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Web Analytics Director

Boca Raton, Florida, 33433, United States
August 14, 2018

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**** ****** ******* **** **** Raton, FL 33433 786-***-****

Web Analytics Professional

Web analytics & data expert with hands-on experience with high volume email, sms, push, ecommerce, web and mobile solutions. Google Analytics, Adobe Analytics, Coremetrics, Google Tag Manager. Experience with HTML, Javascript, Email Automation, Campaign Monitor, Salesforce, Infusionsoft, Tableau and Teradata.


CTO,, Ft Lauderdale, 2001-2005, 2011-2018

Manage all the online marketing technology for the largest speed dating company in the United States in over 100 cities. Managed 3rd party developers and other staff. Architected and built linux based technology, high ranking SEO for up to 100k unique visitors a month site. Implemented Google Analytics, Infusionsoft CRM, 250k Email list mailing system.

Digital Marketing Director, Sancilio & Co., Riviera Beach, FL, April 2017 to December 2017

Managed 5 person team and all online marketing processes, KPIs and projections in the supplement and pharmaceutical business at Managed checkout, buttons, email campaigns, email acquisition, push campaigns, social media, Implemented Google Analytics, Google Tag Manager, Javascript coding, Shopify and Shopify Apps, Wordpress, Campaign Monitor, Salesforce, Amazon store, FBA.

Digital Marketing Analyst, TLF Apparel, Boca Raton – December 2016 to A. pril 2017

Increased Search Engine terms found on Google Searches by 1,000 terms on Sportswear Ecommerce Website. Created KPIs in excel and powerpoint with, dashboards. Implemented Google Analytics and SQL for ecommerce activewear apparel website. Increased website speed and fixed major issues with website.

Web Analytics Consultant, White Sands, Ft Lauderdale, FL – July 2016 to November 2016

Developed specialized reporting dashboard and KPIs for Drug Rehab business using Javascript, Google Places API, Google Analytics, Google Tag Manager, Mysql and PHP. Brought together data from over 1600 websites and click to call numbers, CallRail, Five9, Json and Google Charts.

Web Analytics Consultant, Office Depot, Boca Raton, FL – February 2016 to July 2016

Presented weekly and Built advanced SQL statements, Excel Pivot Tables, PowerPoint and created ad hoc answers for B2B/BSD marketing group, reports and KPIs from Coremetrics, Clickstream Data, Google Analytics, Teradata, Tableau. Gave presentation to marketing department for weekly analysis.

Web Product Manager, Consultant, Boca Raton, FL, FL 2012-2016

Worked on teams building startup websites and mobile apps like,, Krowde/Frandme and ConnectAddress. Managed overseas teams as a startup product management consultant. Managed WordPress Plugins, developed specifications and feature sets for social networks. Developed all conceptual processes for eCommerce plugin integrated with Facebook, Linkedin, Google and Twitter. Worked with PHP, Google Analytics, MySQL, Powerpoint, Visio, Excel, Javascript.

Web Manager, Verio/NTT Corp, Boca Raton, Fl, 2006 to 2010

Increased traffic on by over 500% by developing internationalization, search engine optimization and tools strategy, increasing traffic 12k to 50k unique visits a day. Managed staff of 8 across 5 large websites including, and Worked in web group, online marketing and domain management. Managed SQL Server and website migrations. In charge of complicated Checkout Process, Cart, Omniture analytics, Google Analytics, Google search appliance, SugarCRM, Linux Servers, Firewalls, Cold Fusion, WordPress, Drupal, Javascript, PHP, MySQL, SQL Server and Oracle.

Coremetrics Consultant,, Columbus, Oh, 2005

Developed comprehensive reporting on Victoria’s Secret’s internal search processes. The analysis was used to determine how to implement their third party search by Endecca.

eMarketing Analyst/Web Developer, abc, N. Miami, Fl, 1999-2005

Working for abc distributing, web sales grew from $0 to $500 million a year. Held multiple titles: Lead Web Developer, eBusiness Strategist and eMarketing Analyst. Managed relationship with vendors and managed key areas of a website which received 30 million visitors in the winter season. Developer and Project manager of 20,000 product web content management system. Developed all code in Cold Fusion for CMS. Established relationships with vendors across all aspects of website including web metrics (Coremetrics, Websidestory/Hitbox and Webtrends), image management (RichFX, Scene7), external and internal search engines (Atomz), file caching (Akamai, Mirror-Image, Fireclick) and other web service third parties. Worked with Cold Fusion, SQL Server, Oracle, Mainframes, QA, IIS, Apache.

Director - Technology, Solayre Media, Inc., Fort Lauderdale, Florida, 1997-1998

Grew tech consulting business from $0 to $1.2 million a year in consulting and software sales. Managed a staff of software developers. Sold mapping software directly to clients. Designed and implemented complete systems.

Bell Atlantic Mobile, Bedminster, New Jersey (Now Verizon Wireless), 1989-1997

While at Bell Atlantic Mobile, systems subscribers grew from 50k to 10 million. Worked on 2 Very Large Corporate Mergers. Manager – Software Applications Managed high-tech help desk across 9 markets. Held titles of Manager, Senior Engineer, Engineer and Associate Engineer.


- MBA in Ecommerce, Florida Atlantic University, Boca Raton, FL, 2006

- BA, Political Science, University of Maryland, College Park, MD, 1987


Authored Books Available On

2014, Thinking Like A Start-Up

2015, Pitch - [How To Give An Elevator Pitch For Tech Start-Ups]

2016, The Art Of Speed Dating - [Co-Author] (over 1,000 copies sold)

2017, Names - [How To Come Up With A Name For Your Tech Startup]

2018, Go SEO Yourself - [How To Find A Job Using The Internet]


US Patent # 7,277,888 B2 issued for Speed Dating and Speed Networking.

US Patent # 201******** Automated Shipping Address For Shipping Gifts


Google Analytics Certification – 2017-2018, Google Adwords Certification – 2017-2018

Landing Page Optimization - MarketingExperiments 2009

Business Plan Contest

Winner of 2004 FAU Technology Business Plan Contest


Keynote Speaker at eTail2003, DMA .netMarketing 2003, iDate2013, iDate2016, iDate2017 (Jan 2017, Miami Beach). Speaker on Web Analytics/Big Data at FAU, 2013, 2014, 2016.

StartupPOP Startup Tech Pitch Event Facilitator (21 Events from 2014-2017)

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