GILBERT NEAL

919-***-**** ● ac6nia@r.postjobfree.com

I am a communications professional with 15+ years of experience in creative and technical writing. Editing, publishing, website creation, and content management are also within my skill-set. I am equally comfortable with marketing copy for end-users and technical content distillation. I also possess ad agency experience writing for a tech-savvy audience.

VALUE OFFERED

Extensive experience in creating original content, editing content of others, and crafting policies and procedures in full support of the brand.

Precise and detail-oriented with demonstrated skill in managing large volumes of content and facilitating multiple assignments in a deadline-driven environment.

Experience with WordPress, blogging, social media management, content management, and SEO best practices.

Technology used: HTML, XML, WordPress, Microsoft Suite, Confluence, Jira, Hybris, and TeamSite. Frequent user of Facebook, LinkedIn, Reddit, YouTube, Soundcloud, Instagram, Twitter, Skype, etc.

Experience with writing for AI/Chatbot/Virtual Assistant programming.

Ability to appeal to end-users and non-technical audiences by putting myself in their shoes.

PROFESSIONAL EXPERIENCE

Cisco, Morrisville, NC 2018 to Current

Technical Writer

•Responsible for writing content for Cisco’s Internal and External Website, which resulted in fewer cases being opened.

•Write copy for a non-technical audience looking to purchase Cisco products and SaaS/Xaas portal assets. This saved money by letting Customers/Partners facilitate changes without opening customer queries.

•Interview subject experts to glean important talking points when creating documentation for an external audience.

Lenovo, Morrisville, NC 2015 to 2017

Content Manager/Website Author

•Responsible for writing content for Lenovo's e-commerce website, including a large volume of product-related content. This resulted in Lenovo becoming the #1 desktop computer maker in the Western World.

•Wrote copy for a non-technical audience looking to purchase Lenovo laptops, desktops, smartphones, and accessories online. Heavy use of TeamSite and Hybris CMS, managing XML and HTML content.

•Used SEO strategies to maximize organic page visibility, including keyword phrases, ALT tags, title tags, etc.

•Consultations with product managers to create accurate, compelling text with the goal of promoting Lenovo products online.

•Regular participation in Q/A sessions for upcoming world-wide campaigns/products.

•Rigid adherence to the Lenovo style guide. Used PowerPoint templates to create presentations.

•Authored a 60+ page CMS content migration training manual for department-wide distribution via Confluence. Combining graphics and simple instructions, demystified the daunting process of migrating hundreds of product pages from one CMS to another.

•Authored a 70+ page CMS web page creation training manual for company-wide distribution. Combining graphics and simple instructions, explained in simple detail the daunting process of creating a new web page in Hybris, including taxonomy, graphic importing, editing, and technical specifications.

Pace Communications Advertising Agency, Greensboro, NC 2013 to 2015

B2B Content Manager

•Created editorial content for Verizon. Posted/updated content in Wordpress.

•Used SEO strategies to maximize organic page visibility, including keyword phrases, ALT tags, title tags, etc.

•Assist in planning editorial content for Solutions Lab, the B2B component of Verizon.

•Composed freelance articles for consumer-facing website. “How-to” pieces and technology-based articles espousing the benefits of Verizon smartphones.

•Promoted Verizon products to a non-technical audience with compelling copy.

TechSkull, Durham, NC 2004 to 2015

Head Copywriter/Editor

•Created, edited, and tailored content for company websites.

•Met tight deadline for large business account with 50 branches located throughout the United States and Canada.

•Worked with WordPress, a popular website management tool, as well as some HTML, heavy utilization of Microsoft Business Suite.

Blue292, Durham, NC 2000 to 2004

Content Manager/Technical Writer

•Created, reviewed and edited content for EHS-focused website, sales collateral, as well as inter- and intra-departmental communications.

•Heavy technical writing workload, deadline intensive.

•Created collateral for salespeople to leverage when out on calls. Pamphlets, video presentation scripts, Flash presentations, and PowerPoint visuals.

•Garnered information from disparate elements to tailor message to meet branding specifics by reaching out to disparate parts of organization.

•Technical writing focusing on tech-heavy client services for non-web savvy industrial small business.

•Wrote scripts and performed voiceovers for Flash video presentations to potential clients.

PUBLICATIONS AND FREELANCE EXPERIENCE

•Published in CJIN (Criminal Justice Information Network) of North Carolina

•Researched, wrote and edited extensive centerfold Wright Brothers articles for The Flying Life magazine to commemorate “First Flight” Centennial celebration

•Published multi-part, highly praised article in Salon.com

•Interviewed doctors and general practitioners for an article for Chiropractic Weekly magazine.

•Edited book; “Buffalo’s Legacy of Power and Might” by Michael F Rizzo (ISBN-13: 978-1463687403)

•Write, produce, and present “D-Sides, Orphans, and Oddities”, a radio show on WHUP 104.7 FM, Hillsborough, NC

EDUCATION

Associate of Arts-Music, Villa Maria, Cheektowaga, NY

Bachelor of Arts-Broadcasting (not completed), Buffalo State College, Buffalo, NY

AWARDS

•Solutions Lab earned a Silver Award in the W3 Awards 2014 (by the Academy of Interactive and Visual Arts)

•IAC Award - Lenovo ThinkPad X1 2017 Campaign, Best Computer: Hardware Website

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