MARKETING / COMMUNICATIONS / COMMUNITY RELATIONS MANAGER

QUALIFICATIONS PROFILE

Goal-driven and growth-focused professional with extensive experience in all aspects of marketing, communications, and community relations. Known as a strategic manager and effective leader; equipped with unyielding expertise in business negotiations, brand awareness, community outreach, and sales pipeline development. Adept at analyzing organizational procedures; identifying opportunities; development, oversight, and follow-through with operational strategies, revenue generation, and cost savings to attain aggressive business goals and productivity enhancement. Expert at building long-term relationships and alliances with executives, key business partners, managers, clients, and other professionals to identify opportunities, maximize client base, and gain repeat business. Proficient with Microsoft Office Applications and Salesforce CRM.

CORE COMPETENCIES

Lead Generation Startup Business Development Strategic Marketing Planning Public and Media Relations

Employee Engagement Budget Administration Sales and Marketing Campaign Coordination

Cross-functional Collaboration Process Implementation Project and Event Management Communications

PROFESSIONAL EXPERIENCE

BOK Financial Corporation (Bank of Texas Division) • Various Locations

Vice President Senior Regional Community Relations Manager – Dallas, TX Mar 2012–Jul 2018

Led the development and administration of a multimillion-dollar marketing and foundation annual budget while overseeing marketing campaigns and community impact projects including financial literacy programs and annual fundraisers such as United Way campaigns

Effectively handled more than 20 high-level client engagement events annually in three Texas markets

Conducted negotiation and management of corporate branding sponsorship relationships with strategic partners involving National Basketball Association (NBA), Major League Baseball (MLB), National Football League (NFL), Houston Marathon, Texas and national nonprofit organizations, and universities

Generated and submitted press releases while cultivating positive reporter relationships and administering public relations initiatives to ensure media exposure for market executives, line of business managers, and company

Strategically administered 75 to 200 sponsorships annually; provided customer relationship management (CRM) system support; as well as served as pivotal partner for Dallas, Fort Worth, and Houston strategic planning projects

Ensured under-budget planning, creation, and execution of annual sales trips, sales campaigns, grand openings, trade shows, community outreach events, business expos, and sales meetings to increase market growth and attention

Functioned as ambassador of the Employee Club, plan developer of employee recognition site, leader of employee award programs, and managed annual United Way campaign and other employee volunteer opportunities

Career Highlights:

Served as driving force in researching and generating corporation’s hurricane emergency plan as well as developing affinity program including Outstanding Women Leaders (OWL), which increased opportunities by 25%

Drove efforts in significantly increasing internal intranet content by 50% (2016 to 2018); media exposure by 30%; return on investment (ROI) by 37% through sales lead generation programs development and implementation

Significantly executed cost saving opportunity by implementing components to save the company $25K annually, which contributed to company’s overall results and corporate funds and charitable grants allocations

Served as project lead on employee and company participation in ‘Best of’ lists and ‘Best Places to Work’ publications that resulted in external acknowledgements

Played an integral role in optimizing production results for nine years through annual summer sales campaign development and management

Gained distinction for obtaining the United Way Community Impact Award as well as received Annual Sales Trip Award from BOK Financial Commercial Club

Vice President Manager, Community Relations and Marketing – Dallas, TX Sep 2007–Mar 2012

Acted as quality control point person in charge of creating and managing marketing and communications as well as public, media, and community relations to promote all platform and vertical lines of business capabilities

Rendered strategic management on community relations brand visibility plans in support to business objectives to improve and promote good corporate citizenship

Optimized company positioning within marketplace by identifying and negotiating opportunities to build strategic alliances with business partners and non-profit agencies

Held accountability in generating print advertisements and collateral materials for sales pipeline development; performing customer survey and tracking; and editing electronic newsletter for more than 1,000 employees and other engagement communications

Initiated and coordinated business development programs and guest speaker client events through business platforms to obtain new client audiences for revenue growth

Documented executive and board of director correspondence while facilitating board of directors, employee sales meetings, and leadership team meetings

Steered efforts in strengthening long-lasting business relationships by implementing client retention planning and development including research and client retention programs facilitation

Served as company’s key representative in charge of promoting corporate values to internal and external audiences regarding communications, marketing, community relations, employee engagement, volunteerism, and team building while managing event planning calendars

Successfully managed up to three direct reports at a time; three of who achieved promotions (internal and external)

Earlier Positions Held at BOK Financial Corporation:

Assistant Vice President Division Marketing Manager, Bank of Texas Division – Houston, TX Jul 2002–Sep 2007

Marketing and Public Relations Coordinator, Bank of Albuquerque Division – Albuquerque, NM Nov 1999–Jul 2002

EDUCATION

Coursework in English: Professional Writing – University of New Mexico • Albuquerque, NM

PROFESSIONAL DEVELOPMENT

Leading for Peak Performance Program

Talent and Development Programs/Workshops

Crucial Conversations Powerful Presentations Time Management Mindful Management

Managing Your Brand Results without Direct Authority Distill Your Brand

ACTIVITIES

Board Member: Educational First Steps TACA For the Love of the Lake

Volunteer: Photographer, Dallas Arboretum Attitudes & Attire Habitat for Humanity North Texas Food Bank

Mosiac REAL School Gardens BBBS Feed My Starving Children Susan G. Komen Covenant House Y-Me

Genesis Women’s Shelter Goodwill Industries Ronald McDonald House of Dallas

Coach: Youth Soccer

AWARD

Bank of Texas Annual Chairman’s Award

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