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Social Media Marketing

San Jose, California, United States
August 15, 2018

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Nathan Fuja



Focused, multifaceted marketing leader known for high level knowledge of brand marketing; from managing, strategy assessment, responding to inquiries, proposal writing, budgeting, client management, client negotiation, positing, placement and maintaining client relationships. Successfully created a comprehensive, aggressive and well defined annual strategic marketing plan that addresses market changes in both customer and competition. Consistently exploring and introducing new and innovative marketing concepts that result in product differentiation and competitive advantage. Adept at managing teams and working with multiple departments to achieve results.


Business Development

Customer Retention

Data Analysis

Leadership and Mentoring

Creative Branding

Strategy and Execution

Product Development

Content Marketing

Advertising Planning

Public Relations

Vendor Management

Experiential Marketing


Partner 2015 – Present

Strategic Outsource Solutions

Restructure business practices

Create new brand identity to address target market

Develop additional revenue streams

Reduce spend and end redundant processes

Work with development team to market test potential offerings

Evaluate assets to reduce expenses and better utilize brand resources

Adjust focus and goals of internal team

Restructure identity, position, messaging and product offering

Refine go-to-market plan utilizing inside and outside resources

Reinforce changes to create a perception of organic evolution

Leverage competitive market analysis to revise target and increase sales

Assess and rework brand and product strategy

Collaborate with product development to create unique product offerings

Expand brand reach and market share through press, social media, events and additional products

Vice President of Marketing 2010 – 2015

Audigier Brand Management Group

Oversaw business development and strategic partnerships

Planned brand experience to reflect and surpass expectations

Developed strategic partnerships to increase brand value

Managed licensing and ensured brand integrity

Streamlined processes to make ABMG more effective and keep partners properly aligned Senior Marketing Strategist to bebe Founder 2007 – 2012 bebe Stores, Inc.

Revised brand strategy and alignments to improve identity and sales

Created social media plan and presence across all channels

Reduced annual advertising spend by $4M through contract negotiations and market analysis

Strengthened presence in key markets, 12% annual revenue increase in key markets Vice President of Marketing 2005 – 2007

Christian Audigier (Nervous Tattoo, Inc.)

Formulated the brand identity to position Christian Audigier as aspirational to Ed Hardy

Managed the design and build of the website

Oversaw branded events, co-branded partnerships - resulting in a 25% sales increase

Grew the company from $0 to $50M in 2 years

Vice President of Marketing 2004 – 2007

Ed Hardy (Nervous Tattoo, Inc.)

Created the brand identity, messaging and all collateral

Developed the strategic Marketing and Public Relations roll out plans

Oversaw the company store locations and floor plans

Grew the company from $0 to $360M in 3 years


San Jose State University 1998

BA: Clinical Psychology

Marketing Business Social Psychology

Summa cum laude


Dana Kline (Professional)

(347) 782 – 3023

Dawn Kelly (Professional)

(310) 251 – 4383

Sherise Bright (Professional)

(323) 868 – 6932

Ashley Kemp (Professional)

(949) 322 – 5372

Contact this candidate