Sales Manager
Resume:
JJ Santiago
Houston, TX 77084
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PROFESSIONAL PROFILE
JJ Santiago is a national award winning executive who recently sold his technology marketing firm. He is an experienced marketing, sales & operations professional known for a strategic and focused approach. In addition Mr. Santiago has extensive experience in business development and project management. Offering a unique combination of successful entrepreneurship and corporate experience, Mr. Santiago can be a valuable asset to any management team.
SKILLS
MARKETING EXPERTISE
Providing strong ROI by use of digital technologies and implementation of other robust strategies
BUSINESS GENERATION
Transforming struggling departments into successful, revenue generating operations with market changing products
OPERATIONS MANAGEMENT
Preparing organizations to scale and supporting business agility while mitigating risk by overseeing daily policy and procedure enforcement, employee teams, outsourcing and analyzing key performance metrics
ENTREPRENEURSHIP
Identifying viable opportunities for IT innovation and marketing solutions with legacy programs
EXPERIENCE
MANAGING PARTNER & DIGITAL INNOVATION OFFICER
Online Shout Out, LLC Houston,TX Jan 2013 - Jan 2018
• Daily operations, capital & marketing budgets, investment strategies, as well as P&L
• Monitored workflow & improved key performance indicators (KPIs)
• Designed a national award winning mobile city destination app for US city newspapers
• Monitored testing and overall quality control
• Developed & implemented company marketing & digital strategy
• Managed brand and corporate identity
• Business development & enterprise sales
PUBLISHER/EDITOR-IN-CHIEF
TFM, Inc Houston, TX Feb 2005 - Jan 2013
• Daily operations, capital & marketing budgets, as well as P&L
• Established editorial advisory board & strategic partnerships
• Established editorial direction & content
• Managed advertising sales team
• Implemented various print and lead generation campaigns
• Managed creative & advertising agencies
• Established distribution channels, inventory management system & logistics
NATIONAL MEDIA SALES MANAGER
Life Time Fitness, Inc Eden Prairie, MN Feb 2003 - Aug 2004
• Sold national print/digital advertising for national healthy lifestyle publication
• Sold national sponsorships for annual NBC televised event ACCOUNT MANAGER
Penton Media, Inc Darien, CT Feb 2002 - Jan 2003
• Print/digital advertising sales for Internet World Magazine
• Supported publisher and sales director
• Event coordination & logistics
SALES ASSISTANT/SALES ASSOCIATE
CMP Media, LLC New York, NY Nov 1999 - Jan 2002
• Sold print advertising for Wall Street & Technology Magazine and InternetWeek Magazine
• Supported publisher and sales director
• Event coordination and logistics
MARKETING MANAGER
US Home Care Scarsdale, NY June 1995 - Oct 1999
• Managed marketing budget
• Developed marketing strategy
• Implemented various print and lead generation campaigns
• Managed brand and corporate identity
• Designed marketing collateral
• Managed creative and advertising agencies
• Managed internal communications
EDUCATION
BACHELOR OF SCIENCE
Health Adminstrative Services
Saint Francis College
1993-1995
Business Management
Hudson Community College
1991-1993
AWARDS & MEMBERSHIPS
Winner of Facebook’s national Looking for the Next Great App contest 2015
Facebook’s FBStart Program 2015
Houston Technology Center 2016
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