JJ Santiago

***** *** **** **** *****

Houston, TX 77084

281-***-****

ac6nlv@r.postjobfree.com

PROFESSIONAL PROFILE

JJ Santiago is a national award winning executive who recently sold his technology marketing firm. He is an experienced marketing, sales & operations professional known for a strategic and focused approach. In addition Mr. Santiago has extensive experience in business development and project management. Offering a unique combination of successful entrepreneurship and corporate experience, Mr. Santiago can be a valuable asset to any management team.

SKILLS

MARKETING EXPERTISE

Providing strong ROI by use of digital technologies and implementation of other robust strategies

BUSINESS GENERATION

Transforming struggling departments into successful, revenue generating operations with market changing products

OPERATIONS MANAGEMENT

Preparing organizations to scale and supporting business agility while mitigating risk by overseeing daily policy and procedure enforcement, employee teams, outsourcing and analyzing key performance metrics

ENTREPRENEURSHIP

Identifying viable opportunities for IT innovation and marketing solutions with legacy programs

EXPERIENCE

MANAGING PARTNER & DIGITAL INNOVATION OFFICER

Online Shout Out, LLC Houston,TX Jan 2013 - Jan 2018

• Daily operations, capital & marketing budgets, investment strategies, as well as P&L

• Monitored workflow & improved key performance indicators (KPIs)

• Designed a national award winning mobile city destination app for US city newspapers

• Monitored testing and overall quality control

• Developed & implemented company marketing & digital strategy

• Managed brand and corporate identity

• Business development & enterprise sales

PUBLISHER/EDITOR-IN-CHIEF

TFM, Inc Houston, TX Feb 2005 - Jan 2013

• Daily operations, capital & marketing budgets, as well as P&L

• Established editorial advisory board & strategic partnerships

• Established editorial direction & content

• Managed advertising sales team

• Implemented various print and lead generation campaigns

• Managed creative & advertising agencies

• Established distribution channels, inventory management system & logistics

NATIONAL MEDIA SALES MANAGER

Life Time Fitness, Inc Eden Prairie, MN Feb 2003 - Aug 2004

• Sold national print/digital advertising for national healthy lifestyle publication

• Sold national sponsorships for annual NBC televised event ACCOUNT MANAGER

Penton Media, Inc Darien, CT Feb 2002 - Jan 2003

• Print/digital advertising sales for Internet World Magazine

• Supported publisher and sales director

• Event coordination & logistics

SALES ASSISTANT/SALES ASSOCIATE

CMP Media, LLC New York, NY Nov 1999 - Jan 2002

• Sold print advertising for Wall Street & Technology Magazine and InternetWeek Magazine

• Supported publisher and sales director

• Event coordination and logistics

MARKETING MANAGER

US Home Care Scarsdale, NY June 1995 - Oct 1999

• Managed marketing budget

• Developed marketing strategy

• Implemented various print and lead generation campaigns

• Managed brand and corporate identity

• Designed marketing collateral

• Managed creative and advertising agencies

• Managed internal communications

EDUCATION

BACHELOR OF SCIENCE

Health Adminstrative Services

Saint Francis College

1993-1995

Business Management

Hudson Community College

1991-1993

AWARDS & MEMBERSHIPS

Winner of Facebook’s national Looking for the Next Great App contest 2015

Facebook’s FBStart Program 2015

Houston Technology Center 2016

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