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PR & Media Relations Specialist

Location:
New York City, New York, United States
Posted:
August 13, 2018

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Resume:

JOE DURAES

** ***** ******* ****

Montrose, New York 10548

Phone: 917-***-****

E-Mail: ac6noh@r.postjobfree.com

LinkedIn: www.linkedin.com/in/joeduraes

EXPERIENCE:

September 2004 - Present

Bookmark Design & Media, Inc., Montrose, New York

Owner; Freelance Media Relations Specialist

• Media relations consultant with over 20 years’ experience, specializing in gaining media coverage and social media exposure for a broad range of corporate clients.

• Provide clients with insight and counsel from a media perspective.

• Liaise with clients to develop key messaging, build targeted media strategies, and coordinate all communications, such as interview schedules with company spokespeople and the media.

• Create, implement and execute strong storylines tailored to client’s media initiatives.

• Develop press releases, using Cision to create media lists and develop all other pertinent background materials for media campaigns.

• Generate media interest through individualized pitch letters, media alerts, phone calls, emails and

follow up.

• Oversee media monitoring and deliver client media updates in a timely manner.

• Provide media escort support for corporate spokespeople as needed.

• Extensive U.S. media knowledge with a large network of national and local contacts that cover various fields that include Healthcare, Technology, STEM Education, and Corporate Social Responsibility.

Current/Past Clients include: Consumer Reports, Weill Cornell Medical College, Alzheimer’s Foundation of America, Chandler Chicco Agency, Charity Ball, Cohn & Wolfe, Edelman, Euro RSCG, Fleishman-Hillard, Inc., Golin, Greentarget, Healthcare Chaplaincy Network, Honeywell, International Trademark Association (INTA), Manning Selvage & Lee, Marina Maher Communications, Media Connect, NASA, Ruder Finn, and WeissComm Partners, among others.

March 2004 – September 2004

Edelman, New York, New York

Senior Account Supervisor

• Responsible for three pharmaceutical accounts from a media standpoint: Avodart (enlarged prostate), Vesicare (overactive bladder), and Clarinex (allergies).

• Prepared, planned and executed all media strategies and tactics for clients.

March 2003 – March 2004

Manning Selvage & Lee, New York, New York

Account Supervisor

• Contacted key national print and broadcast media during FDA approval of drug treatments such as Fuzeon (HIV), Xolair (allergic asthma), Lamictal (bipolar disorder), and Prilosec OTC (frequent heartburn).

• Supervised a national education campaign, The BurnTown Challenge for Prilosec OTC, including arranging a tour of an RV to the top 24 heartburn cities in the U.S.

• In charge of booking local market media tours, resulting in placements in The New York Times, USA Today, Ebony, Essence, FOX News Channel, Associated Press Radio Network and USAToday.com.

August 2001 – February 2003

Communication Partners & Associates, New York, New York

Account Supervisor

• Set up public awareness campaigns for minimally invasive procedures by Johnson & Johnson, such as the Mammotome® Breast Biopsy System, Índigo Laser System, and Gastric Bypass.

• Interviewed local doctors and patients with the purpose of producing press materials for the media.

• Traveled to the American College of Surgeons 87th and 88th Annual Congress, a conference lead by key opinions leaders to discuss the best practices in early breast disease, as a Johnson & Johnson representative.

• Strong print placements appeared in the Los Angeles Times, Ladies’ Home Journal and Good Housekeeping.

July 1999 – August 2001

HarperCollinsPublishers, New York, New York

Senior Publicist

• Arranged author tour and events, such as signings, readings, lectures and book parties.

• Media escort for touring authors.

• National placements include The Today Show, Good Morning America, CNN, The New York Times, USA Today, Men’s Fitness, and People.

March 1996 – July 1999

Planned Television Arts, New York, New York

Senior Publicist

Book media outlets for Satellite Media Tours (SMT), Radio Media Tours (RMT) and TelePrint Conferences .

Media escort for touring authors.

HONORS AND AWARDS:

Promotion Marketing Association (PMA) 2006 Gold Reggie Award

Client: Honeywell/NASA, Program: “FMA Live!”

Cause: Community Outreach Promotion

LANGUAGES:

Fluent in Portuguese and Spanish.

EDUCATION:

1989 Westchester Community College, Valhalla, New York

Associate of Applied Science, Business Administration

1995 School of Visual Arts, New York, NY

Courses in continuing education

1996 The New School, New York, NY

Courses in continuing education



Contact this candidate