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Sales Manager

August 13, 2018

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Name: Poh Chern Ni

Date of Birth: ** April ****

Nationality: Singapore

Language Proficiency: English, Chinese

Address: 1A Jalan Bunga Rampai

Singapore 534069


Contact: (+65) 9875-1990


A result oriented, convivial sales and management professional with over 20 years of diverse experience ranging from sales, operations and administration. Has extensive experience in the Enterprise Sales, Business Development, Vertical Sales, Customer Support with leading Multinational Express and Freight Services companies.

Primarily responsible for acquisition of new customers through prospecting, value and solution selling, and matching these to the available in-house or partner solutions. Drive organic growth in existing customer base through by regular customer servicing to develop deeper understanding customer challenges, thereby through services and products innovations, bring about deeper anchoring relationship coverage. Accountable for customer-facing activities, including quotations, proposals, negotiation and finally closing the sales. Often engaging the customer at Director and C-suites. Seen as a trusted service partner with strength in value selling, communications and presentation skills, coupled with analytical mindset to align organization resources in meeting customers’ needs.

Has qualifications in economics, business administration, and management. A charismatic and good team player with the ability to adapt and blend quickly into a changing environment. Strengths include being customer focus, creativity, excellent in communication and planning skills, the demonstrated capacity to successfully complete every undertaking despite a steep learning curve and the ability to encourage and motivate others in challenging situations.


Harnessing my sales experience and garnering management experience, to lead a team to over drive sales achievement for a large enterprise, thereby promoting accelerated growth and leadership clout of the company in the competitive market place. To consistently bring relevance and value to customers.


Teckwah Logistics : Business Development Manager

Aug 2017 – Current

Identifying sales and services that would appeal to new clients

Creating sales pitches

Executing sales objectives

Managing client accounts

Finding and following new sales leads

Preparing sales contracts; following company rules and guidelines

Building pipeline for customer relationships for long sales circle

Cultivating positive interactions and relationships with sales representatives, team leaders and managers, and executives to evaluate sales strategy and results

Developing ways to improve the customer experience and build brand loyalty

Researching market and industry trends

Achievement: Acquired and built in-roads for one of the world largest medical devices company.

VCargo Cloud: Account Manager

Jan 2016 – Aug 2017

Develop and execute sales strategies develop the sales funnel, qualify leads and subsequently lead to customer acquisition.

Manage customer accounts and build relationships and rapport with key decision makers within customer base.

Assist in the development of go to market strategy and execution of marketing campaigns to drive sales take up.

Responsible for achieving sales targets measured in terms of new accounts acquired and volume of revenue generated.

Achievement: Successful sign up numerous new customers by co-developing the go to market strategy in partnership with government authority.

Singapore Post Limited: Account Manager

August 2014 – August 2015

Part of Singapore sales team which focuses on medium and large market especially E-Commerce, Mail, advertising and Logistics

Focus on customers acquisition as key growth engine

Re-visiting existing and lapse customers and focus on creating value proposition and re-vitalizing sales

Conduct regular account planning sessions to strategy for action insights to drive targeted customer growth. Creating Account Heat Maps and make sure the gaps are identified and addressed.

Work closely with all internal operations department such as bulk mail center and delivery teams to make them understand the customer business better and help the account teams to penetrate and create more business through cross sell and up-sell.

Achievement: Turn around a non-performing territory with deficit sales to over-achieving the sales target by double digit within 2 quarters.

UPS: Account Manager

July 2012 – August 2014

Part of Enterprise Services Sales Team which focuses on medium and large market.

Focus on bringing these major business towers to customers to penetrate into the major accounts.

Be a trusted advisor to the customer C-Levels rather being another vendor in the dock.

Building relationships with C-Levels and understanding their business objectives and focus to address their business drivers

Building Value Proposition into the Accounts by focusing on Customer business.

Regularly conducting the Account Business Plans with Client Sales teams.

Creation of strong presence in the accounts through various marketing events.

Conducting quarterly business reviews in the accounts along with customer C-level presence.

Work closely with all internal delivery/portfolio teams to make them understand the customer business better and help the account teams to penetrate and create more business through cross sell and up-sell.

Achievement: Acquired the largest net new account by revenue in oil and gas industry. Awarded the best signing team in 2012 during the Sales Blitz. Achieved the highest revenue in the same sales Blitz. Awarded the Highest achieve target in West in 2012.

TNT Express Worldwide (S) Pte Ltd

Jun 2001 – Jul 2012

Account Manager

2009 - 2012

Primarily responsibility is to sign-up new accounts and encouraging them to trade with TNT. Measurements for sales recognition is for the first 12 months of trading

Proven track record in generating revenue, hitting targets and increasing market share for TNT by signing more customers especially with success in acquiring medium and large customers.

Excellent product knowledge and is able to provide solution and packaging that address customers’ needs appropriately

Was assigned a challenging territory and green field and was able to convert resulted in an increased in sales numbers

Recognized to be exemplary in customers’ engagement and retention

Achievement: Consistently exceed the sales target and coming in within top 3 position in sales performance. Awarded the Best Growth account individual in 2009.

Inside Sales Executive

2005 – 2009

Paired with the Account Manager, share the same territory and sales target

Work in tandem with the Account Manage to achieve all the sales KPI

Make calls to a list of prospective customers, follow-up with customers to ensure that the sign-up and encourage them trade with TNT

Liaise with customers on any operations related issues

Consistently achieved the sales targets through strong partnership with the Account Manage and close customers follow through

Achievement: Awarded the best sales team in 2008.

Sales Admin

2004 – 2005

Reporting to Sector Sales Manager to provide sales support for sales the entire sales team

Generate the performance dashboard for the whole territory team

Generate all the contract signed and their associated paper work

Generate reports and perform all the administrative functions in support of the sales activities


2001 – 2004

Answering phone calls and take down all messages and make sure all calls are directed to the right contact

Kumagi Sembcorp Joint Venture – Payroll Assist

1999 – 2001

Reporting to Finance Manager, manage the employee payroll and other benefits

Ensure that all the payroll and other financial remuneration, allows, and claims are appropriately disbursed

Ensure proper financial book keeping of payroll information

Sumitomo Chemical Engrg – Admin Assistant


Provide administrative support to the project manager

Track projects milestones and deliverables

Filing of all project artifacts

Coordinate the project resources and their assignments for the successful completion of the tasks

Reds Hairdressing: Assistant Manager

1991 – 1997

Response for the smooth operation of the hairdressing salon

Scheduling of the hairstylist appointment and workload distribution

Handle the customers’ appointment

Ensure the stocks level and ordering

Handling all the finances and cash flow


1.Irene See (+65 9383 3566) Regional Account Manager, Fedex

2.Catherine Lau (+9642 6228) Business Development Manager, Toll Logistics


Sales Planning and Forecasting, Financial planning, P&L management, Contract Management, Governance, Strategic planning and Contract negotiation.


1.Degree in Science (Business)

2.Diploma in Business Administration

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