master of Science, Mechanical and Aerospace Engineering

GPA: 3.7/4.0

Skill Matlab, Language C

Major: Heuristic Optimization, Mathematical Optimization

Contact this candidate