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Sales Representative

Westfield, Indiana, United States
August 13, 2018

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Tracy Alan Rogers

*** ******* **. *********, ** *6074 317-***-**** ©


Strategic Marketing Planning / Competitive Market Positioning / Sales Training and Team Leadership / New Product Launch / New Market Development

Sales and marketing career delivering reliable and innovative new products. Achieved sustainable revenue, market and profit contributions through skillful business development, organizational and performance management. Creative presentation, negotiation and communication skills.


Product recommendations to benefit client and company profitability

Utilize supplier purchasing programs to generate sales and protect margins

Develop business-to-business trust through relationship selling

Creative product demonstrations to address identified client opportunities

Proficient use of brochures, sales quotes, overheads and hands-on interaction to perform sales presentations

Quality service through insights, sales and merchandising tips and ongoing contact to meet customer needs

Increase customer loyalty through initial and ongoing product training


Henry Schein Animal Health (Merritt Vet Supply) Aug 2015 – April 2018

Outside Sales Representative

Employed as Merritt’s first and only representative in the state of Indiana until merged with Henry Schein Animal Health in Sept 2017. Increased companion animal sales to eligible Central Indiana veterinary clinics.

Product mix includes vaccines, heartworm preventatives, flea and tick products, pharmaceuticals and equipment. Major vendor partners include Boehringer/Merial, Elanco, Merck and Abaxis among many others.

623% attainment of 4Q17 equipment goal

126% year to date sales goal through March 2018

30% of accounts signed to group purchasing organization

20% increase to active customer base in seven months

120% YOY Merritt sales through August 2017

2nd(tie) among Merritt reps for clinic placement of Elanco’s Galliprant

Merritt’s #1 rep for GelPro (anti-fatigue mats) and StarTrol LED Lighting

Among company leaders for clinics joining pet wellness (budget) plans through Premier Vet Alliance.

Tracy Rogers Page 2

Animal Health International, Greeley, CO Nov 2006 – June 2015

Indiana Outside Sales Representative

Responsible for all companion animal sales to eligible Central Indiana veterinary clinics.

Increased gross sales from ~ $180K to $1.25 million annually

97.1% of accounts were within 30 days of payments (4/18/2015)

#1 rep in the company for heartworm rapid test sales in the spring of 2014

Pet Product Superstores, Noblesville, IN 2002 - 2006

Store Manager

Managed daily operation of retail pet store(s) including hiring/training of staff,

inventory, bookkeeping and merchandising from start-up, opening three new locations.

C & H Distributors, Lebanon, IN 2000-2002

Account Representative

Outside sales of pet foods and supplies. Added over 40 accounts to Indiana territory. Product evaluations, marketing strategies and sales training assistance.

Signed Big Blue Stores (farm supply retailers) for sales of $13k monthly

Replaced brand for feed/nursery retailer that became top-selling product grossing $32,000 yearly

Century Business Products, Indianapolis, IN 1998-2000

Sales Representative

Outside sales of visual presentation and labeling products to education institutions (70%), manufacturers (20%) and the legal community (10%) in western Indiana.

Created a marketing strategy to demonstrate a non-portable poster printer on a smaller model to increase product sales. Became the leading salesperson of $7,500 poster printer

Developed training sessions to give hands-on experience to the end-users once products were sold. This created additional supply orders representing an 18% increase in sales to new accounts

30% increase in sales leads by identifying new markets of trade shows and school fairs


Westfield Town Council, past vice president, 1992-1998

Westfield Plan Commission member, 1992-1998

Westfield Lions Club, two-time past president, 29year member

Westfield Washington Schools, member of various committees

IHSAA baseball and basketball official, 22 years


Bachelor of Science, Animal Science, Purdue University, West Lafayette, IN

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