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Sales Management

Miami, Florida, United States
August 15, 2018

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305-***-**** •


Innovative, entrepreneurial, and solution driven Finance thought leader with extensive

international management experience that includes formulating impactful financial

strategies and structures for diverse companies ranging from Fortune 500 to medium-sized

privately held enterprises. A decisive and motivating communicator with a talent for

developing trusted and productive relationships across all levels, both internally and

externally. Strong ability to develop complex financial models designed to acquire new

business, launch new products, and expand into new markets. Deep understanding of

diverse business processes gained through 7 years of high profile audit/risk assurance

experience at a Big 4 company and progressive career experience in corporate finance.

Core Competencies:

Financial Planning & Analysis • Operations Management • Financial Modeling • Mergers &

Acquisitions • SEC & Management Reporting • Budgeting & Forecasting • Policies &

Procedures • Client & Vendor Relations • Credit Risk & Receivables • Treasury/Cash

Management • Risk Management • Internal Controls and Process Improvements • Internal

and External Audit Management • General Accounting (US GAAP and IFRS) • Tax Planning

& Compliance • Transfer Pricing • ERP Implementation and Upgrades • Contract

Negotiations & Reviews • Project Management • Team Leadership

Major Experience in the following Industries:

Consumer goods manufacturer, banking, shoes & apparel, biotechnology &

pharmaceuticals, health/managed care, medical devices manufacturer,

technology/telecommunication products wholesale distribution, communications and

networking manufacturing, food/fresh produce, agriculture and not-for-profit.


THE CFO CENTER, Miami, FL • 2016-Present

Leading provider of CFO services for the small to medium size market with over 500


CFO / Consultant

Partner with business owners, CEOs and entrepreneurs in developing company vision,

long-term direction, and tactical initiatives. Deliver critical financial insights and strategic

support in areas of business performance, analysis, and planning. Oversee all facets of the

finance function including accounting & reporting, controlling, tax planning and compliance,

budgeting & forecasting. Implement cash management best practices, provide accurate

forecasts, and assist company management in obtaining debt/equity financing. Manage due

diligence and provide knowledgeable assistance with negotiations related to mergers &

acquisitions on both selling and purchasing sides. Perform divestitures and exit strategy

planning valuations. Implement cost reduction initiatives and turnaround programs. Conduct

business process and IT systems implementations and conversions.

• Turned a $5M cash deficit into an operating cash flow surplus over a 6-month

period by streamlining expenses and improving the cash generation cycle through

systematic reduction in collections days.

• Established financial controls, accounting standards, systems, procedures, policies,

and cash flow controls for a $22M Health/Managed Care company private equity

backed firm. Presented quantitative and qualitative KPIs with plan for corrective



• Turned around EBITDA from a negative to a $2.4M positive.

• Played key role in upgrading accounting system from QuickBooks Enterprise to

Microsoft Dynamics GP, established a meaningful chart of accounts, financial reports

and ensured there was no migrated data missing.

• Developed customized reports such as customer aging, vendor trial balance, cash

flow, and profitability analysis.

LUIS BRITO, CPA • Page 2 • 305-***-**** •

• Grew a Packinghouse and Distribution Center operations into one of the largest in

the South Florida industry with a $3.5M capital improvement and 30% additional


• Delivered a 60% increase in sales by spearheading a $12M purchase of 300 acres

of land with a packing house and secured a 15-year finance funding.

• Structured and negotiated a $15M private equity deal to turn around a major floor

retailer and stave off bankruptcy proceedings.

• Drove significant improvements in corporate governance, segregation of duties,

system access/conversions and disaster recovery.

FYFFES NORTH AMERICA, Coral Gables, FL • 2008-2016

Imports and distributes fresh fruit, vegetables and packaged snacks from Central and South

America with yearly sales of $200M. Part of Fyffes PLC Group, a $2B major European

grower, marketer and shipper.

