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Sales Management

Great Falls, Virginia, United States
August 13, 2018

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ENTREPRENEURIAL CFO WITH EXTENSIVE OPERATING EXPERIENCE Built five privately held technology companies. Three were successfully sold and the fourth is public. Technologies span biotech, health care technology, computer/IT services, and sales performance software. My expertise and interest is in taking emerging firms and focusing them on what management must do to grow, to increase profitability, and to build stockholder value. Leadership Capabilities:

Shape Corporate Vision, Strategy & Direction

and Oversee Financial Execution

Optimize Corporate Performance

Recruit and Develop Talent and Build Strong

Management Teams

Create Cultural Engagement and Alignment

Balance Cash Conservation with Investment

in Innovation

Communicate Vision & Goals to Multiple


Financial and Cash Flow Management

Pricing and Financial Modeling

Raise Capital

Mergers & Acquisitions

SEC Reporting for Public Companies

Leverage Business Drivers to Encourage Cross-

Functional Collaboration

Manage Expectations of Investors and Boards

Manage Banking Relationships and Strategic

Alliances with Vendors & Business Partners


2016–Present: President/CEO and co-founder RadiateBuzz, Inc. McLean, Virginia

Building an innovative start-up to revolutionize sales collaboration for large B2B selling organizations. Despite $33 Billion spent annually on sales enablement, 75% of sales go sideways. RadiateBuzz’s product, JustSoldIt, is the only system that can instantaneously deliver an expert to sales reps at their time of need, enabling them to win more deals and helping companies close this expensive gap. 2005-2016: CFO, Expression Pathology, Inc. dba OncoPlex Diagnostics Rockville, Maryland

Provided financial, sales & marketing, and strategic leadership for this private biotech company. Played a key role in guiding the company from start-up to product commercialization, and successfully closed a nine- figure acquisition by NantOmics in May 2015. Stayed on for a year to insure successful integration.

Instrumental in recruiting new CEO and working with him to instill cultural beliefs which rejuvenated the esprit de corps and created an environment encouraging innovation and growth.

Worked hand-in-hand with the CEO to raise over $32 million in equity and convertible debt financing. Hired and led team, including legal counsel, valuation advisors, and auditors, for all due diligence, term sheet negotiations, final documentation and execution.

Implemented the financial infrastructure, including planning, budgeting, and reporting which fostered transparency and cross-functional collaboration, re-enforcing a strong foundation for performance.

Worked closely with key executives and HR on needs definition, recruiting (60 FTEs), onboarding, and implementing performance processes, consistent with the corporate vision and cultural beliefs.

Developed product, pricing, and reimbursement models and worked closely with key executives and consultants to optimize the revenue and cash flow strategy.

Upon exit of VP Sales & Marketing, CEO requested that I lead a go-to-market strategy that resulted in double digit month-over-month sales growth.

In concert with the CEO, prepared Board presentations and shareholder updates. During acquisition negotiations, maintained closed communications with all parties to work through challenging issues, thus clearing the path for a successful close. Led all closing activities. Linda A. Broenniman Career Highlights

2003-2016: CFO, XFI Corporation

Bethesda, Maryland

Led finance and administration for this privately held boutique CRM company. XFI's flagship product, SalesHawk®, helped General Motors Fleet & Commercial Division increase revenue and market share, improve gross margins, and reduce sales and marketing costs. Instrumental in maintaining the GM relationship, negotiating the contracts, and building the team to support the relationship. 2005-2006: CFO, Spectrum Systems, Inc.

Fairfax, Virginia

Provided financial, operational, and strategic leadership for this privately held government contractor. Worked with bank to increase credit facility and improve communications and reporting. Helped recruit key executives who could help the Founder take the company to the next level. 2003-2004: Director, HFS Capital and President/CEO MediaWorx (a portfolio company) Fairfax, Virginia

Evaluated new investments and supported existing investments of this micro-venture capital firm. Took over executive management of its largest investment, MediaWorx, and brought in the team to build revenue and increase shareholder value.

2001-2002: CFO/Vice President Finance, Optelecom, Inc. (NASDAQ: OPTC) Gaithersburg, Maryland

Led turnaround of this $25 million fiber optic equipment manufacturer, consistent with the vision of its new President/CEO. Increased cash flow by over $1 million through implementation of working capital programs. Led customization of enterprise-wide system, to develop appropriate reporting of financial and operational controls. Developed strategy to aggressively grow company through acquisition. 1998-2001: CFO/Vice President Finance, ValuMed Systems, Inc. Bethesda, Maryland

Led finance, business strategy, human resources, and administration for early stage eHealth Company, a cutting-edge provider of information technology and content over the Web, generating ongoing subscription revenue. Raised $2 million in equity and negotiated a line of credit. Negotiated strategic alliances with key technology partners, which led to the sale of the company. 1995-1998: President and co-Founder, Hemex, Inc. (Currently Aethlon Medical, NASDAQ: AEMD) San Diego, California

Built company from a research idea into an operating company and guided it through the first FDA clinical trials. Raised $3.5 million of capital. Assembled a distinguished board of directors and board of scientific advisors. Worked with the key scientists to prioritize and develop the scientific research plans. Created the operational systems and negotiated a partnership with a leading FDA manufacturer. Brought in an industry-experienced management team to take the firm public. EDUCATION:

1981-1983: CARNEGIE MELLON UNIVERSITY, Pittsburgh, Pennsylvania, MBA 1973-1977: SWARTHMORE COLLEGE, Swarthmore, Pennsylvania, B.A. Psychology

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