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SVP Transformation and Managing Director

West Orange, New Jersey, 07052, United States
August 13, 2018

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Aharon E. Shamash

West Orange, NJ ***** 862-***-****

Business Operations Executive

Accomplished SVP, Managing Director, and CFO specializing in business transformation

Entrepreneurial executive with 15+ years of experience driving revenue growth through the delivery of innovative operations improvement, market expansion, and client engagement initiatives. Analytical strategist adept at creating out-of-the-box solutions to strengthen organizational performance and ensure sustainability.

Motivational leader dedicated to fostering a culture of continuous improvement as a trainer, coach, and mentor to all levels of personnel. Articulate, engaging communicator with a talent for inspiring the confidence of clients, stakeholders, and business partners across a wide range of industries, from hospitality to pharmaceuticals.

Highlights of Expertise

Executive Operations Management

Budgets and P&L Accountability

Strategy, Vision, and Mission Planning

Business Transformation and Automation

Mergers and Acquisitions / Integration

Product and Portfolio Management

Client, Vendor, and Stakeholder Relations

Team Building, Training, and Mentoring

Performance Analysis and Improvement

Change Management and Infrastructure

Career Experience

UBM PLC, New York, NY

Progressed through several positions and business units within a leading provider of global B2B events for a wide range of industries, including hospitality, tourism, manufacturing, and pharmaceutical organizations.


Drive business transformation for a $600M business spanning diverse industries across the Americas, including technology, manufacturing, fashion, and licensing clientele. Lead internal initiatives, including organizational design, process improvement, CRM integration, leadership development, unification, and customer experience.

Provide strategic direction and day-to-day operational leadership to the $25M New York events operation spanning the cruise catering and pharmaceutical portfolios. Empower 50+ personnel across multiple business areas, such as sales, marketing, brand, and customer experience, as a hands-on leader and mentor.

Designed and deployed the US Events First strategy centered on shifting reliance on legacy advertising and custom media services to strengthen live events and 365 community offerings.

Restructured the Americas business to improve efficiency, boost morale, and secure $10M in cost savings; partnered with executive leaders across the organization to define business roles and support specialization with a special focus on sales marketing and brand leadership.

Sparked $8M growth in the NY events business over a two-year period by launching numerous new initiatives, including the largest North American pharmaceutical manufacturing event in UBM history.

Championed digital marketing and introduced new revenue streams to achieve $2M+ in incremental revenue in 2017 and $600K in 2018 across the Americas business.


Governed the daily operations of three divisions generating $100M in annual revenue, UBM Medica, Canon, and UBM Mexico, staffed by 200+ personnel. Forged strong relationships with clients across manufacturing, electronics, construction, and hospitality industries to inform the development of powerful B2B events and digital campaigns. Designed and presented business strategies, budgets, and forecasts to C-suite executives.

Crystallized 15% growth in annual revenue by orchestrating the acquisition and integration of two of the largest tradeshows in Mexico, events generating a combined $10M in revenue.

Spearheaded multiple improvement projects within UBM Mexico, including the seamless integration of CRM and financial systems, and grew the division from four to 40 personnel.

Overhauled UBM Canon to capture $6M in cost savings, an 8% revenue growth, and a 3% improvement to operating margins.


Directed all aspects of the financial operations of UBM Connect, a UBM subsidiary generating $150M in revenue, following three years of success as the financial head of UBM TechInsights, a subsidiary with $50M in revenue. Encouraged the development of 20+ staff across North America while working closely with the CEO and Board of Directors to promote organic business growth through strategic planning, forecasting, and market analysis.

Engineered strategic integration plans to ensure the sustainable success of three newly acquired subsidiaries based in Canada, the United States, and China.

Instrumental to the success of several cross-functional projects, such as the integration of Salesforce CRM and Oracle across new acquisitions, and a major business process outsourcing initiative.

Recognized as a key contributor to a 16% growth in revenue over a three-year period while serving as the CFO of UBM TechInsights.


Advised corporate leadership regarding sound business strategies as a senior member of the mergers and acquisitions team. Collected, analyzed, and synthesized data to assess and potential acquisitions; reviewed business cases, purchase agreements, and due diligence documentation in partnership with legal professionals. Participated in negotiations with brokers and sellers, and co-developed integration plans for acquisitions.

Proved key to the acquisition of nine businesses specializing in B2B media, data, and public relations across the Americas; nine of these acquisitions achieved 10%+ ROI in first two years of ownership.

KPMG LLP, Melville, NY

Earned three promotions in recognition of financial operations expertise within a New York branch of a global provider of accounting and financial advisory services.


Oversaw the delivery of comprehensive financial services to clients across manufacturing, software, and media industries. Built high-performance audit teams through active recruitment and training; conducted performance assessments and developed tailored improvement plans for each employee. Enforced strict compliance with all governing regulations, including GAAP, Sarbanes-Oxley, and International Accounting Standards.

Education & Credentials

Bachelor of Science in Accounting, cum laude State University of New York at Albany, Albany, NY


Certified Public Accountant (CPA)


American Institute of Certified Public Accountants

Golden Key National Honors Society

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