Marketing Manager

FALGUNI RAVAL

***** Cadillac Avenue, Los Angeles, CA 90034 *Cell: 323-***-**** ***********@*****.***

Marketing executive with 15+ years of experience of driving business growth via both online and offline marketing channels across varied industries in US as well as in international markets (AU, EU and Asia).

Strategic thinker, with sharp analytical skills and unique combination of brand management and performance driven marketing expertise under stringent ROI metrics for both B2B and B2C audiences

EXPERTISE (KEY AREAS):

* Direct Marketing * SEM-PPC Certified

* B2C Acquisition * Online Display

* B2B Lead Gen * Affiliate Marketing

* B2B Demand Gen * Email Marketing

* M&A-Migration experience * Inbound Marketing Certified

* Website User Experience * Social Marketing/Hootsuite

* Marketo Certified * Salesforce Certified

EXPERIENCE: J2 GLOBAL, Los Angeles, CA

Enterprise Sr. Marketing Manager, Online Backup; eFax Corporate, LiveVault (2016-Current)

Responsible for the creation and implementation of eFax and Enterprise Backup marketing plans and budget management

Manage and coordinate marketing, advertising, media buying and promotional activities. Responsible for lead generating campaigns via PPC, Content Syndication, Social and other channels

Develop, implement Inbound and Outbound marketing strategies that optimize website and content resources to attract visitors and convert suspects prospects leads opportunities

Establish analytics dashboard and report KPIs to all stakeholders weekly or as needed basis

Collaborating with Product to develop partner-specific content materials and customer-facing collateral to support our key channel partners, resellers and end customers

Develop core positioning, messaging and segmentation. Develop and manage sales tools including sales presentations, ROI calculators, and positioning documents

Manage all elements of tradeshow and event logistics, including booth space rental, ordering services, shipping logistics, graphic displays, lead retrieval, reporting, etc.

Intermediate expertise with Marketing Automation tools (Marketo) and CRM (Salesforce)

Working expertise with Hootsuite and content distribution to various social channels –LinkedIn, Facebook, Twitter, etc.

Work cross-departmentally and collaboratively with the Sales teams, Product Management, Creative and other Marketing teams

International Sr. Marketing Manager – eFax, MyFax, Web24 Hosting (Sept 2011-2015)

Business Owner for International Marketing for all ‘Fax’ brands including Demand Gen and UI

Generate monthly online credit card subscriptions for eFax packages in US and international markets

Accountable for implementation of marketing and online plans to grow business across all channels such as PPC, Affiliate and Display. Main lead to manage agency relationship

Drive Retention efforts working with Finance and other departments to improve churn & cancellation rate

Participated with website redesign for new acquisition in Australia and setting up online sales channel

Worked extensively on due diligence, pre & post close process while acquiring and merging new companies into existing J2 portfolio

Accomplishments:

White label reseller relationship management in Canada with annual revenue of 2-5M

Identify business opportunities and drive market growth. Projected Revenue increase from 2011 to 2012 by 26% and projected increase from 2012 to 2013 by 20%

Executed PPC Search efforts for Web24 Hosting to acquire online signups increase from 2x to 50x /month

UOL - NETZERO, CLASSMATES.COM, LA, CA Director, Media Operations :(Mar 2006-May 2010)

Accountable for planning and execution of ALL media related activities, both offline and online

Managed PPC and SEO efforts for all brands – NetZero, Juno, Classmates, MWS and Photosite

Responsible for providing direction and objectives to the agencies on a day-to-day basis. Worked with all 1st and 2nd tier Search Engines on a regular basis

Negotiated with various online publishers and ad networks different pricing models such as CPM & CPA to acquire online acquisitions (online subscriptions) for Classmates

Managing a broad network of 10,000 affiliate partners and external communications for NetZero

Executed Television targeted strategies to influence NetZero Call Volume and Sign-Ups in most cost efficient manner. Responsible for allocating $10MM marketing budget promoting NetZero brand

Reported weekly to the VP and CMO of Marketing on performance and KPI metrics

Accomplishments:

Employed Remnant/DR buying tactics to lower CPA by at least 10% consistently over three years

Executed PPC Search efforts for Classmates to bring the net CPA by 40% after acquisition

Allocated Internal Marketing inventory on Netzero.com to products and brands that yield maximum revenue for the company. Directly responsible for generating revenue of $1M by optimizing ad space

Manager, Media Operations: (Sept 2004- Mar 2006) /Online Media Analyst: (Feb 2002 – Sept 2004)

Responsible for day-to-day bid management and optimization for all Paid Search initiatives

Managed online media programs for Classmates & NetZero ISP and maximizing ad efficiencies

Projected the net ROI and CPA for the division on a weekly basis

Citrus (TMI), LA, CA (Jun 2000–Feb 2001) Associate Media Director: Sephora, Stamps.com, ePolicy

Developed online communication strategies and tactics to aggressively achieve client objectives

Developed the “Strategic Partnership Recruitment” division and pursued top level affiliate partners

Responsible for a team of four media planners and buyers and managed all media related functions

GREY ADVERTISING, LA, CA (Jun’96–Feb’99) Media Supervisor: US WEST, Coldwell Banker, Edison

Supervised the development of media presentations, plans, and recommendations. Provided direction on a strategic level. Provided structure and directed day-to-day media activity

Managed the planning and implementation of advertising activity in 43 DMAs for all media (Spot Television, Spot Radio, Out of Home and Print)

Supervised two planners and one assistant planner and contributed towards their training and professional growth. Supervised timelines and prioritized projects to manage the workflow

DDB NEEDHAM, LA, CA (Feb’94-Mar’95) Assistant Media Planner: Universal Studios, CityWalk

EDUCATION/SKILLS:

Project Management Skills, Saisoft Inc., Los Angeles, CA

Diploma in Advertising & Marketing; St. Xavier's Institute of Mass Communications, Bombay

Diploma in Computer Graphics, ICDC College, Los Angeles, USA

Bachelor of Commerce in Accounting, H R College of Commerce & Economics, Bombay

Microsoft Office Suite (Excel, Word, PowerPoint, Adobe)

Salesforce, Marketo, Campaigner, Hootsuite, Adwords, Gemini, Bing, Apple Search

Harvard Graphics, Photoshop, Illustrator, Dreamweaver, basic HTML

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