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Marketing Strategist and Manager

Des Moines, Iowa, United States
August 13, 2018

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Resume: *** + *** + ****

*** **** ****** ******* **** 50853

Seeking Empowering opportunity with a forward-focused organization where my relationship management, branding, marketing, and advertising expertise will advance an organization, their mission, and values while also being personally fulfilling

Offering Expert marketer, idea generator, branding professional, account relationship nurturer, strategist and planner, providing the talent to create highly visible, successful and proprietary programs. Diverse experience creating integrated advertising, marketing and promotional efforts employing online, direct mail, collateral, print, out of home, broadcast, events and experiential spaces, places and happenings

Role, Brand Strategist, Senior Account April 2001 – May 2018 Responsibility Supervisor, Account Supervisor

+ Successes Greenhaus, San Diego Advertising, branding & marketing agency Executive-level leadership of all facets of client service including relationship management, account and budget planning, research, development and execution, strategic direction and leadership to all internal and external teams including creative and production, digital/web/SEO, social, digital and traditional media and public relations.

Key Clients + Accounts:

San Diego International Airport The Irvine Company Irvine Community Development The Irvine Ranch

Irvine Office Properties Island Hotel Newport Beach The Resort at Pelican Hill Rancho Mission Viejo

DMB Associates/Marabou Luma Puerto Vallarta, Mexico Olympia Companies/Skye Canyon Rancho Mission Viejo Rise Communities/Cane Island Front Porch Retirement Communities The Scripps Research Institute OliverMcMillan/Aloft Highlights:

Skye Canyon:

Successful positioning, branding, launch and ongoing marketing of Las Vegas’ newest Master Planned Community following the real estate crisis of 2008. This included online, print, broadcast and outdoor mediums, signage and experiential welcome center design

Creation of “Fit Lives Here” series of events open to the public

Established proprietary partnerships with local destinations to add to the amenity offering of the community and build goodwill TOM STENDER-CUSTER

The Irvine Ranch:

Award-winning branding, positioning and marketing of The Irvine Ranch as a new home destination.

Successful branding, launch of new villages including North Park Square, Quail Hill, Portola Springs, Northwood and Stonegate San Diego International Airport:

Sales-shattering branding and launch of all-new airport concessions.

Successful branding and opening of Terminal 2 Expansion

Successful new carrier and route launch campaigns for British Airways nonstop service to London and Japan Airlines nonstop service to Tokyo.

Creation of award-winning “Commute to Work” internal communications programs

Rancho Mission Viejo:

• Successful branding and positioning as “The Ranch” for all future villages and development over the next 20 years

• Award-winning Sales/Welcome Center

• Marketing program and overall community Recognized as “Community of the Year” by two industry trade groups

• Award-winning marketing campaign for the launch of the first two villages on The Ranch - Sendero and Esencia

Front Porch:

Award-winning corporate branding campaigns

Award-winning marketing campaigns and brand for individual retirement communities in California including Casa de Manana, Fredericka Manor, Wesley Palms, Carlsbad by The Sea, Villa Gardens, Vista del Monte, Kingsley Manor, Walnut Village and Sunny View

Numerous awards in the 55+ housing marketing category for work on behalf of Front Porch and individual communities


Award-winning collateral, advertising and sales brochure for Marabou

Award-winning website, advertising and sales materials for Aloft

Several “People’s Choice” awards at the ADDYs

Account Supervisor October 1998 – April 2001

Chapman Warwick, San Diego Advertising and public relations agency Lead account manager for agency’s anchor account, HP as well as other accounts. Responsible for managing client service including relationship management, providing strategic direction and leadership to all internal and external teams including creative, video production and print management. TOM STENDER-CUSTER

Key Clients + Accounts:

HP – Hewlett-Packard Hampton Inn

PIMA Medical Institute YWCA



Creation of a suite of B2B marketing assets for the successful launch G- Series All-In-One Series

PIMA Medical Institute

Successful re-branding of PIMA Medical Institute resulting in increased inquiries and enrollment


Award-winning Domestic Violence PSA

Director of Advertising Services April 1993 – October 1998 The Gable Group, San Diego Marketing communications agency Managed all advertising (print, outdoor, radio, TV) media research, planning and placement as well as directing and managing all creative and collateral development and production for one of San Diego’s largest marketing communications agency.

Key Clients + Accounts:

California Avocado Commission COASTER Commuter Rail San Diego Chargers Football San Diego Trolley

Thornton Hospital, La Jolla, CA Travelodge Hotels

UCSD Healthcare Network MTS - Metropolitan Transit System San Diego Chargers Football San Diego Symphony Summer Pops San Diego County Dept. of Health Services


California Avocado Commission:

Creation of a suite of B2B marketing assets for the successful launch G- Series All-In-One Series

San Diego County Dept. of Health Services

Successful integrated campaigns for Smoke Free Bars and Youth Anti Smoking initiatives

San Diego Trolley

Successful launch of Mission Valley East Trolley Extension UCSD Healthcare Network

Successful introduction of Thornton Hospital and the UCSD Healthcare Network


Director of Marketing January 1991 – April 1993

San Diego Bayfair, San Diego Non-profit special events organization Public Relations Associate November 1988 – January 1991 American Red Cross, San Diego Non-profit social service agency Spokesperson, Bausch & Lomb June 1987 – August 1988 Cone Communications, Boston Public Relations agency Media Estimator August 1986 – May1987

Doremus/BBDO, Boston Advertising and public relations agency Promotions Manager 1985 – August 1986

Great Media, Boston Radio Stations WMJX-FM/WMEX-AM Affiliations Advertising Club of San Diego Board Member and Executive Board Member

+ Volunteer Alpha Project for the Homeless Board Member Services Muscular Dystrophy Association Board Member Saint Paul’s Episcopal Cathedral Communications Committee Member SAFE – San Diego Advertising Fund for Emergencies Board Member and Executive Board

San Diego Community Foundation

References On request or see separate document included with resume Education Bachelor of Science in Speech/Mass Communications Studies Specializing in Advertising and Public Relations

Emerson College, Boston


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