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Manager Product Development

New Delhi, Delhi, India
August 14, 2018

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Shruti Yadav Contact: 989-***-**** E-mail:

Linkedin Profile:, Portfolio Profile :



An exceedingly motivated and result oriented professional with more than 7 years of experience in product development. I have passion for driving products and ideas, problem solving from inception to launch into the market. Overall experience is 13+ years blended with Usability and Product Development.


Product Requirement Documentation

Waterfall Framework

User Interface Designing

Agile Methodology

User Acceptance Testing

Product Development Life Cycle

Requirement Gathering/Analysis

Product Roadmap

Efforts/Time Estimations

Revenue Generation/PLC

Business Process Improvement

Product Launch

Key Responsibility Areas

Identifying and analysing client’s specific business needs and make recommendations for cost effective system.

Responsible for: Product Development & Management, UI/UX, Product Ideation & Conceptualization, Driving Efficient Operations and Functional Strategies enabling timely delivery of projects and client deliverables.

Accountable for defining business-plan and product road-map of entire business module.

Explore the ways to enhance the user experience and create a value proposition for the end user of the product and services being offered for user engagement and product enhancement.

Responsible for Sprint planning, Writing user stories, Creating Wireframes and PRDs,

Daily Scrum meetings to keep a check on development and meet release dates.

Responsible for providing Business plan and business use case for the products, solutions and future feature/version iterations.

Doing Surveys and study feedback for new ideas and Data for making right decision.

Involved in Product Launches and marketing, Revenue Generation, Customer Feedback/queries

Team Management

Exhibiting strong leadership quality and expertise in training and monitoring the performance of the staff to ensure their efficiency.

Addressing the concerns arising in the work processes and initiating team motivational activities to bring in a harmonious work culture and increase in overall productivity of the team.

Doing Beta releases, defines problems or risk and managing feedback and closely working with QA Team for issues coming up, identify best possible solutions.

Single POC among cross functional teams.



Minda iConnect Pvt. Ltd – Uno Minda Group Jan 2015 – April 2018

Minda iConnect Pvt. Ltd. has been incorporated in the year 2014 year with a vision to contribute to telematics domain and deliver enhanced value to car owners and automobile manufacturers by offering end to end 'connected car' solutions.

Key Deliverables:

Launched BETA VERSION OF SMLSAARTHI for SML ISUZU – An app for Fleet market

Launched Connected Car concept in Hconnect APP for Honda in after market

Successfully launched CAROT App for both Android and IOS

Successfully launched brand website :


ABC Consultants – Brand Headhonchos March 2012 – Jan 2015

Founded in 1969 by Dr Bish Agrawal, ABC Consultants is the pioneer of organized recruitment services in India. was founded in 2010 with a vision to offer experienced professionals specialized job search & career needs.

Key Responsibilities Areas

Involved in the translation of the Client’s business requirements into specific applications or process design.

Framing the design and feasible implementation approach to meet the necessary requirements for the business.

Collaborating with usability (UI/UX team) & technology team to develop a deep understanding of customers; identifying gaps in core product functionality and building right set of corrective features and tracking adoption of the same.

Managing end to end product life-cycle: ideation, inception, launch and future enhancements in the product.

Spearheading the function of creating Product Requirement (PRDs)/ user stories to effectively manage trade-offs between costs/schedules versus customer benefits.

Monitoring key performance metrics and coordinating with cross-functional teams to take corrective actions if needed.

Key Deliverables:

Strategically launched (Senior Management Job Portal) from scratch. Was directly involved in creation of PDLC, MR, PRD, Wire Frames, Competitor analysis etc.

Automate the Shopping Cart flow for the Headhonchos Portal with an objective to reduce the number of dropouts and successfully increased the sales by 30% through online transactions.


BenefitsPlus Media ( Group Co. of Infotel Group) April 2011 - March 2012

Key Responsibilities Areas

Responsible to interact with various clients and / or stakeholders to determine their problem statement through requirements gathering, conduct analysis of the requirements and come up with requirement and system specification document.

Responsible for conceptualizing product features to be implemented in major releases and secured budgets by working with Technology, Operations teams.

Preparing use cases, test plan and efforts and cost estimation

Involved in preparing the Product Roadmap and scope document for releases.

Actively involved in product demos to prospective clients.

Supervising progress of the work and synchronizing the team towards possible solutions in face of roadblocks.

Ensure user stories, PRDs, flow diagrams and wireframes are properly translated to the live site and drive problem resolution once new features have gone live.

Undertaking competitor analysis and preparing benchmark report on the same.

Suggested improvements to existing systems/ processes/ products to increase revenue and reduce overall cost of operations.

Past Experience as Usability Design Manager

Design Manager – User Interface Fashion and You August 2010 - April 2011

Lead User Interface KMG Infotech Ltd. Jan 2009 - August 2010

Design Manager – User Interface Times Business Solution Ltd. Jan 2007 - March 2008

Senior User Interface Designer Onsite worked with Fidelity INDIA Jan 2006 – Jan 2007

Design Manager – User Interface April 2002 - Jan 2006

Key Skills

Software: Microsoft Office, Visio, Dreamweaver, Photoshop, Marvel

Languages: HTML, Java Script, CSS

Other: SCRUM, Requirement Gathering / Analysis, PDLC, Market Research, UAT

Platforms: Windows 7/XP/Vista/2000/10, Microsoft



Year 2002 : Specialization in Web Design and Development from Combit Advertising Network Ltd.

Year 2001 : PG in Personnel Management

Year 1999 : Bachelor of Commerce from University of Delhi

Year 1997 : Certification in Software Technology from APTECH

Personal Dossier

Date of Birth : 25th July, 1978

Marital Status : Married

Address : T6-1306, Bestech Park View Residency Apartments, Palam Vihar Sector-3, Gurgaon, Haryana

References : Available on Request


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