Social Media Marketing
Resume:
Nathan Fuja
**********@*****.***
Overview
Focused, multifaceted marketing leader known for high level knowledge of brand marketing; from managing, strategy assessment, responding to inquiries, proposal writing, budgeting, client management, client negotiation, positing, placement and maintaining client relationships. Successfully created a comprehensive, aggressive and well defined annual strategic marketing plan that addresses market changes in both customer and competition. Consistently exploring and introducing new and innovative marketing concepts that result in product differentiation and competitive advantage. Adept at managing teams and working with multiple departments to achieve results.
Skills
Business Development
Customer Retention
Data Analysis
Leadership and Mentoring
Creative Branding
Strategy and Execution
Product Development
Content Marketing
Advertising Planning
Public Relations
Vendor Management
Experiential Marketing
Experience
Partner 2015 – Present
Strategic Outsource Solutions
Restructure business practices
Create new brand identity to address target market
Develop additional revenue streams
Reduce spend and end redundant processes
Work with development team to market test potential offerings
Evaluate assets to reduce expenses and better utilize brand resources
Adjust focus and goals of internal team
Restructure identity, position, messaging and product offering
Refine go-to-market plan utilizing inside and outside resources
Reinforce changes to create a perception of organic evolution
Leverage competitive market analysis to revise target and increase sales
Assess and rework brand and product strategy
Collaborate with product development to create unique product offerings
Expand brand reach and market share through press, social media, events and additional products
Vice President of Marketing 2010 – 2015
Audigier Brand Management Group
Oversaw business development and strategic partnerships
Planned brand experience to reflect and surpass expectations
Developed strategic partnerships to increase brand value
Managed licensing and ensured brand integrity
Streamlined processes to make ABMG more effective and keep partners properly aligned Senior Marketing Strategist to bebe Founder 2007 – 2012 bebe Stores, Inc.
Revised brand strategy and alignments to improve identity and sales
Created social media plan and presence across all channels
Reduced annual advertising spend by $4M through contract negotiations and market analysis
Strengthened presence in key markets, 12% annual revenue increase in key markets Vice President of Marketing 2005 – 2007
Christian Audigier (Nervous Tattoo, Inc.)
Formulated the brand identity to position Christian Audigier as aspirational to Ed Hardy
Managed the design and build of the website
Oversaw branded events, co-branded partnerships - resulting in a 25% sales increase
Grew the company from $0 to $50M in 2 years
Vice President of Marketing 2004 – 2007
Ed Hardy (Nervous Tattoo, Inc.)
Created the brand identity, messaging and all collateral
Developed the strategic Marketing and Public Relations roll out plans
Oversaw the company store locations and floor plans
Grew the company from $0 to $360M in 3 years
Education
San Jose State University 1998
BA: Clinical Psychology
Marketing Business Social Psychology
Summa cum laude
References
Dana Kline (Professional)
(347) 782 – 3023
****.*******@*****.***
Dawn Kelly (Professional)
(310) 251 – 4383
***********@*****.***
Sherise Bright (Professional)
(323) 868 – 6932
*************@*****.***
Ashley Kemp (Professional)
(949) 322 – 5372
******.****@***.***
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