MICHAEL CARNEY
Valrico, FL • 813-***-**** • gulfshoresolution.com • *****************@*****.***
SUMMARY
I am a creative leader, integrating individual value elements within an organization into a larger, more valuable solution to meet customer needs. I have over twenty years of graphic design and management experience in the creative field provides the enabler for seeing opportunity in every customer or organizational problem. While process is important, I am ever vigilant that the process does not become a means unto itself, taking the place of the real objective of efficiently accomplishing the task at hand. I enjoy what I do immensely, developing and executing unique, creative deliverables that leverage all available resources from within and outside the company. I am completely comfortable presenting campaign approaches to general management, and to customers. I have developed many key relationships throughout the years at many U.S. and several international corporations.
EXPERIENCE
GulfshoreSolution 2007-Present
Consultant/Owner Tampa, Florida
Founded and established a business structure used by several businesses to manage and publish magazines and newspapers. Performed freelance design and creative services for several companies including YMCA, Topps, Inc., K-Swiss, General Electric, and KFORCE. Major Accomplishments include:
• Created a sports collectible magazine with a monthly circulation of 58,000 in the state of Florida. Featured in Entrepreneur Magazine, Florida Leader magazine and University of South Florida Oracle.
• Constructed a successful business model for a magazine to assist disabled American veterans. Authored complete business plan and designed office operating procedures. Business developed successfully to the point of expanding into a national franchise.
Optum 2011–2017
Design Supervisor Tampa, Florida
Led design team for leading Workers’ Compensation Pharmacy Benefits Manager including business-to-business advertising, promotion, and sales and account management support. Worked with brands including Southwest Airlines, Walmart, CVS, USPS, Department of Homeland Security, US Border Patrol and 911 Insurance Fund.
• Designed unique proposals responsible for millions of dollars in new business wins.
• Partnered with cross-functional teams on new product launches and new client implementations.
• Managed re-branding integration including all sales collateral internal collateral as well as injured worker-facing materials. The re-branding initiative began with identifying proper Pantone colors and logo to represent the brand.
• Identified opportunities and implemented cost savings for mass mailings resulting in savings of $120,000 in first five months of 2017.
• Obtained Federal clearance in order to join USPS integration team. Ernst & Young 2004-2007
Design Manager Tampa, Florida
Managed all creative aspects of Global Pursuits Group business pursuits, involving US Fortune 500 and several international companies. These included American Express, Kodak, AIG, Delphi Automotive Group, Bristol-Myers Squibb, Heinz, Zurich Financial, Apple Computer, Tech Data, Danka Business Systems, The Carlyle Group and Sony Corporation. Develop pursuit strategies, competitive comparisons, executive management briefings, branding solutions, multimedia content, and graphic elements. Manage local design teams, photo and video sessions, vendor outsourcing, international team coordination, and print production. Interviewed, hired and trained design managers in Europe and the US participating in Global Pursuits Group. Major Accomplishments include:
• Planned a comprehensive multimedia proposal resulting in the capture of a $50M award from Kodak, with out year potential exceeding $150M. Managed and coordinated three simultaneous video shoots in three different states. Lead post production team in the editing and deployment of the final project. This new market entry was won against a multi- year incumbent.
• Pioneered unique proposal concept involving global coordination of teams in 29 countries. Concept used a passport to communicate the seamless integration of our global team to serve Tech Data. This strategic win resulted in $88M in new business the first year, with 3 year potential of over $320M.
• Developed comprehensive branding for the AIG audit proposal based on the new CEO’s corporate vision. Supervised local designers to ensure quality adherence to branding, maximizing visual impact. New audit business valued at $65M. Ernst & Young 1999–2004
Senior Designer Tampa, Florida
Created proposals, internal national marketing material, web site graphics and content for the company website, seminar brochures, training manuals, operations manuals, flash media, internal training videos, and online databases. Developed packaging for both internal communications as well as business development items. Managed print projects from concept, design, commercial printing oversight to delivery. Major Accomplishments include:
• Developed a business case to implement a new in-house video production process. Resulted in subsequent savings of
$75,000 per year, with a 60% reduction in cycle time.
• Proposed and designed a Florida Events web site to capture and communicate seminars, directors panels, Florida Entrepreneur Of The Year information and registration and recruiting events.
• Chaired Ernst & Young National Designer Review Board. Board was responsible for reviewing and approving all applications for hiring and promotion to all levels of design positions.
• 2002 Photoshop World Guru Award Finalist.
• Over a dozen freelance photos purchased from me by Ernst & Young for use in their global branding. SOFTWARE EXPERIENCE:
Adobe Indesign
Adobe Photoshop
Adobe Lightroom
Adobe Illustrator
Adobe Captivate
Adobe Dreamweaver
Adobe Flash
Adobe Acrobat Pro
Microsoft Word
Microsoft PowerPoint
Microsoft Excel
Microsoft Outlook
WordPress
CSS
HTML
XML
SiteFinity
SharePoint
EDUCATION
Associate of Arts, Hillsborough Community College
Business Major, University of South Florida
MICHAEL CARNEY
2917 Amber Oak Drive • Valrico, FL 33594 • 813-***-**** • gulfshoresolution.com