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Manager Sales

Stafford, Virginia, 22556, United States
August 12, 2018

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Kathryn M. Hoffman Strategy and Product Development Executive 540-***-**** Stafford, VA 22556

Top-performing executive with 15+ years of successful experience in strategy, full cycle technical product management and large-scale transformation programs. Strong track record of project scoping, team building, collaborating with key stakeholders and executives, managing deadlines, understanding and articulating priorities, architecting solutions, and delivering results. Strategically align technology product projects with short- and long-term business goals to drive revenue. Excellent communicator with the innate ability to manage cross-functional stakeholders and translate complex technical ideas into lay terms.

Areas of Expertise include:

Product Management/Strategy

Customer Engagement/Innovation Center

Revenue & Profit Growth

Business Analysis/Strategy

Market Segment Analysis

Product Development/Launches

Process Improvement

Project Management

Workflow Analysis

Team Leading/Mentoring

Marketing Plans

Digital Transformation Projects

Technology Delivery

User Experience

Software Engineering

Professional Experience

SAIC 2012 to 2018

Director of Product Management, Office of Technology (2013 to 2018)

Led cross-functional teams to develop and launch repeatable IT solutions and platforms for cloud migration, application modernization and migration, dev-ops, cybersecurity (defensive), threat intelligence, IoT, EOC, object-based production, data science and analytics, IT managed services, training and simulation, as service offerings for DOD, Federal Civilian, Health Care and Commercial customers. Managed enterprise product portfolios, incorporating repeatable business strategies, governance initiatives, go-to-market techniques, processes, artifacts, methodologies, and tools. Mentored product managers, creating custom training to fill crucial skill gaps.

Key Accomplishments:

Transformed a $4.5B company from a traditional federal systems integrator business model into an outcomes-based services and solutions company driving up profit margins while lowering costs.

Developed a new business model, strategy and revenue stream for repeatable solutions by creating the framework, methodologies, tools, templates, and training for the new business model and successfully collaborating across the enterprise, market segments, business development teams, engineering, and other business functions to implement the new model.

Increased speed to market from idea conception to sales by 50% by Integrating the new process into SAIC’s engineering framework, creating one streamlined and agile product management process while lowering the learning curve for engineers and new product managers.

Created a strong product culture within a change-resistant company by establishing an internal Product Manager forum, solution information portal, weekly lunch and learns, customer engagement innovation days in our iSpace innovation center as well as Business Development training and webinars, resulting in new opportunities, new market share, and showcasing SAIC in a new light as a thought-leading innovative company.

Key executive member of SAIC's Council on Growth, collaborating with other senior leaders to identify significant initiatives and business strategies to develop new market areas and drive company revenue growth.

XaaS Product Manager, Workplace Solutions (2012 to 2013)

Developed new XaaS offerings strategy within the Business Unit (BU). Developed several solution master product-marketing plans, go-to market strategies and provided guidance to push initial brand new cloud and data analytics solutions to market.

Key Accomplishments:

Drove an increase in solutions sales by integrating the Product Management discipline into BU workflows explained how to introduce an idea and develop it for the market, created a lunch-and-learn webinar series, developed the solutions information portal, and developed training on strategic collaboration with external vendors and providers.

Improved sales enablement by creating BU messaging style for product-based factsheets and presentation templates.


Product Manager/Internal Consultant, Intelligence & Information Systems (IIS) (2012)

Executed product management and business strategy consulting for cloud, analytics, and cybersecurity projects. Performed market research to identify new commercial products and assess product readiness. Enhanced user experience of existing products by analyzing system user interfaces to recommend improvements. Designed go-to-market strategies equipped with user case scenarios, customer requirements, and risk mitigation and opportunity plans. Oversaw the product roadmap, working cross-functionally across the entire organization to successfully bring product to market.

Key Accomplishments:

During entire tenure at Raytheon, appointed by the IIS President to 3-member Corporate Product Advisory Board, contributing to the development of a corporate go-to-market strategy and business transformation plan to create and launch a successful product-based business.

Decreased process complexity, labor hours and costs while increased solution speed to market by streamlining the product management process from 9 major decision and 12+ minor decision gates down to a 3-gate process Decide, Build & Execute.

corporate Strategy, Core Tiger Team Member (2010 to 2012)

Analyzed corporate portfolio of product line offerings and technical capabilities that included cloud, analytics, cyber defense and managed services to determine repeatability and commercial readiness.

Key Accomplishment:

Developed, defined and delivered corporate messaging & positioning strategies, partner alliance strategy, management & execution plans, corporate business cases, and financial modeling, which resulted in new product lines and sales.

Product Manager, Raytheon Information Sharing Environment (2010 to 2011)

Managed enterprise-level portal software, creating feature and enhancement roadmaps to improve user experience. Established go-to-market plans with risk mitigation and opportunity plans. Developed marketing materials, use case scenarios, and release activities to ensure seamless customer upgrades. Facilitated customer presentations and product demos, resulting in new product line.

VICE President/technical director/US Product Manager, Compucat USA, Inc. (2007 to 201o)

Developed and led business tasks for establishing new US based company office to include developing US-based sales strategy, alliance partnerships and product materials resulting in new US and Canadian product sales.

Raytheon acquired Compucat in 2010.

Career Note: Also worked as an Owner/Consultant/Software Engineer for KMH Associates, Inc. from 1991 to 2007.

Worked as Programmer Analyst for EG&G supporting the Navy Program Office from 1988 to 1993.

Education & Training

Bachelor of Science in Computer Science


New Product Development Professional Training (PDMA)

Agile Excellence for Innovation Leaders, AIPMM (In Progress)

Agile Excellence for Product Managers and Product Owners, AIPMM ~ Product Management, AIPMM

Earned Value Management ~ Six Sigma Specialist ~ Continuous Quality Improvement

Professional Affiliations

Member, Product Development and Management Association (PDMA)

Member, Association of International Product Marketing and Management (AIPMM)

Member, Women in Technology (WIT)

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