Sales Manager

ANDREW FERRARO

Skippack, PA

Mobile 908-***-**** *********@*******.***

SUMMARY

Dynamic Senior Executive offering proven communications, business development and branding expertise. Thorough knowledge of sales psychology and methods, marketing campaigns, advocacy and corporate messaging. Adept at assembling diverse teams, motivating key stakeholders and increasing profitability. Proven track record of developing, maintaining and growing key relationships. Areas of expertise include:

• Coalition building • Public & Media Relations •Strategic Planning

• Supervision • Business Development •Relationship Management

• Exhibits • Issue Advocacy •Budgeting

PROFESSIONAL EXPERIENCE

Marketing and Communications Consultant, Skippack, PA Current–Feb 2016

Partner

Devising successful marketing and sales strategies for industry and non-profit clients including a respected life science agency, a printing and packaging concern and a US Congressional Campaign.

Developing and implementing messaging, branding, ad campaigns and media for life science companies.

Engaging customers and closing business during key B2B events, conventions and trade shows.

Generated $3.5 million in new business opportunities from CDMO, Excipient, CRO and OEM clients.

Developed capital market opportunities by creating a strategic and financial funding platform, resulting in 22 consulting and business pairing opportunities and $800,000 in research opportunities.

Negotiated integrated marketing proposals to address client needs, budget and RFP criteria.

Emerging Growth Equities, King of Prussia, PA Mar 2005-Aug 2015

Managing Director

Developed marcom strategy, planned, managed and implemented $2 million annual budget.

Managed relationships and sales with RIAs, suppliers and institutions resulting in $4 million revenue.

Negotiated vendor contracts for 35% operational cost reductions while expanding clearing services.

Analyzed valuations & competitive landscape for life science M &A candidates enabling 7 transactions

Represented sales, trading and operations departments in SEC and FINRA inquiries and audits.

Created best practices guidelines and drafted written policies & supervisory procedures.

Supervised a 7-person sales and operations team as General Principal.

Algorithmic Trading Group, New York, NY Sep 2002 - Jan 2005

Business Development

Formed a startup capital markets group at a successful convertible bond firm.

Developed customer-focused, algorithmic trading systems and built risk management tools.

Revamped 3 firm’s technology platforms enabling trading and clearing 10,000 monthly transactions.

Pitched firm’s boutique consumer & specialty retail research product and trading merchandise.

Covered institutional accounts and executed listed and OTC block orders.

OTHER RELEVANT EXPERIENCE

United States House of Representatives, Easton, PA

District office Manager

Managed Congressman’s communications & media coverage for print, radio and TV news.

Provided excellent constituent service to 60,000 residents interacting with 7 government agencies.

Engaged constituents and stakeholders at speaking appointments, political functions and social events.

Acted as primary liaison between the Easton area business community and federal agencies.

EDUCATION & CERTIFICATION

Bachelor of Arts, Psychology & Neuroscience + University of Delaware, Newark, DE

NASD Series 24, 7, 4, 55, 65 & 63

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