Chief Financial Officer

Oversaw supply chain and fruit procurement in Central and South America with weekly

shipping import services of 350 containers per week to 3 major ports in the US. Supervised

staff of 15 personnel and directed all finance, accounting, and administrative operations

including supply chain, HR and IT. Held oversight for Treasury/Cash Management, Credit

Risk and Receivables, Vendor Relations and Payables, General Accounting (US GAAP and

IFRS), Financial Reporting and Analysis, Budgeting and Forecasting, and Tax Planning and

Compliance. Developed transfer pricing guidelines in a multi-state and international

environment. Ensured compliance with established KPIs. Implemented a pre-booking

process and rolling forecast. Provided Salesforce CRM solution for automating processes

and integration of customer service.

• Served on the Board of Directors providing strategic financial recommendations and


• Made key contributions to development and implementation of company’s key

strategies including go to market, marketing initiatives, implementation of new products,

and expansion to new geographic areas such as US and Canada West Coast.

• Increased sales growth from $120M to $200M per year.

• Converted a $15M deficit into a $6M operating cash surplus over a 3-year period by

improving collections and ensuring systematic QC inspections to reduce customer


• Led all phases of successful acquisition of a $60M melon business that became the

leading winter fruit importer and distributor to the USA and Canada with 25% YoY sales


• Successfully steered all phases of a 50% sale of the company equity to a major

European investor through a stock redemption agreement.

• Ensured systematic QC inspections to improve quality of fruit sold and reduced

customer claims from $1M to less than $100K per year. Established a divert system to

mitigate losses by shipping and selling fruit to the secondary market.

TECH DATA CORPORATION, Miami, FL & Clearwater, FL • 1999-2007

$44B Global wholesale distributor of technology products with $1.5B sales in Latin America.

Regional VP Finance, Latin America and the Caribbean


Consolidated financial results for all Latin America subsidiaries. Provided successful

recommendations for corrective business actions in areas of product pricing, discounts,

general contract T&Cs, inventory planning/capacity and the proper use of co-op marketing

funds. Held oversight for budgeting, forecasting and revision processes. Designed and

implemented internal financial controls structure.

• Oversaw due diligence and the successful integration of 4 new subsidiaries into

existing regional responsibilities as part of a $350M acquisition.

• Organized and restructured subsidiaries securing savings of up to $2M.

LUIS BRITO, CPA • Page 3 • 305-***-**** •

• Planned and implemented a currency hedging program in Argentina and Brazil that

led to an additional $10M in financial gains.

• Successfully oversaw and implemented SOX compliance using COSO criteria and


• Spearheaded and managed implementation and integration of SAP ERP and

Oracle Hyperion reporting software throughout the LATAM region.

JOHNSON $ JOHNSON, Miami, FL and Mexico City, Mexico • 1995-1998

Medical Devices Division: $800MM/year Sales Revenue in LATAM and $100MM in Mexico

Finance Director

• Integrated $100MM acquisition into the LATAM portfolio of companies.

• Built an effective accounting and finance department in Mexico, including financial

reporting, treasury, tax planning, currency hedging, credit/collections,

inventory/operations management, imports, accounts payable, insurance/risk mgmt,

and payroll.

• Worked on a shared service basis with Jansen Pharmaceuticals and J&J Consumer

Products on treasury/cash management, development of internal controls, audit and

risk management, price/intercompany transfers tax strategy, and development of key

performance metrics for internal quality excellence program.

PRICE WATERHOUSECOOPERS, Rio de Janeiro, Brazil • 1986-1993

Manager Audit/Risk Assurance

Major engagements include:

• JPMorgan Chase Bank, IBM, Exon Mobil, Petrobras, L’Oréal, International Flavor &

Fragrance among other Fortune 500 and large to medium size local companies


Master of Business Administration in Finance

University of Minnesota, Minneapolis, MN

Bachelor’s Degree in Economics and Accounting

Gama Filho University, Rio de Janeiro, Brazil


Fluent in Spanish & Portuguese


Expert in Excel / MS Office/ Oracle Hyperion / SAP SE/ Concur/ Aptean Ross / Famous /

Targit (BI) / QuickBooks / Microsoft Dynamics GP among other relevant programs


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